Toyota

Toyota Motor Corporation (Japanese: トヨタ自動車株式会社, Hepburn: Toyota Jidōsha

kabushikigaisha; IPA: [toꜜjota], English: /tɔɪˈoʊtə/, commonly known as simply Toyota) is a Japanese
multinational automotive manufacturer headquartered in Toyota City, Aichi, Japan. It was founded by
Kiichiro Toyoda and incorporated on August 28, 1937. Toyota is the largest automobile manufacturer
in the world, producing about 10 million vehicles per year.[2]
 Toyota Motor Corporation

Logo used since October 1989[a]

Headquarters in Toyota City, Japan

Native name トヨタ自動車株式会社

Romanized name Toyota Jidōsha
kabushikigaisha

Company type Public

Traded as TYO: 7203 ([Link]

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 lJorEFlg=1&method=to
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=7203)
NAG: 7203 ([Link]
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Key_Code=7203)
NYSE: TM ([Link]
[Link]/quote/XN
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LSE: TYT ([Link]
londonstockexchange.
com/stock/TYT//)
Nikkei 225 component
(TYO)
TOPIX Core30
component (TYO)

ISIN JP3633400001 (http

s://[Link]/?l
anguage=en&isin=JP3
633400001)
 Industry Automotive

Founded August 28, 1937

Founder Kiichiro Toyoda

Headquarters 1 Toyota-chō, Toyota

City, Aichi, Japan

Area served Worldwide

Key people Akio Toyoda

(chairman)
Shigeru Hayakawa
(vice chairman)
Kenta Kon (president &
CEO)[1]
Simon Humphries
(Chief Designer)

Products Automobiles

Production output 8,694,032 (FY23)

Services Banking, financing,

leasing
 Revenue ¥45.1 trillion
(US$410.89 billion)
(2024)

Operating income ¥5.35 trillion

(US$48.77 billion)
(2024)

Net income ¥4.94 trillion

(US$45.06 billion)
(2024)

Total assets ¥90.11 trillion

(US$821.09 billion)
(2024)

Total equity ¥35.24 trillion

(US$321.09 billion)
(2024)

Owner Toyota Group through

cross ownership:
Toyota Industries
cross-owns 8.28%
 Subaru Corporation
cross-owns 3.17%

Denso cross-owns
3.12%

Mazda cross-owns
0.25%

Suzuki cross-owns
0.2%

Number of employees 375,235 (FY23)

Divisions Century
Lexus
Gazoo Racing
Scion (defunct)

Subsidiaries Daihatsu
Denso (25%)
FAW Toyota (China,
50%)
GAC Toyota (China,
50%)
Hino Motors
Subaru Corporation
(20%)
Toyota Argentina
Toyota Australia
Toyota Auto Body
Toyota Financial
Services
Toyota Kirloskar
Motors
Toyota Motor China
Toyota Motor Europe
Toyota Motor East
Japan
Toyota Motor Korea
Toyota Motor Kyushu
Toyota Motor
Manufacturing
Indonesia (95%)
Toyota Motor North
America
 Toyota Indus,
(Pakistan, 31.8%)
Toyota Motor
Philippines (34%)
Toyota Motor Thailand
(86%)
Toyota South Africa
Motors
Woven by Toyota
Primearth EV Energy
(80.5%)
Prime Planet Energy &
Solutions (51%)

Website [Link] ([Link]

[Link])

The company was founded as a spinoff of Toyota Industries, a machine maker started by Sakichi
Toyoda, Kiichiro's father. Both companies are now part of the Toyota Group, one of the largest
conglomerates in the world. While still a department of Toyota Industries, the company developed its
first product, the Type A engine, in 1934 and its first passenger car in 1936, the Toyota AA.

In the 1960s, Toyota took advantage of the rapidly growing Japanese economy to sell cars to a
growing middle-class, leading to the development of the Toyota Corolla, which became the world's
all-time best-selling automobile. The booming economy also funded an international expansion that
allowed Toyota to grow into one of the largest automakers in the world, the largest company in
Japan and the ninth-largest company in the world by revenue, as of December 2020. Toyota was the
world's first automobile manufacturer to produce more than 10 million vehicles per year, a record set
in 2012, when it also reported the production of its 200 millionth vehicle. By September 2023, total
production reached 300 million vehicles.[3]

Toyota was praised for being a leader in the development and sales of more fuel-efficient hybrid
electric vehicles, starting with the introduction of the original Toyota Prius in 1997. The company now
sells more than 40 hybrid vehicle models around the world. More recently, the company has also
been criticized for being slow to adopt all-electric vehicles, instead focusing on the development of
hydrogen fuel cell vehicles, like the Toyota Mirai, a technology that is much costlier and has fallen far
behind electric batteries in terms of adoption.

As of 2025, the Toyota Motor Corporation produces vehicles under five brands: Century, Daihatsu,
Hino, Lexus and the namesake Toyota. The company also holds a 20% stake in Subaru Corporation, a
5.1% stake in Mazda, a 4.9% stake in Suzuki, a 4.6% stake in Isuzu, a 3.8% stake in Yamaha Motor
Corporation, and a 2.8% stake in Panasonic, as well as stakes in vehicle manufacturing joint-ventures
in China (FAW Toyota and GAC Toyota), the Czech Republic (TPCA), India (Toyota Kirloskar) and the
United States (MTMUS).

Toyota is listed on the London Stock Exchange, Nagoya Stock Exchange, New York Stock Exchange
and on the Tokyo Stock Exchange, where its stock is a component of the Nikkei 225 and TOPIX
Core30 indices.

History

1920s–1930s

The mass-produced Toyoda automated loom,

displayed at Toyota Museum in Aichi-gun, Japan
In 1924, Sakichi Toyoda invented the Toyoda Model G Automatic loom. The principle of jidoka, which
means the machine stops itself when a problem occurs, became later a part of the Toyota
Production System. Looms were built on a small production line. In 1929, the patent for the
automatic loom was sold to the British company Platt Brothers,[4][5] generating the starting capital for
automobile development.[6][7]

Under the direction of the founder's son, Kiichiro Toyoda,[8][9][10] Toyoda Automatic Loom Works
established an Automobile Division on September 1, 1933, and formally declared its intention to
begin manufacturing automobiles on January 29, 1934.[8][11] A prototype Toyota Type A engine was
completed on September 25, 1934, with the company's first prototype sedan, the A1, completed the
following May. As Kiichiro had limited experience with automobile production, he initially focused on
truck production; the company's first truck, the G1, was completed on August 25, 1935, and debuted
on November 21 in Tokyo, becoming the company's first production model.[8][12] Modeled on a period
Ford truck, the G1 sold for ¥2,900, ¥200 cheaper than the Ford truck. A total of 379 G1 trucks were
ultimately produced.[12][13]

In April 1936, Toyoda's first passenger car, the Model AA, was completed. The sales price was
¥3,350, ¥400 cheaper than Ford or GM cars.[14][15] The company's plant at Kariya was completed in
May. In July, the company filled its first export order, with four G1 trucks exported to northeastern
China.[8] On September 19, 1936, the Japanese imperial government officially designated Toyota
Automatic Loom Works as an automotive manufacturer.[8]

The 1936 Toyota AA, the first vehicle produced by

the company while it was still a department of
Toyota Industries

Vehicles were originally sold under the name "Toyoda" (トヨダ), from the family name of the
company's founder, Kiichirō Toyoda. In September 1936, the company ran a public competition to
design a new logo. Of 27,000 entries, the winning entry was the three Japanese katakana letters for
"Toyoda" in a circle. However, Rizaburo Toyoda, who had married into the family and was not born
with that name, preferred "Toyota" ( トヨタ) because it took eight brush strokes (a lucky number) to
write in Japanese, was visually simpler (leaving off the diacritic at the end), and with a voiceless
consonant instead of a voiced one (voiced consonants are considered to have a "murky" or "muddy"
sound compared to voiceless consonants, which are "clear").

Since toyoda literally means "fertile rice paddies", changing the name also prevented the company
from being associated with old-fashioned farming. The newly formed word was trademarked and the
company began trading on August 28, 1937, as the Toyota Motor Company Ltd.[8][16][17][18] Kiichiro's
brother-in-law Rizaburo Toyoda was appointed the firm's first president, with Kiichiro as vice-
president. Toyota Automatic Loom Works formally transferred automobile manufacturing to the new
entity on September 29.[8]

The Japanese government supported the company by preventing foreign competitors Ford and
General Motors from importing automobiles into Japan.[19]

At the onset of World War II, Toyota almost exclusively produced standard-sized trucks for the
Japanese Army, which paid one-fifth of the price in advance and the remainder in cash upon
delivery.[20][21]

1940s
Japan was heavily damaged in World War II and Toyota's plants, which were used for the war effort,
were not spared. On August 14, 1945, one day before the surrender of Japan, Toyota's Koromo Plant
was bombed by the Allied forces.[22][23][24] After the surrender, the U.S.-led occupying forces banned
passenger car production in Japan. However, automakers like Toyota were allowed to begin building
trucks for civilian use, in an effort to rebuild the nation's infrastructure.[25] The U.S. military also
contracted with Toyota to repair its vehicles.[26]

By 1947, there was an emerging global Cold War between the Soviet Union and the U.S., who had
been allies in World War II. U.S. priorities shifted (the "Reverse Course") from punishing and
reforming Japan to ensuring internal political stability, rebuilding the economy, and, to an extent,
remilitarizing Japan. Under these new policies, in 1949, Japanese automakers were allowed to
resume passenger car production, but at the same time, a new economic stabilization program to
control inflation plunged the automotive industry into a serious shortage of funds, while many truck
owners defaulted on their loans.[27] Ultimately, the Bank of Japan, the central bank of the country,
bailed out the company, with demands that the company institute reforms.[28]

1950s
As the 1950s began, Toyota emerged from its financial crisis a smaller company, closing factories
and laying off workers. Meanwhile, the Korean War broke out, and being located so close to the
battlefront the U S Army placed an order for 1 000 trucks from Toyota [29] The order helped to rapidly
improve the struggling company's business performance.[30] In 1950, company executives, including
Kiichiro's cousin Eiji Toyoda, took a trip to the United States where they trained at the Ford Motor
Company and observed the operations of dozens of U.S. manufacturers.[31] The knowledge they
gained during the trip, along with what the company learned making looms, gave rise to The Toyota
Way (a management philosophy) and the Toyota Production System (a lean manufacturing practice)
that transformed the company into a leader in the manufacturing industry.[32]

Toyopet Crown, the first vehicle fully designed and

built by Toyota

Toyota started developing its first full-fledged passenger car, the Toyopet Crown, in 1952.[33] Prior to
the Crown, Toyota had been outsourcing the design and manufacturing of auto bodies, which were
then mounted on truck frames made by Toyota.[34] The project was a major test for Toyota, who
would need to build bodies and develop a new chassis that would be comfortable, but still stand up
to the muddy, slow, unpaved roads common in Japan at the time.[34] The project had been
championed for many years by founder Kiichiro Toyoda, who died suddenly on March 27, 1952. The
first prototypes were completed in June 1953 and began extensive testing, before the Crown went on
sale in August 1955.[35] The car was met with positive reviews from around the world.

