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Efas Ifas

The document presents an EFAS and IFAS analysis for Electronic Arts (EA) based on a SWOT analysis. The EFAS highlights key external factors affecting EA, with a total score of 2.94, while the IFAS outlines internal strengths and weaknesses, achieving a total score of 3.04. Key factors include mobile gaming expansion, strong brand portfolio, and challenges related to competition and reliance on console manufacturers.

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3 views2 pages

Efas Ifas

The document presents an EFAS and IFAS analysis for Electronic Arts (EA) based on a SWOT analysis. The EFAS highlights key external factors affecting EA, with a total score of 2.94, while the IFAS outlines internal strengths and weaknesses, achieving a total score of 3.04. Key factors include mobile gaming expansion, strong brand portfolio, and challenges related to competition and reliance on console manufacturers.

Uploaded by

Long
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

EFAS and IFAS Analysis: Electronic Arts (EA)

This EFAS (External Factors Analysis Summary) and IFAS (Internal Factors Analysis
Summary) are developed based on the previously prepared SWOT analysis.

EFAS – External Factors Analysis Summary


External Factors Weight Rating Weighted Score

Mobile gaming 0.1 4 0.40


expansion

Online multiplayer 0.15 4 0.60


& microtransactions

Virtual reality (VR) 0.08 3 0.24


opportunity

Global expansion 0.1 4 0.40


partnerships

Diversification 0.07 3 0.21


beyond sports

Intense competition 0.15 2 0.30

Rapid technological 0.1 2 0.20


change

Regulatory 0.08 2 0.16


constraints

Changing consumer 0.09 3 0.27


preferences

Underperformance 0.08 2 0.16


of major titles

Total Score 2.94

IFAS – Internal Factors Analysis Summary


Internal Factors Weight Rating Weighted Score

Strong brand 0.12 4 0.48


portfolio

Diversified 0.1 4 0.40


platforms

Strong financial 0.12 4 0.48


position

Cash reserves & 0.08 3 0.24


working capital

Long-term licensing 0.08 3 0.24


agreements

Skilled workforce 0.1 4 0.40

Reliance on console 0.12 2 0.24


manufacturers

Dependence on key 0.1 2 0.20


franchises

High development & 0.1 2 0.20


licensing costs

Reputation 0.08 2 0.16


challenges

Total Score 3.04

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