After the introduction of the Crown, Toyota began aggressively expanding into the export market; the
company entered Saudi Arabia for the first time in 1955 with Land Cruisers, following an agreement
reached with Abdul Latif Jameel (founder of his company of the same name);[36][37] Toyota also
brought Land Cruisers into neighboring Yemen in 1956.[38] In 1958, Toyota established a production
facility in Brazil, the company's first outside of Japan.[39][40]

Toyota entered the United States market in 1958, attempting to sell the Toyopet Crown.[41] The
company faced problems almost immediately. The company had to confront for the first time how its
name sounded to native speakers of the English language; namely, "Toyota" has the English word
"toy" in its first syllable. Toyota Motor Sales, USA's first sales administrator James F. McGraw bluntly
told his new Japanese supervisors after joining the company in 1959: "'Toy' sounds like a toy and
toys break".[42] The Crown was a flop in the U.S. market, with buyers finding it overpriced and
underpowered (because it was designed for endurance on the bad roads of Japan, not high-speed
performance on the good roads of America).[41] In response, exports of the Crown to the United
States were suspended in the early 1960s in favor of the Land Cruiser and the Tiara.[43][41]

After Kiichiro's death, his cousin Eiji Toyoda led the company for the two decades. Eiji helped
establish the company's first plant independent from the Loom Works plant.[18]
1960s–1970s

Toyota 2000GT (1967–1969)

At the start of the 1960s, the Japanese economy was booming, a period that came to be known as
the Japanese economic miracle. As the economy grew, so did the income of everyday people, who
now could afford to purchase a vehicle. At the same time, the Japanese government heavily invested
in improving road infrastructure.[44] To take advantage of the moment, Toyota and other automakers
started offering affordable economy cars like the Toyota Corolla, which became the world's all-time
best-selling automobile.[45][46]

Toyota also found success in the United States in 1965 with the Toyota Corona compact car, which
was redesigned specifically for the American market with a more powerful engine. The Corona
helped increase U.S. sales of Toyota vehicles to more than 20,000 units in 1966 (a threefold
increase) and helped the company become the third-best-selling import brand in the United States by
1967. Toyota's first manufacturing investment in the United States came in 1972 when the company
struck a deal with Atlas Fabricators, to produce truck beds in Long Beach, in an effort to avoid the
25% "chicken tax" on imported light trucks. By importing the truck as an incomplete chassis cab (the
truck without a bed), the vehicle only faced a 4% tariff.[47] Once in the United States, Atlas would build
the truck beds and attach them to the trucks. The partnership was successful and two years later,
Toyota purchased Atlas.[48][49]

In Southeast Asia, Toyota made efforts to establish domestic production in the Philippines and
Indonesia in early 1970s. In the Philippines, it partnered with local company Delta Motors
Corporation. Toyota assisted Delta Motors with capital procurement and technology transfers. In
1973, Delta Motors commenced operations at a new plant, beginning local production of engine
blocks for the Toyota Corona 12R engine and other parts. In Indonesia, Toyota established Toyota
Astra Motor as a joint venture with local partner Astra International in 1971, and conducted
significant retooling at the PT Gaya Motor assembly plant. The plant began assembling various
models, including the Toyota Corona, Toyota Land Cruiser, large trucks, and the Toyota Corolla, with
production surpassing 10,000 vehicles by 1973. For both countries, Toyota developed a basic utility
vehicle (BUV) with the local partners to meet local needs and support technology transfers, in
response to domestic production policies in Asia. The first prototype of the BUV was completed in
January 1975. The BUV was launched as the Toyota Tamaraw in the Philippines in December 1976,
and as the Toyota Kijang in June 1977. The vehicle was well received in both countries.[50][51][52]

The energy crisis of the 1970s was a major turning point in the American auto industry. Before the
crisis, large and heavy vehicles with powerful but inefficient engines were common. But in the years
after, consumers started demanding high-quality and fuel-efficient small cars. Domestic automakers,
in the midst of their malaise era, struggled to build these cars profitably, but foreign automakers like
Toyota were well positioned. This, along with growing anti-Japanese sentiment, prompted the U.S.
Congress to consider import restrictions to protect the domestic auto industry.

The 1960s also saw the slight opening of the Japanese auto market to foreign companies. In an
effort to strengthen Japan's auto industry ahead of the market opening, Toyota purchased stakes in
other Japanese automakers. That included a stake in Hino Motors, a manufacturer of large
commercial trucks, buses and diesel engines, along with a 16.8 percent stake in Daihatsu, a
manufacturer of kei cars, the smallest highway-legal passenger vehicles sold in Japan.[53] That
began what became a long-standing partnership between Toyota and the two companies.

1980s

By the 1980s, the Toyota Corolla was one of the

most popular cars in the world and became the
world's all-time best-selling automobile.

After the successes of the 1970s, and the threats of import restrictions, Toyota started making
additional investments in the North American market in the 1980s. In 1981, Japan agreed to
voluntary export restraints, which limited the number of vehicles the nation would send to the United
States each year, leading Toyota to establish assembly plants in North America. The U.S. government
also closed the loophole that allowed Toyota to pay lower taxes by building truck beds in America.

Also in 1981, Eiji Toyoda stepped down as president and assumed the title of chairman. He was
succeeded as president by Shoichiro Toyoda, the son of the company's founder.[18] Within months,
Shoichiro started to merge Toyota's sales and production organizations, and in 1982 the combined
companies became the Toyota Motor Corporation. The two groups were described as "oil and water"
and it took years of leadership from Shoichiro to successfully combine them into one
organization.[54]

In Japan, Toyota offered mid-level luxury cars that were a class below the Crown and Century and
offered hardtop coupes and sedans. The Supra, Mark II, Cresta and Chaser offered several trim
packages with different engine displacements to provide buyers with annual road tax advantages. At
the same time, sports cars like Celica, Corolla Levin and Sprinter Trueno sold very well.

Efforts to open a Toyota assembly plant in the United States started in 1980, with the company
proposing a joint-venture with the Ford Motor Company. Those talks broke down in July 1981.[55]
Eventually in 1984, the company struck a deal with General Motors (GM) to establish a joint-venture
vehicle manufacturing plant called NUMMI (New United Motor Manufacturing, Inc.) in Fremont,
California.[56] GM saw the joint venture as a way to get access to a quality small car and an
opportunity to learn about The Toyota Way and the Toyota Production System. For Toyota, the factory
gave the company its first manufacturing base in North America allowing it to avoid any future tariffs
on imported vehicles and saw GM as a partner who could show them how to navigate the American
labor environment. The plant would be led by Tatsuro Toyoda, the younger brother of company
president Shoichiro Toyoda.[57] The first Toyota assembled in America, a white Corolla, rolled off the
line at NUMMI on October 7, 1986.[58]

Toyota received its first Japanese Quality Control Award at the start of the 1980s and began
participating in a wide variety of motorsports. Conservative Toyota held on to rear-wheel-drive
designs for longer than most; while a clear first in overall production they were only third in
production of front-wheel-drive cars in 1983, behind Nissan and Honda. In part due to this, Nissan's
Sunny managed to squeeze by the Corolla in numbers built that year.[59]

The Lexus LS 400 went on sale in May 1989 and

was seen as being largely responsible for the
successful launch of Lexus.

Before the decade was out, Toyota introduced Lexus, a new division that was formed to market and
service luxury vehicles in international markets. Prior to the debut of Lexus, Toyota's two existing
flagship models, the Crown and Century, both catered exclusively for the Japanese market and had
little global appeal that could compete with international luxury brands such as Mercedes-Benz,
BMW and Jaguar. The company had been developing the brand and vehicles in secret since August
1983, at a cost of over US$1 billion.[60][61] The LS 400 flagship full-size sedan debuted in 1989 to
strong sales, and was largely responsible for the successful launch of the Lexus marque.
1990s

The Toyota Supra (JZA80) is one of the most

recognized Japanese sports cars.

Toyota Prius, first generation (NHW10 1997–2000)

the first mass produced hybrid car

In the 1990s, Toyota began to branch out from producing mostly compact cars by adding many
larger and more luxurious vehicles to its lineup, including a full-sized pickup, the T100 (and later the
Tundra), several lines of SUVs, a sport version of the Camry, known as the Camry Solara. They would
also launch newer iterations of their sports cars, namely the MR2, Celica, and Supra during this era.

In Japan, Toyota continued to cater to the growing demand for mid-level luxury cars and offered
several conventional and pillared hardtops sedans at its Japanese dealership network. The Soarer,
Mark II, Cresta, Chaser, Corona EXiV, and Carina ED found many buyers. At the same time, sports
cars like the Supra, Celica, MR2, Corolla Levin, Sprinter Trueno, and even the subcompact Starlet GT
reflected a time of prosperity.

December 1997 saw the introduction of the first-generation Toyota Prius, the first mass-produced
gasoline-electric hybrid car.[62] The vehicle would be produced exclusively for the Japanese market
for the first two years.

With a major presence in Europe, due to the success of Toyota Team Europe in motorsport, the
corporation decided to set up Toyota Motor Europe Marketing and Engineering, TMME, to help
market vehicles in the continent. Two years later, Toyota set up a base in the United Kingdom, TMUK,
as the company's cars had become very popular among British drivers. Bases in Indiana, Virginia,
and Tianjin were also set up.
Toyota also increased its ownership of Daihatsu during this period. In 1995, Toyota increased its
shareholding in the company to 33.4 percent, giving Toyota the ability to veto shareholder resolutions
at the annual meeting.[53] In 1998, Toyota increased its holding in the company to 51.2 percent,
becoming the majority shareholder.[63]

On September 29, 1999, the company decided to list itself on the New York and London Stock
Exchanges.

The later half of the 1990s would also see the Toyoda brothers step back from the company their
father had founded. In 1992, Shoichiro Toyoda would shift to become chairman, allowing his brother
Tatsuro to become president, a job he held until his retirement in 1995.[57] Shoichiro would step down
as chairman in 1999. Both would retain honorary advisory roles in the company. Hiroshi Okuda would
lead the company as president from 1995 until 1999 when he became chairman and the President's
office would be filled by Fujio Cho.

2000s

Toyota East Fuji Research and Development Center

In August 2000, exports began of the Prius.[62] In 2001, Toyota acquired its long time partner, truck
and bus manufacturer Hino Motors. In 2002, Toyota entered Formula One competition and
established a manufacturing joint venture in France with French automakers Citroën and Peugeot. A
youth-oriented marque for North America, Scion, was introduced in 2003. Toyota ranked eighth on
Forbes 2000 list of the world's leading companies for the year 2005.[64] Also in 2005, Fujio Cho would
shift to become chairman of Toyota and would be replaced as president by Katsuaki Watanabe.

In 2007, Toyota released an update of its full-sized truck, the Tundra, produced in two American
factories, one in Texas and one in Indiana. Motor Trend named the 2007 Toyota Camry "Car of the
Year" for 2007. It also began the construction of two new factories, one in Woodstock, Ontario,
Canada, and the other in Blue Springs, Mississippi, USA.

The company was number one in global automobile sales for the first quarter of 2008.[65]

Toyota was affected by the 2008 financial crisis and in December 2008 it had its first annual loss in
70 years [66] In January 2009 it announced the closure of all of its Japanese plants for 11 days to
reduce output and stocks of unsold vehicles.[67]

In October 2009, Toyota announced that they were establishing an office in South Korea and
launched the Camry sedan, Camry hybrid, Prius and the RAV4 during the launching event at the Grand
Hyatt Seoul.[68]

Between 2009 and 2011, Toyota conducted recalls of millions of vehicles after reports that several
drivers experienced unintended acceleration. The recalls were to prevent a front driver's side floor
mat from sliding into the foot pedal well, causing the pedals to become trapped and to correct the
possible mechanical sticking of the accelerator pedal.[69] At least 37 were killed in crashes allegedly
related to unintended acceleration,[70] approximately 9 million cars and trucks were recalled,[71]
Toyota was sued for personal injuries and wrongful deaths,[72] paid US$1 billion to settle a class
action lawsuit to compensate owners for lost resale value,[73] and paid a US$1.2 billion criminal
penalty to the United States government over accusations that it had intentionally hid information
about safety defects and had made deceptive statements to protect its brand image.[74]

Akio Toyoda was named President of Toyota in

2009, pictured in 2011.

Amid the unintended acceleration scandal, Katsuaki Watanabe stepped down as company president.
He was replaced by Akio Toyoda, grandson of company founder Kiichiro Toyoda, on June 23, 2009.
Akio had been with Toyota since 1984, working jobs in production, marketing and product
development, and took a seat on the board of directors in 2000.[75] Akio's promotion by the board
marked the return of a member of the Toyoda family to the top leadership role for the first time since
1999.[76]

2010s
In 2011, Toyota, along with large parts of the Japanese automotive industry, suffered from a series of
natural disasters. The 2011 Tōhoku earthquake and tsunami led to a severe disruption of the supplier
base and a drop in production and exports [77][78] Severe flooding during the 2011 monsoon season
in Thailand affected Japanese automakers that had chosen Thailand as a production base. Toyota is
estimated to have lost production of 150,000 units to the tsunami and production of 240,000 units to
the floods.

On February 10, 2014, it was announced that Toyota would cease manufacturing vehicles and
engines in Australia by the end of 2017.[79][80] The decision was based on the unfavourable Australian
dollar making exports not viable, the high cost of local manufacture, and the high amount of
competition in a relatively small local market.[80] The company planned to consolidate its corporate
functions in Melbourne by the end of 2017, and retain its Altona plant for other functions. The
workforce was expected to be reduced from 3,900 to 1,300.[81] Both Ford Motor Company and
General Motors (Holden) followed suit, ending Australian production in 2016 and 2017 respectively.

The automaker narrowly topped global sales for the first half of 2014, selling 5.1 million vehicles in
the six months ending June 30, 2014, an increase of 3.8% on the same period the previous year.
Volkswagen AG, which recorded sales of 5.07 million vehicles, was close behind.[82]

In August 2014, Toyota announced it would be cutting its spare-parts prices in China by up to 35%.
The company admitted the move was in response to a probe foreshadowed earlier in the month by
China's National Development and Reform Commission of Toyota's Lexus spare-parts policies, as
part of an industry-wide investigation into what the Chinese regulator considers exorbitantly high
prices being charged by automakers for spare parts and after-sales servicing.[83]

In November 2015, the company announced that it would invest US$1 billion over the next five years
into artificial intelligence and robotics research.[84] In 2016, Toyota invested in Uber.[85] In 2020, a
corporate governance report showed that Toyota owns 10.25 million shares of Uber, which was
valued at $292.46 million as of March 30, 2020. According to Reuters, this was roughly 0.6 percent of
Uber's outstanding shares.[86]

In March 2016, Toyota partnered with Yanmar to create a fiberglass pleasure boat using Yanmar
outboard marine diesel engines or Toyota inboard engines.[87]

In August 2016, the company purchased all remaining assets of Daihatsu, making the manufacturer
of small cars a wholly owned subsidiary of Toyota.[88]

On August 27, 2018, Toyota announced an investment of US$500 million in Uber's autonomous
cars.[89]

In October 2019, Toyota backed the Trump Administration's proposal that federal authority should
override California's ability to set its own emissions standards for automobiles. The proposal would
reduce California's 2025 fuel efficiency standard from about 54.5 to 37 MPG.[90] This shift by Toyota
away from fuel efficiency damaged the company's reputation as a green brand.[91][92]
2020s

Toyota Showroom in Shenzhen, China

By 2020, Toyota reclaimed its position as the largest automaker in the world, surpassing
Volkswagen.[93] It sold 9.528 million vehicles globally despite an 11.3% drop in sales due to the
COVID-19 pandemic.[93] This includes subsidiaries Daihatsu and Hino Motors.[93][94]

On April 2, 2020, BYD and Toyota announced a new joint venture between the two companies called
BYD Toyota EV Technology Co., Ltd., with the aim of "developing BEVs (Battery Electric Vehicles) that
appeal to customers."[95]

In March 2021, Toyota, its subsidiary Hino, and Isuzu announced the creation of a strategic
partnership between the three companies. Toyota acquired a 4.6% stake in Isuzu while the latter
plans to acquire Toyota shares for an equivalent value. The three companies said they would form a
new joint venture by April called Commercial Japan Partnership Technologies Corporation with the
aim of developing fuel cell and electric light trucks. Toyota would own an 80% stake in the venture
while Hino and Isuzu would own 10% each.[96]

In April 2021, Toyota said that it will buy Lyft's self-driving technology unit for $550 million and merge
it with its newly created Woven Planet Holdings automation division.[97]

In June 2021, the company defended its donations to the United States Republican lawmakers after
they voted against certifying the results of the 2020 presidential election, saying it did not believe it
was "appropriate to judge members of Congress" for that one vote.[98] A report by Axios found that
Toyota was the top donor to 2020 election objectors, by a substantial margin.[99] The company then
reversed course in July 2021 and ceased donations to election objectors, releasing a statement
saying it understood that its PAC's donations to those objectors, which far outpaced those of any
other company, "troubled some stakeholders."[100] Toyota resumed donations after a six-month
pause.[101]

In December 2021, Toyota announced that it would invest ¥8,000,000,000,000 ($70 billion at 2021
exchange rate) in electric vehicles by 2030, launch 30 EV models worldwide by that year, and set a
sales target of 3.5 million electric vehicles in 2030.[102]

Toyota will increase its software engineer intake to around 40% to 50% of all technical hires from the
second quarter of 2022, the move plans to address a transformation to so-called CASE — connected,
autonomous, shared and electric — technologies in an environment of intensifying global
competition.[103]

In 2021, Toyota told some of its suppliers to increase their semiconductor inventory levels from the
conventional three months to five months in response to the COVID-19 chip shortage.[104] The "just-
in-time" supply chain in which parts are only delivered when necessary, had already been revised
after the March 11, 2011, earthquake and tsunami in Japan, lifting inventories across the entire
procurement network.[104] The time it takes Toyota to turn over its inventory increased by around 40%
during the past ten years, to 36.36 days as of March 2021.[104]

In June 2022, Toyota recalled 2,700 of its first mass-produced all-electric vehicles due to worries that
their wheels could fall off during driving. It was discovered that the bolts on the bZ4X's wheels could
loosen up to the point where the wheel simply detaches from the car, causing a loss of control over
the vehicle and possible accident.[105]

In August 2022, Toyota pledged up to $5.6 billion towards electric vehicle battery production and
announced an increase in investment in its plant near Greensboro, North Carolina.[106][107] Also in
2022, Toyota managed to maintain its position as the world's best-selling automaker for the third
year in a row.[108][109]

In 2022, Toyota signed a £11.3 million deal with the British government to develop hydrogen-powered
pickup trucks. The Department for Business, Energy and Industrial Strategy is investing £5.6 million
in the research scheme, based at Burnaston, with a further £5.7 million coming through the
Advanced Propulsion Centre UK (APC).[110]

In January 2023, Toyota CEO and President Akio Toyoda announced that he was stepping down and
passing the position on to Koji Sato. Akio is the great-grandson of company founder Rizaburo
Toyoda. Sato had previously run Lexus, Toyota's luxury car brand. The change is set to take effect on
April 1, 2023.[111][112]

In 2023, after negotiating with the unions, Toyota implemented the largest increase in employee
wages in 20 years.[113]

In July 2024, Toyota announced plans to build an electric car cell plant in Fukuoka and export them
to the rest of Asia.[114]

In October 18 2024, Toyota announced to return to Formula 1 after a 15-year absence, partnering
with the US-based Haas team.[115]

In November 2024, Toyota and Joby Aviation completed an air taxi test flight in Japan using an
electric vertical take-off and landing (eVTOL) aircraft. Toyota had invested $394 million to Joby as
part of a strategic alliance on commercial manufacturing [116]
In June 2025, Toyota announced to raise its prices for some vehicles sold in the US by an average of
$270 from July 2025 as the US government imposed a 25% tariff on the imported vehicle parts.[117]

In October 2025, Toyota announced that it would spinoff the Century nameplate into its own
independent marque, which is to be focused on low-production and hand-built ultra-luxury
vehicles.[118] Chairman Akio Toyoda explained that this was done to further define the Century brand
from Lexus, Toyota's mass-production luxury marque.[119]

In late 2025, with the unveiling of the GR GT, it was announced that Gazoo Racing would be spun off
to be its own independent brand, and will sell vehicles under its own badge, rather than Toyota's. The
rebranding of GR models to the new brand will be gradual, beginning with the GR GT, and is expected
to be completed in January 2027.[120]

Board of directors

Chairman: Akio Toyoda (since April 2023)

Vice chairman: Shigeru Hayakawa
President & CEO: Koji Sato (since April
2023)
Members:
Takeshi Uchiyamada
James Kuffner
Kenta Kon
Masahiko Maeda
Ikuro Sugawara
 Sir Philip Craven
Teiko Kudo

List of former chairmen

In 1950, Toyota was split into Toyota Motor Co. and Toyota Motor Sales Co. (sales arm of Toyota); the
two companies merged in 1982 to create one unified company, with then-Toyota Motor Co. President
Eiji Toyoda becoming chairman. Chairmen listed prior to 1982 below were for the pre-merger Toyota
Motor Co. only.[121][122]

1. Rizaburo Toyoda (1937–1948)

2. Taizo Ishida (1948–1952)
3. Shoichi Saito (1952–1959)
4. Masaya Hanai (1959–1982)
5. Eiji Toyoda (1982–1994)
6. Shoichiro Toyoda (1994–1999)
7. Hiroshi Okuda (1999–2006)[123]
8. Fujio Cho (2006–2013)[124]
9. Takeshi Uchiyamada (2013–2023)[125]
List of former presidents
Similar to the chairman position, in 1982 the then-Toyota Motor Sales Co. President Shoichiro Toyoda
becoming President. President's listed prior to 1982 below were for the pre-merger Toyota Motor Co.
only.[121][126]

1. Rizaburo Toyoda (1937–1941)

2. Kiichiro Toyoda (1941–1950)
3. Taizo Ishida (1950–1961)
4. Fukio Nakagawa (1961–1967)
5. Eiji Toyoda (1967–1982)
6. Shoichiro Toyoda (1982[127]–1992)
7. Tatsuro Toyoda (1992–1995)[128]
8. Hiroshi Okuda (1995[129]–1999)
9. Fujio Cho (1999–2005)[124]
10. Katsuaki Watanabe (2005–2009)[130]
11. Akio Toyoda (2009–2023)[125]
12. Koji Sato (2023–2026)[1]
Product line
Toyota officially lists approximately 70 different
models sold under its namesake brand, including Best-selling Toyota and Lexus
sedans, coupes, vans, trucks, hybrids, and nameplates/series globally, FY2024[131]
crossovers. Many of these models are produced Rank Sales
as passenger sedans, which range from the Model
in Toyota (thousands of units)
subcompact Toyota Yaris, compact Corolla, to
1 Toyota Corolla 1,701
mid-size Camry and full-size Crown. Minivans
include the Innova, Alphard/Vellfire, Sienna, and 2 Toyota RAV4 1,003
others. Several small cars, such as the xB and tC, 3 Toyota Yaris 878
were sold under the Scion brand.
4 Toyota Camry 648

5 Toyota Hilux 629

6 Toyota Highlander 391

7 Lexus RX 241

8 Toyota Tacoma 227

9 Toyota Sienna 212

10 Lexus ES 205

SUVs and crossovers

Toyota C-HR Toyota RAV4

Toyota SUV and crossover line-up grew quickly in the late 2010s to 2020s due to the market shift to
SUVs . Toyota crossovers range from the subcompact Yaris Cross and C-HR, compact Corolla Cross
and RAV4, to midsize Harrier/Venza and Kluger/Highlander. Other crossovers include the Raize,
Urban Cruiser. Toyota SUVs range from the midsize Fortuner to full-size Land Cruiser. Other SUVs
include the Rush, Prado, 4Runner, and Sequoia.

Pickup trucks

Toyota Hilux (global)

Toyota Tacoma (US/Canada)

Toyota first entered the pickup truck market in 1947 with the SB that was only sold in Japan and
limited Asian markets. It was followed in 1954 by the RK (renamed in 1959 as the Stout) and in 1968
by the compact Hilux. With continued refinement, the Hilux (simply known as the Pickup in some
markets) became famous for being extremely durable and reliable.[132] Extended cab and crew cab
versions were eventually added, and Toyota continues to produce them today under various names
depending on the market in various cab lengths, with gasoline or diesel engines, and 2WD and 4WD
versions.

In North America, the Hilux became a major model for the company, leading the company to launch
the Tacoma in 1995.[133] The Tacoma was based on the Hilux, but with a design intended to better
suit the needs of North American consumers who often use pickup trucks as personal vehicles. The
design was a success and the Tacoma became the best-selling compact pickup truck in North
America.
After the success of its compact Hilux pickups in North America, Toyota decided to enter the full-size
pickup truck market, which was traditionally dominated by domestic automakers. The company
introduced the T100 for the 1993 US model year. The T100 had a full-size 8-foot (2.4 m) long bed, but
suspension and engine characteristics were similar to that of a compact pickup. Sales were
disappointing and the T100 was criticized for having a small V6 engine (especially compared to the
V8 engines common in American full-size trucks), lacking an extended-cab version, being too small,
and too expensive (because of the 25% tariff on imported trucks).[134] In 1995, Toyota added the
more powerful V6 engine from the new Tacoma to the T100 and also added an extended cab
version.[134] In 1999, Toyota replaced the T100 with the larger Tundra, which would be built in the US
with a V8 engine and styling that more closely matched other American full-size trucks.[135]

Luxury vehicles

Toyota Crown Sedan FCEV (sixteenth

generation, S230; 2023)

Toyota Century (G60)

In the Japanese home market, Toyota has two flagship models: the Crown premium sedans and
crossover SUVs and the Century limousine and SUV.

In the 1980s, Toyota wanted to expand its luxury car offerings but realized that existing Japanese-
market flagship models had little global appeal and could not compete with established brands such
as Mercedes-Benz, BMW and Jaguar or the Acura and Infiniti marquees being launched by Japanese
competitors.

Before the decade was out, Toyota introduced Lexus, a new division that was formed to market and
service luxury vehicles in markets outside of Japan. The company developed the brand and its
vehicles in secret starting in August 1983, at a cost of over US$1 billion.[60][136] The Lexus LS flagship
full-size sedan debuted in 1989 to strong sales, and was largely responsible for the successful
launch of the Lexus marque. Subsequently, the division added sedan, coupé, convertible and SUV
models.

The Lexus brand was introduced to the Japanese market in 2005, previously all vehicles marketed
internationally as Lexus from 1989 to 2005 were released in Japan under the Toyota marque.

The Century brand was spun off in October 2025.[137]

Buses

Toyota Coaster.

The Toyota Coaster is a minibus introduced in 1969 that seats 17 passengers. The Coaster is widely
used in Japan, Singapore, Hong Kong, and Australia, but also in the developing world for minibus
operators in Africa, the Middle East, South Asia, the Caribbean, and South America to operate as
public transportation. The Toyota HiAce is also sometimes used as a minibus.

Toyota also released its first fuel-cell bus in Japan, The Toyota Sora was introduced in 2018.[138]
Technology

Hybrid electric vehicles

The Toyota Prius, flagship of Toyota's hybrid

technology, is the world's best-selling hybrid car.

Toyota is the world's leader in sales of hybrid electric vehicles, one of the largest companies to
encourage the mass-market adoption of hybrid vehicles across the globe, and the first to
commercially mass-produce and sell such vehicles, with the introduction of the XW10 Toyota Prius in
1997.[139][140] The company's hybrid technology is called Hybrid Synergy Drive, and it was later
applied to many vehicles in Toyota's product lineup, starting first with the Camry and the technology
was also brought to the luxury Lexus division.

As of January 2020, Toyota Motor Corporation sells 44 Toyota and Lexus hybrid passenger car
models in over 90 countries and regions around the world, and the carmaker has sold over 15 million
hybrid vehicles since 1997.[141] The Prius family is the world's top-selling hybrid gasoline-electric
vehicle nameplate with almost 4 million units sold worldwide as of January 2017.[141]
Hydrogen fuel-cell

The Toyota Mirai fuel-cell vehicle

The Toyota SORA fuel-cell bus

In 2002, Toyota began a development and demonstration program to test the Toyota FCHV, a hybrid
hydrogen fuel cell vehicle based on the Toyota Highlander production SUV. Toyota also built a FCHV
bus based on the Hino Blue Ribbon City low-floor bus.[142][143] Toyota has built several
prototypes/concepts of the FCHV since 1997, including the Toyota FCHV-1, FCHV-2, FCHV-3, FCHV-4,
and Toyota FCHV-adv. The Toyota FCV-R fuel cell concept car was unveiled at the 2011 Tokyo Motor
Show. The FCV-R sedan seats four and has a fuel cell stack including a 70 MPa high-pressure
hydrogen tank, which can deliver a range of 435 mi (700 km) under the Japanese JC08 test cycle.
Toyota said the car was planned for launch in about 2015.[144]

In August 2012, Toyota announced its plans to start retail sales of a hydrogen fuel-cell sedan in
California in 2015. Toyota expects to become a leader in this technology.[145] The prototype of its first
hydrogen fuel cell vehicle will be exhibited at the November 2013 Tokyo Motor Show, and in the
United States at the January 2014 Consumer Electronics Show.[146]

Toyota's first hydrogen fuel-cell vehicles to be sold commercially, the Toyota Mirai (Japanese for
"future"), was unveiled at the November 2014 Los Angeles Auto Show.[147] In January 2015, it was
announced that production of the Mirai fuel cell vehicle would increase from 700 units in 2015 to
approximately 2,000 in 2016 and 3,000 in 2017.[148] Sales in Japan began in December 2014.[149]
Retail sales in the U.S. began in August 2015, initially only in California.[150][151] The market release in
Europe is slated for September 2015, and initially will be available only in the UK, Germany, and
Denmark, followed by other countries in 2017.[152]
In 2015, Toyota released 5,600 patents for free use until 2020, hoping to promote global development
of hydrogen fuel-cell technology.[153][154][155][156]

Since the mid-2010s, Toyota has increased its focus on building hydrogen powered trucks. It first
showcased a heavy-duty semi-truck tractor in 2017[157] and in 2023 announced a kit to convert
existing diesel-powered truck engines to use hydrogen.[158] In late 2022, the company signed an
£11.3 million government deal with the UK's Department for Business, Energy and Industrial Strategy
to help it develop a hydrogen-powered Hilux pickup truck.[159]

Plug-in hybrids

Second-generation Toyota Prius Plug-in Hybrid

The Prius Plug-In Hybrid Concept was exhibited in late 2009, and shortly after, a global
demonstration program involving 600 pre-production test cars began. The vehicles were leased to
fleet and government customers, and were equipped with data tracking devices to allow Toyota to
monitor the car's performance. The vehicle was based on the third-generation Toyota Prius and
outfitted with two additional lithium-ion batteries beyond the normal hybrid battery pack.[160] The
additional batteries were used to operate the car with minimal use of the internal combustion engine
until they are depleted, at which point they are disengaged from the system. They are not used in
tandem with the main hybrid battery pack.

After the conclusion of the demonstration program, the production version of the Prius Plug-in Hybrid
was unveiled in September 2011. The production Prius Plug-in had a maximum electric-only speed of
100 km/h (62 mph), and the United States Environmental Protection Agency (EPA) rated the vehicle
as having a range of 18 kilometres (11 mi) in blended mode (mostly electric, but supplemented by
the internal combustion engine).[161] Toyota ultimately only did a small production run with 75,400
vehicles being produced between 2012 and 2016.[162]

The second-generation Prius Plug-in (renamed the Prius Prime in the US) was unveiled in early
2016.[163] Unlike the prior generation, where the plug-in battery was limited by being added to the
existing Prius, this model would be developed in tandem with the fourth-generation Prius, allowing
Toyota to increase the range to 40 kilometres (25 mi), with a top speed of 135 km/h (84 mph),
Plug-in went on sale starting in late 2016, with Toyota expecting to sell up to 60,000 units globally per
year.[165]

Toyota RAV 4 PHV

A second plug-in hybrid model, the Toyota RAV4 PHV (RAV4 Prime in the US) was unveiled in
December 2019. The vehicle has an EPA-estimated 68 kilometres (42 mi) of all-electric range and
generates a combined 225 kilowatts (302 hp), enabling it to be Toyota's second fastest car currently
in production (behind the GR Supra 3.0 sports car).[166] Sales started in mid-2020.

Battery electric vehicles

Toyota bZ4X

Toyota has been criticized for being slow to add battery electric vehicles to its lineup. It has been
publicly skeptical of battery-electric vehicles, instead focusing on hybrid and hydrogen fuel cell
vehicles,[167] and actively lobbying against government mandates to transition to zero-emissions
vehicles.[168]

As of 2023, only a small proportion of the vehicles the company sells are of battery electric, which
has prompted criticism by some environmental and public interest groups.[169][170] The company
plans to increase its sales of electric vehicles to 3.5 million per year by 2030.[102] However, the
company has stated that it believes other technologies, including hybrid and hydrogen fuel cell
vehicles, will continue to play a role in the future of the company.[171][172]
 First generation RAV4 EV

Toyota created the first generation Toyota RAV4 EV (Electric Vehicle) as a compliance car after the
California Air Resources Board mandated in the late 1990s that every automaker offer a zero-
emissions vehicle.[173][174] A total of 1,484 were leased and/or sold in California from 1997 to 2003,
when the state dropped its mandate under legal pressure from lawsuits filed by automakers.[175]

A second generation of the RAV4 EV was developed in 2010 as part of a deal with Tesla. The
production version was unveiled in August 2012, using battery pack, electronics and powertrain
components from Tesla.[176][177] The RAV4 EV had a limited production run with just under 3,000
vehicles being produced, before it was discontinued in 2014.[178][179] According to Bloomberg News,
the partnership between Tesla and Toyota was "marred by clashes between engineers".[180]

Toyota iQ

Starting in 2009, Toyota introduced three generations of concept electric vehicles called the FT-EV
built on a modified Toyota iQ platform. In late-2012, the company announced plans to build a
production version of the car called the Toyota iQ EV (Scion iQ EV in the US, Toyota eQ in Japan),[181]
but ultimately production was cut back to 100 cars for special fleet use in Japan and the U.S.
only.[167]

In late 2012, Toyota announced that it would back away from fully electric vehicles, after producing
less than 5,000. At the time, the company's vice chairman, Takeshi Uchiyamada, said: "The current
capabilities of electric vehicles do not meet society's needs, whether it may be the distance the cars can
run, or the costs, or how it takes a long time to charge."

A shift in Toyota's formerly battery-agnostic posture could be seen as early as 2016, when Toyota's
CFO Takahiko Ijichi "sent a strong signal that Toyota soon plans to jump on the battery bandwagon
the Wall Street Journal wrote.[182] Toyota said it would make and sell battery-electric vehicles if and
where regulations and markets demand.

EV charging stations at the Toyota and Lexus Cape Town City

dealership

A year later, Toyota outlined its electric-vehicle plans for between 2020 and 2030 to the press in
Tokyo, saying it would introduce "more than 10" battery-electric vehicles worldwide by the early
2020s, beginning in China, and later in Japan, Europe, the US and India.[183]

In April 2019, Toyota introduced the C-HR EV, its first mass-produced pure electric model in China
along with an identical twin called the IZOA EV.[184] It went on sale in April 2020 and May 2020
respectively. Nikkei reported in October 2020 that Toyota had only sold less than 2,000 units in the
first eight months of the year.[185]

Toyota introduced the C+pod in late 2020, a 2-seater kei car with an estimated range of 100
kilometres (62 mi) and a top speed of 60 kilometres per hour (37 mph).[186][187]

In December 2020, Toyota CEO Akio Toyoda stated that electric cars are excessively "hyped" and
that, in Japan, they would not necessarily reduce carbon dioxide emissions since electricity is mostly
generated by burning coal and natural gas in the country. He also said that the infrastructure needed
for Japan to switch fully to EVs would cost between $135 billion and $358 billion and switching only
to EVs would cost millions of jobs and make cars less affordable.[188]

In April 2021, Toyota revealed the bZ4X, an electric crossover SUV that will be the first vehicle built on
a dedicated electric platform called e-TNGA when it goes on sale in mid-2022.[189] It is the first model
of the bZ ("beyond Zero") series of battery electric vehicles.[190] The company has also stated that
there will be seven "bZ" models to be launched globally out of 15 BEV models by 2025.[191]

In June 2021, Transport & Environment ranked Toyota as the least ready OEM to transition to battery
electric vehicles by 2030, stating: "Toyota has not set a target for 2030 and it plans to produce just
10% BEVs in 2025. It is expected to rely on polluting hybrid technologies."[192]
 Akio Toyoda shows prototypes of 15 BEVs during
Toyota's briefing on BEV strategies in December
2021.

In December 2021, Toyota announced in Tokyo plans for 30 battery-electric models by 2030, to sell
3.5 million BEVs per year by that date, and that its premium-brand Lexus will be 100% battery-
operated by 2030 in North America, Europe, and China. The company announced investments of $70
billion into the company's electrification.[193]

In a session in parallel with the G-7 Meeting 2023 May, Akio Toyoda said that battery electric vehicles
are not solely the future, instead offering a mix of battery electric, internal combustion engine-
equipped and hydrogen cars.[170]

Toyota has been developing solid-state batteries in partnership with Panasonic, in which the
company has more than a thousand patents covering solid-state batteries by late 2020.[194] The
technology has been implemented on the Toyota LQ concept. Toyota hopes the technology could
increase efficiency of battery electric vehicles by 30 percent, which in turn would reduce battery
costs by the same amount.[194]

Autonomous vehicles

Toyota e-Palette

Toyota is also regarded as lagging when it comes to developing smart car technology.[195] Although
the company unveiled its first self-driving test vehicle in 2017, and has been developing its own self-
driving technology named "Chauffeur" (intended for full self-driving) and "Guardian" (a driver assist
system) neither of these has been introduced into any production vehicles [196]
The company had set up a large research and development operation by 2018, spending almost
US$4 billion to start an autonomous vehicle research institute in California's Silicon Valley[195] and
another ¥300 billion on a similar research institute in Tokyo that would partner with fellow Toyota
Group companies and automotive suppliers Aisin Seiki and Denso.[197][198]

Toyota has also been collaborating with autonomous vehicle technology developers and, in some
cases, purchasing the companies. Toyota has acquired the autonomous vehicle division of ride-
hailing service Lyft for $550 million,[199] invested a total of US$1 billion in competing ride-hailing
service Uber's self-driving vehicle division,[200][201] invested $400 million in autonomous vehicle
technology company [Link],[202] and announced a partnership with Chinese electronics e-commerce
company Cogobuy to build a "Smart Car Ecosystem."[203]

In December 2020, Toyota showcased the 20-passenger "e-Palette" shared autonomous vehicle,
which saw its first major use at the 2020 Summer Olympics in Tokyo.[204][205] Toyota has announced
it intends to have the vehicle available for commercial applications before 2025.[206]

Since February 2021, Toyota has been building the "Woven City" which it calls a "175-acre high tech,
sensor-laden metropolis" at the foot of Mount Fuji. When completed in 2024, the Woven City will be
used to run tests on autonomous vehicles for deliveries, transport and mobile shops, with the city's
residents participating in the living laboratory experiment.[207][208]

At the 2025 Japan Mobility Show, Toyota unveiled the KidsMobi, an autonomous vehicle designed for
children.[209]

Motorsports

The Toyota TS050 Hybrid that won the 2018 24

Hours of Le Mans, preserved with dirt from the
race

Toyota has been involved in many global motorsports series, providing vehicles, engines and other
auto parts under both the Toyota and Lexus brands.

Toyota Gazoo Racing (GR) is Toyota's performance brand that is used in many of the world's major
FIA World Endurance Championship, while the Finland-based Toyota Gazoo Racing WRT participates
in the FIA World Rally Championship. Toyota Gazoo Racing South Africa competes in the Dakar Rally.
Between 2002 and 2009, the Toyota Racing team competed in Formula One. Toyota won the highest
class of the 24 Hours of Le Mans 5 consecutive times from 2018 to 2022, competing with the Toyota
TS050 Hybrid and Toyota GR010 Hybrid.

Toyota Racing Development USA (TRD USA) is responsible for participation in major motorsports
contests in the United States including NASCAR, NHRA, Indy Racing League and Formula Drift.

Toyota also makes engines and other auto parts for other Japanese motorsports including Super
Formula, Super GT, Formula 3, and Toyota Racing Series.

Financial services

Toyota Financial Services global footprint

The business known as Toyota Financial Services covers more than 30 countries and regions,
including Japan. Financial services operations are coordinated by a wholly owned subsidiary of
Toyota Motor Corporation (TMC), Toyota Financial Services Corporation (TFSC), which has overall
responsibility for the financial services subsidiaries globally.

The first TFS operation commenced in Sydney, Australia, in 1982 as Toyota Finance Australia Limited
and was soon followed by operations in the United States, Canada, Europe, Asia and Oceania.[210]

TFS has constructed a global network that covers approximately 90% of the markets in which Toyota
sells its vehicles. Mainly concentrated on auto loans, leases and Toyota dealer floorplan
requirements, TFS provides auto sales financing to approximately 11.6 million customers,
globally.[211] Toyota Financial Service Corporation via its U.S. subsidiary "Toyota Motor Credit
Corporation" owns Toyota Financial Savings Bank, an ILC chartered bank in Henderson, NV.

TFS offers its customers financial services that include auto sales financing, credit cards, retail sales
of corporate bonds and investment trusts, and insurance.
Kazakhstan
In Kazakhstan, as of July 2021, the company ranks second in terms of assets (₸90.5 billion) among
microfinance organizations in the country.[212]

Non-automotive activities

Aerospace
Toyota is a minority shareholder in Mitsubishi Aircraft Corporation, having invested US$67.2 million
in the new venture which will produce the Mitsubishi Regional Jet, slated for first deliveries in
2017.[213] Toyota has also studied participation in the general aviation market and contracted with
Scaled Composites to produce a proof of concept aircraft, the TAA-1, in 2002.[214][215]

Pleasure boats
In 1997, building on a previous partnership with Yamaha Marine, Toyota created "Toyota Marine",[216]
building private ownership motorboats, currently sold only in Japan. A small network in Japan sells
the luxury craft at 54 locations, called the "Toyota Ponam" series, and in 2017, a boat was labeled
under the Lexus brand name starting May 26, 2017.[217]
Philanthropy

The Toyota Municipal Museum of Art in Aichi,

sponsored by the manufacturer

The Toyota Foundation (Japanese: トヨタ財団) is a grant-making foundation established in 1974 by

Toyota. They mostly provide grants. It is divided into three programs: The Grant Program for
Community Activities in Japan (国内助成プログラム) aims to assist organizations in Japan, the
International Grant Program (国際助成プログラム) targets East Asia, Southeast Asia, and South Asia,
including Japan, and the Research Grant Program (研究助成プログラム) supports young researchers
around the world. The foundation decides where to allocate grants based on its assessment of
future trends, social conditions, and environmental changes.[218]

Toyota works with nonprofits to improve their processes and operations such as the Food Bank For
New York City.[219][220]
Robotics

Toyota trumpet-playing robot

In 2004, Toyota showcased its trumpet-playing robot.[221] Toyota has been developing multitask
robots destined for elderly care, manufacturing, and entertainment. A specific example of Toyota's
involvement in robotics for the elderly is the Brain Machine Interface. Designed for use with
wheelchairs, it "allows a person to control an electric wheelchair accurately, almost in real-time", with
his or her mind.[222] The thought controls allow the wheelchair to go left, right, and forward with a
delay between thought and movement of just 125 milliseconds.[222] Toyota also played a part in the
development of Kirobo, a 'robotic astronaut'.

In 2017, the company introduced T-HR3, a humanoid robot with the ability to be remotely controlled.
The robot can copy the motions of a connected person. The 2017 version used wires for the
connection but the 2018 version used 5G from a distance up to 10 km (6.2 mi).[223][224]

Sewing machine brand

Aisin, another member of the Toyota Group of companies, uses the same Toyota wordmark logo to
market its home-use sewing machines. Aisin was founded by Kiichiro Toyoda after he founded the
Toyota Motor Corporation. According to Aisin, he was so pleased with the first sewing machine, he
decided to apply the same Toyota branding as his auto business, despite the companies being
independent from each other.[225]
Carbon removal
Toyota Ventures, along with JetBlue Technology Ventures and Parley for the Oceans, is among the
corporate investors that have invested $40 million in the Air Company, a carbon negative vodka
distiller and perfume and hand sanitizer manufacturer that uses heterogeneous catalysis to convert
captured carbon into ethanol.[226]

Environmental initiatives
Toyota states it is committed to achieving carbon neutrality by 2050, and it has set a goal to reduce
its overall carbon emissions by 90% by 2050, compared to 2010 levels.[227][228]

The company has invested heavily in solar energy, with a goal to install solar panels on the rooftops
of all its dealerships worldwide by 2050.[229] In addition, Toyota has partnered with various renewable
energy companies to promote the use of wind and solar power, including a recent partnership with
ENEOS Corporation to develop hydrogen refueling stations in Japan.[230]

Toyota has launched a program called "Global Environmental Challenge" 2050 which is a
comprehensive initiative aimed at reducing the environmental impact of Toyota's operations. The
challenge includes six environmental goals that Toyota aims to achieve by 2050, including reducing
carbon emissions, minimizing water usage, promoting the recycling and reuse of materials, and
promoting the use of renewable energy.[231] The company has also implemented a variety of
initiatives to promote sustainability across its supply chain, including efforts to reduce waste, water
usage, and promote sustainable agriculture. For example, Toyota has implemented a zero-waste
initiative at its manufacturing plants, aiming to send zero waste to landfills.[232]
Controversies

Corrosion lawsuit
In November 2016, Toyota agreed to pay $3.4 billion to settle allegations that roughly one-and-a-half
million of its Tacoma, Tundra, and Sequoia pickup trucks and SUVs had been outfitted with frames
prone to corrosion and perforation. According to court papers, the corrosion could reach levels high
enough to compromise the vehicle's structural integrity.[233]

Death from overwork

On February 9, 2002, Kenichi Uchino, aged 30 years, a quality control manager, collapsed then died at
work.[234][235] On January 2, 2006, an unnamed chief engineer of the Camry Hybrid, aged 45 years,
died from heart failure in his bed.[234]

Fines for environmental breaches

In 2003, Toyota was fined $34 million for violating the United States Clean Air Act, as 2.2 million
vehicles it sold had defective smog-control computers.[236]

In January 2021, Toyota was fined $180 million for delays in reporting emissions-related defects to
the U.S. Environmental Protection Agency (EPA) between 2005 and 2015.[92][237][238] The acting U.S.
attorney said that the delays "likely led to delayed or avoided emissions-related recalls", although
Toyota stated that despite the delays in reporting the issues to the EPA, it had notified customers and
fixed the cars with the emissions defects.[238] At the time, this was the biggest civil penalty ever
levied for violating the EPA's emission reporting requirements.[92][237]
2009–2011 unintended acceleration
recalls
Between 2009 and 2011 Toyota, under pressure from the U.S. National Highway Traffic Safety
Administration (NHTSA), conducted recalls of millions of vehicles after reports that several drivers
experienced unintended acceleration. The first recall, in November 2009, was to prevent a front
driver's side floor mat from sliding into the foot pedal well, causing the pedals to become trapped.
The second recall, in January 2010, was begun after some crashes were shown not to have been
caused by floor mats and may be caused by possible mechanical sticking of the accelerator
pedal.[69] Worldwide, approximately 9 million cars and trucks were impacted by the recalls.[71]

NHTSA received reports of a total of 37 deaths allegedly related to unintended acceleration, although
an exact number was never verified.[70] As a result of the problems, Toyota faced nearly 100 lawsuits
from the families of those killed, drivers who were injured, vehicle owners who lost resale value, and
investors who saw a drop in the value of their shares. While most of the personal injury and wrongful
death lawsuits were settled confidentially,[72] Toyota did spend more than US$1 billion to settle a
class action lawsuit to compensate owners for lost resale value,[73] and the company agreed to pay a
US$1.2 billion criminal penalty to the United States government over accusations that it had
intentionally hid information about safety defects from the public and had made deceptive
statements to protect its brand image. The penalty was the largest ever levied against a car
company.[74]

Takata airbag recalls

Toyota was impacted by a recall of faulty airbag inflators made by Takata. The inflators can explode,
shooting metal fragments into the vehicle cabin. Millions of vehicles produced between 2000 and
2014 were impacted by the recall, with some needing multiple repairs.[239][240] As of January 2024,
over 100 million Takata air bag inflators worldwide have been recalled by more than 20
carmakers.[241]
June 2010 Chinese labour strike
On June 21, 2010, a Chinese labor strike happened in Tianjin Toyoda Gosei Co, Tianjin. Workers
demanded better wages and treatment.[242]

Extremist usage
In 2015, U.S. officials asked Toyota how the Islamic State was in possession of so many Toyota
trucks.[243] Toyota cars have also been documented to have been used by other extremist
organizations such as the Taliban, Hamas, Al-shabab and Somali pirates.[244][245][246] Toyota
representatives have said the company has a strict policy to not sell vehicles to potential purchasers
who may use or modify them for paramilitary or terrorist activities and that it cannot track
aftermarket sales and that it has worked with the U.S Treasury to brief them on Toyota's supply chain
on the Middle East.[247]

Misleading marketing
In its marketing, Toyota has often referred to its non-plug-in hybrid vehicles as "self-charging hybrid"
vehicles. The use of the term has caused some criticism that this is misleading, as some consumers
were led to erroneously believe that these vehicles charge their batteries on their own when the
vehicles are not used.[248] Complaints about self-charging hybrid advertising were recorded in Ireland,
although the complaints were rejected by the Advertising Standards Authority of Ireland.[249]
However, in 2020, the Norwegian Consumer Authority banned the adverts outright in Norway, stating:
"It is misleading to give the impression that the power to the hybrid battery is free of charge, since
the electricity produced by the car has consumption of gasoline as a necessary condition."[250]

Electric vehicle website IrishEVs criticised Toyota Ireland for paying University College Dublin to
conduct a study of only seven examples of their hybrid cars over seven days to make a press release
about the efficiency of the vehicles.[251][252] The website also criticised Toyota Ireland for using
opinion polls to substantiate a claim about their CO2 emissions on Twitter.[253]
Safety-related misconduct by Daihatsu
In April 2023, it was revealed that Toyota subsidiary Daihatsu had cheated by rigging some models to
perform better in crash tests than actual production cars. The vehicles in question had a notch in the
interior panel of the front door which avoided the possibility of the collision creating a sharp edge
that could have injured an occupant when the side airbag deployed. This notch was present on the
tested vehicles but not on vehicles sold to the public.[254]

The issue affected four models, the Toyota Yaris Ativ (also known as the Vios), Perodua Axia, Toyota
Agya, and an undisclosed upcoming product. No recall was conducted over the issue.[254]

In December 2023, Daihatsu halted shipments of 64 models, including two dozens branded as
Toyota, after safety investigations uncovered misconduct far greater in scope than previously
expected. In some models, the test speeds and results of headrest impact tests were falsified. In
models such as the TownAce and Pixis Joy, the airbag control unit used in testing was different from
the part installed on vehicles sold to the public. Affected markets included Japan as well as Bolivia,
Cambodia, Chile, Ecuador, Indonesia, Malaysia, Mexico, Peru, Thailand, Uruguay, and Vietnam.[255]

On January 29, 2024, Koji Sato publicly apologized to customers, dealers and suppliers for the flawed
testing.[256]

Corporate affairs

Principal headquarters building of Toyota

Toyota is headquartered in the city of Toyota,[257][258] which was named Koromo until 1951, when it
changed its name to match the automaker. Toyota City is located in the Aichi Prefecture of Japan.
The main headquarters of Toyota is located in a four-story building that has been described as
"modest".[259] In 2013, company CEO Akio Toyoda reported that it had difficulties retaining foreign
employees at the headquarters due to the lack of amenities in the city [260]
Surrounding the headquarters are the 14-story Toyota Technical Center and the Honsha plant (which
was established in 1938). Toyota and its Toyota Group affiliates operate a total of 17 manufacturing
facilities in Aichi Prefecture and a total of 32 plants in Japan.

Toyota also operates offices in Bunkyo, Tokyo, and Nakamura-ku, Nagoya.[257]

Financial performance
As of 2024, Toyota was the world's largest car company with revenues Sales by region (2024)[261]
exceeding US$400 billion. For the fiscal year 2024, Toyota reported
Region Share
earnings of ¥4.9 trillion, with an annual revenue of ¥45.1 trillion, an increase
of 21.4% over the previous fiscal cycle, largely due to foreign exchange rate Japan 36.4%
effects, as Toyota generates most of its sales abroad.[262] North America 31.1%

Asia 15.1%
Vehicle sales
Year Net Revenue Net income Total assets Employees Europe 9.8%
(millions)
Other 7.6%
2008 ¥26.3 trillion ¥1.7 trillion ¥32.4 trillion 8.9

2009 ¥20.5 trillion (¥0.4 trillion) ¥29.1 trillion 7.6

2010 ¥19.0 trillion ¥0.2 trillion ¥30.3 trillion 7.2

2011 ¥19.0 trillion ¥0.4 trillion ¥29.8 trillion 7.3

2012 ¥18.6 trillion ¥0.3 trillion ¥30.7 trillion 7.4

2013 ¥22.1 trillion ¥1.0 trillion ¥35.5 trillion 8.9

2014 ¥25.7 trillion ¥1.8 trillion ¥41.4 trillion 9.1

2015 ¥27.2 trillion ¥2.2 trillion ¥47.7 trillion 9.0

2016 ¥28.4 trillion ¥2.3 trillion ¥47.4 trillion 8.7

2017 ¥27.6 trillion ¥1.8 trillion ¥48.8 trillion 9.0

2018 ¥29.4 trillion ¥2.5 trillion ¥50.3 trillion 9.0 369,124

2019 ¥30.2 trillion ¥1.9 trillion ¥51.9 trillion 9.0 370,870

2020 ¥29.2 trillion ¥2.1 trillion ¥52.7 trillion 9.0 359,542

2021 ¥27.2 trillion ¥2.2 trillion ¥62.3 trillion 7.6 366,283

2022 ¥31.4 trillion ¥2.9 trillion ¥67.7 trillion 8.2 372,817

2023 ¥37.2 trillion ¥2.5 trillion ¥74.3 trillion 8.8 375,235

2024 ¥45.1 trillion ¥4.9 trillion ¥90.1 trillion 8.7 380,793

Largest shareholders
In March 2023, 13.93% of Toyota's shares were held by individual investors, 39.04% of shares were
owned by financial institutions and brokerages, 25.2% of shares were owned by other corporate
entities and the remaining 21.83% were owned by foreign corporate entities and others. The largest
shareholders in 2023 were:[263]

The Master Trust Bank of Japan (14.05%)

Toyota Industries Corporation (8.79%)
Custody Bank of Japan (6.70%)
Nippon Life Insurance (4.67%)
JPMorgan Chase (3.94%)
Denso Corporation (3.31%)
State Street Bank and Trust Company
(2.47%)
The Bank of New York Mellon (2.15%)
Mitsui Sumitomo Insurance (2.09%)
Tokio Marine Nichido (1.88%)
Worldwide presence
Outside of Japan, as one of the world's largest automotive
manufacturer by production volume, Toyota has factories in Top 10 Toyota and Lexus vehicle sales
most parts of the world. The company assembles vehicles by country, 2024[264]
in Argentina, Belgium, Brazil, Canada, Colombia, the Czech Rank Vehicle
Republic, France, Indonesia, Mexico, the Philippines, Poland, in Toyota Location
sales
Russia, South Africa, Thailand, Turkey, the United Kingdom,
1 United States 2,332,623
the United States, and Venezuela.
2 China 1,775,995
Additionally, the company also has joint venture, licensed, or
3 Japan 1,441,842
contract factories in China, France, India, Malaysia,
Pakistan, Taiwan, the United States, and Vietnam. 4 GCC 452,769

5 India 300,212

North America 6 Indonesia 296,546

7 Australia 254,935

8 Canada 238,933

9 Thailand 220,356

10 Philippines 218,019

The Toyota Camry is assembled in several

facilities around the world including China, Taiwan,
Japan, Malaysia, the Philippines, Russia, Thailand,
India, Vietnam, and the United States.

Toyota Motor North America is headquartered in Plano, Texas, and operates as a holding company
for all operations of the Toyota Motor Corporation in Canada, Mexico, and the United States. Toyota's
operations in North America began on October 31, 1957, and the current company was established in
2017 from the consolidation of three companies: Toyota Motor North America, Inc., which controlled
Toyota's corporate functions; Toyota Motor Sales, U.S.A., Inc. which handled marketing, sales, and
distribution in the United States; and Toyota Motor Engineering & Manufacturing North America
which oversaw operations at all assembly plants in the region. While all three companies continue to
exist in legal name, they operate as one company out of one headquarters campus.

Toyota has a large presence in the United States with six major assembly plants in Huntsville,
Alabama, Georgetown, Kentucky, Princeton, Indiana, San Antonio, Texas, Buffalo, West Virginia, and
Blue Springs, Mississippi. In 2018, Toyota and Mazda announced a joint venture plant that will
produce vehicles in Huntsville Alabama starting in 2021 [265]
It has started producing larger trucks, such as the new Tundra, to go after the full-size pickup truck
market in the United States. Toyota is also pushing hybrid electric vehicle in the US such as the Prius,
Camry Hybrid, Highlander Hybrid, and various Lexus products. Toyota never introduced diesel motor
options in its North American products, including pickup trucks.[266]

Toyota Canada Inc., which is part of Toyota Motor North America, handles marketing, sales, and
distribution in Canada. Toyota Motor Manufacturing Canada operates three assembly plants: two in
Cambridge, Ontario and one in Woodstock, Ontario.[267] In 2006, Toyota's subsidiary Hino Motors
opened a heavy duty truck plant, also in Woodstock, employing 45 people and producing 2,000 trucks
annually.[268]

Europe/Western Asia
Toyota Motor Europe is headquartered in Brussels,
Belgium, and oversees all operations of the Toyota Top 10 Toyota and Lexus vehicle production
Motor Corporation in Europe and western Asia. by country, 2024[264]
Toyota's operations in Europe began in 1963. Toyota Rank Vehicle
Location
has a significant presence in Europe with nine in Toyota production
production facilities in Kolín, Czech Republic,
1 Japan 3,128,351
Burnaston, England, Deeside, England, Onnaing, France,
Jelcz-Laskowice, Poland, Wałbrzych, Poland, Ovar, 2 China 1,508,238
Portugal, Saint Petersburg, Russia, and Arifiye, 3 United States 1,270,206
[269]
Turkey. Toyota also operates a joint venture plant
4 Thailand 536,158
with Citroën and Peugeot in Valenciennes, France.
5 Canada 533,587

Australia 6

7
India

France
388,582

279,602

8 Indonesia 260,346
In 1963, Australia was one of the first countries to
assemble Toyotas outside Japan. However, in February 9 Mexico 245,009
2014, Toyota was the last of Australia's major 10 Czech Republic 225,236
automakers to announce the end of production in
Australia. The closure of Toyota's Australian plant was
completed on October 3, 2017, and had produced a total 3,451,155 vehicles. At its peak in October
2007, Toyota manufactured 15,000 cars a month.[270] Before Toyota, Ford and GM's Holden had
announced similar moves, all citing an unfavorable currency and attendant high manufacturing
costs.[271]
Company strategy

New Toyota factory in Ohira, near Sendai, Miyagi

Prefecture, Japan: A month after this picture was
taken, the region was devastated by the March 11
earthquake and tsunami. The plant was only lightly
damaged, but remained closed more than a month,
mainly due to lack of supplies and energy, in
addition to a badly damaged Sendai port.

The Toyota Way

The Toyota Way is a set of principles and behaviors that underlie the company's approach to
management and production (which is further defined as the Toyota Production System).

The company has been developing its corporate philosophy since 1948 and passing it on as implicit
knowledge to new employees, but as the company expanded globally, leaders officially identified and
defined the Toyota Way in 2001. Toyota summarized it under two main pillars: continuous
improvement and respect for people. Under the continuous improvement pillar are three principles:
challenge (form a long-term vision), kaizen (a continual improvement process), and genchi genbutsu
("go and see" the process to make correct decisions). Under the respect for people pillar are two
principles: respect and teamwork.[272]

In 2004, Dr. Jeffrey Liker, a University of Michigan professor of industrial engineering, published The
Toyota Way. In his book, Liker calls the Toyota Way "a system designed to provide the tools for people
to continually improve their work."[273] According to Liker, there are 14 principles of The Toyota Way
that can be organized into four themes: (1) long-term philosophy, (2) the right process will produce
the right results, (3) add value to the organization by developing your people, and (4) continuously
solving root problems drives organizational learning. The 14 principles are further defined in the
Wikipedia article on The Toyota Way.
Toyota Production System
The Toyota Way also helped shape the company's approach to production, where it was an early
pioneer of what would become known as lean manufacturing.[274] The company defines the Toyota
Production System under two main pillars: just-in-time[275] (make only what is needed, only when it is
needed, and only in the amount that is needed) and Jidoka[276] (automation with a human touch).

The origin of the Toyota Production System is in dispute, with three stories of its origin:

that during a 1950 trip to train with the

Ford Motor Company, company
executives also studied the just-in-time
distribution system of the grocery store
company Piggly-Wiggly,[277]
that they followed the writings of W.
Edwards Deming,[278] and
they learned the principles from a WWII
US government training program (Training
Within Industry).[279]
After developing the Toyota Production System in its own facilities, the company began teaching the
system to its parts suppliers in the 1990s. Other companies were interested in the instruction, and
Toyota later started offering training sessions. The company also has donated the training to non-
profit groups to increase their efficiency and thus ability to serve people.
Logo and branding

Employee at the Toyota Automobile Museum

explains development of Toyota name and brand.

In 1936, Toyota entered the passenger car market with its Model AA and held a competition to
establish a new logo emphasizing speed for its new product line. After receiving 27,000 entries, one
was selected that additionally resulted in a change of its moniker to "Toyota" from the family name
"Toyoda", which means rice paddy. The new name was believed to sound better, and its eight-stroke
count in the Japanese language was associated with wealth and good fortune. The original logo was
a heavily stylized version of the katakana characters for Toyota ( トヨタ). [280]

As the company started to expand internationally in the late 1950s, the katakana character logo was
supplemented by various wordmarks with the English form of the company name in all capital
letters, "TOYOTA."[280]

Toyota introduced a worldwide logo in October 1989 to commemorate the 50th year of the company,
and to differentiate it from the newly released luxury Lexus brand.[281] The logo consists of three
ovals that combine to form the letter "T", which stands for Toyota. Toyota says that the overlapping
of the two perpendicular ovals inside the larger oval represents the mutually beneficial relationship
and trust between the customer and the company while the larger oval surrounding both of these
inner ovals represents the "global expansion of Toyota's technology and unlimited potential for the
future".[282][283] The new logo started appearing on all printed material, advertisements, dealer
signage, and most vehicles in 1990.

For the Japanese market, the Toyota logo tends to be relegated to the back of the vehicle only - the
more prominent badging on the grille is typically model specific, with Corollas receiving a stylized "C"
and the Crown a crown badge, for instance.[284]

In countries or regions using traditional Chinese characters, e.g. Hong Kong and Taiwan, Toyota is
known as "豐田".[285] In countries using simplified Chinese characters (e.g. China and Singapore),
Toyota is written as "丰田"[286] (pronounced as Fēngtián in Mandarin Chinese and Hɔng Tshan in
Minnanese). These are the same characters as the founding family's name "Toyoda" in Japanese.
 Some new vehicles, like this HiLux GR Sport, still
use the heritage TOYOTA wordmark.

Toyota still uses the katakana character logo as its corporate emblem in Japan, including on the
headquarters building,[287] and some special edition models still use the "TOYOTA" wordmark on the
grille as a nod to the company's heritage.[288]

On July 15, 2015, the company was delegated its own generic top-level domain, .toyota.[289]

Sport sponsorships

Satellite view of the Toyota Center in Houston,

Texas, with the logo on top of the roof

Toyota sponsors several teams and has purchased naming rights for several venues, and even
competitions, including:
 Toyota Alvark Tokyo, basketball team
Toyota Arena, Ontario, California
Toyota Cup
Toyota Center, Houston, Texas
Toyota Center, Kennewick, Washington
Toyota Field, San Antonio, Texas
Toyota Park, Bridgeview, Illinois
Toyota Sports Center, El Segundo,
California
Toyota Stadium, Georgetown, Kentucky
Toyota Stadium, Frisco, Texas
As of 2017, Toyota is an official sponsor of Cricket Australia,[290][291][292] the England and Wales
Cricket Board[293] and the Australian Football League.[294]

In March 2015, Toyota became a sponsor for the Olympic Games and Paralympic Games in the form
of supplying vehicles and communications between vehicles, starting in 2018.[295] In May 2024,
Toyota announced that it will not be extending the contract after the 2024 games in Paris, due the
company reportedly being unhappy with how the IOC has used its sponsorship money. Toyota hopes
to retain its contract with the International Paralympic Committee.[296]

Toyota had previously sponsored football clubs Fortuna Köln (1998–2000), Valencia (2003–2008),
Fiorentina (1999–2002 and 2004–2010), Perugia (2002–2004), Catania (2003–2004), Valenciennes
(2005–2012), and Red Star Belgrade (2005-2008).
See also

Companies
portal

Automotive industry in Japan

List of Toyota engines
List of Toyota manufacturing facilities
List of Toyota transmissions
List of Toyota vehicles
Nagoya Grampus, formerly the company's
football club and still sponsored by them
Toyota model codes
Toyota Verblitz, the company's rugby
team
Toyota War, a conflict between Libya and
Chad which saw a heavy use of Toyota's
pickup trucks.
Notes

a. The logo's wordmark has been in use

since October 1977.

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External links

Official website ([Link]

Toyota ([Link]
s/summary?id=D000030495) on
OpenSecrets, a website that tracks and
 publishes data on campaign finance and
lobbying
Business data for Toyota Motor Corp: SEC
filings ([Link]
se-edgar?action=getcompany&CIK=10945
17)

Retrieved from
"[Link]
title=Toyota&oldid=1341293789"

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