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Stratified Random Sampling - Definition, Method & Examples

Stratified random sampling is a method where researchers divide a population into subgroups based on shared characteristics and then randomly select samples from each stratum. This technique is beneficial for ensuring that the sample accurately represents the population, particularly in studies where demographics vary significantly. It offers advantages such as efficiency, cost-effectiveness, and increased accuracy, but also has limitations related to planning and potential sampling errors.

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0% found this document useful (0 votes)
29 views11 pages

Stratified Random Sampling - Definition, Method & Examples

Stratified random sampling is a method where researchers divide a population into subgroups based on shared characteristics and then randomly select samples from each stratum. This technique is beneficial for ensuring that the sample accurately represents the population, particularly in studies where demographics vary significantly. It offers advantages such as efficiency, cost-effectiveness, and increased accuracy, but also has limitations related to planning and potential sampling errors.

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Pj Arsenal
Copyright
© All Rights Reserved
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3/1/26, 11:36 PM Stratified Random Sampling: Definition, Method & Examples

Psychology Relationships Self-Care News

Psychology » Research Methodology

Stratified Random Sampling: Definition, Method &


Examples
By Julia Simkus Updated on July 31, 2023
Reviewed by Saul McLeod, PhD & Olivia Guy-Evans, MSc

Stratified random sampling is a method of selecting a sample in which researchers first divide a population
into smaller subgroups, or strata, based on shared characteristics of the members and then randomly
select among each stratum to form the final sample.

These shared characteristics can include gender, age, sex, race, education level, or income.

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Stratified sampling is a method of sampling that involves dividing a population into homogeneous subgroups or ‘strata’, and then randomly

selecting individuals from each group for study.

The process of classifying the population into groups before sampling is called stratification. The strata
must be mutually exclusive, and all members of the population can only be in one stratum.

When stratifying, researchers tend to use proportionate sampling, where they maintain the correct
proportions to represent the population as a whole.

For example, if the larger population contains 40% history majors and 60% English majors, the final
sample should reflect these percentages.

Disproportionate sampling is typically only used when studying an underrepresented group.

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In This Article:
1. Applications

2. Technique

3. Example Situations

4. Advantages

5. Limitations

6. Cluster Sampling vs. Stratified

7. Quota vs. Stratified

8. Key Terms

Applications
When studying polling of elections, population demographics, or life expectancy.

When studying the income of varying populations or the income for different jobs across a nation.

When time is limited, or budgeting is tight as stratified sampling is quicker and cheaper than many
other sampling methods.

When the samples of a population vary drastically as forming strata helps organize a group of people.

When researchers do not have access to an entire population.

Technique
1. Define your population of interest and choose the characteristic(s) that you will use to divide your
groups.

2. Divide your sample into strata depending on the relevant characteristic(s). Each stratum must be
mutually exclusive, but together, they must represent the entire population.

3. Define the sample size for each stratum and decide whether your sample will be proportionate or
disproportionate. The sample size in each stratum should ideally be in proportion to the members of
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that group within the target population or sampling frame.

4. Draw a random sample from each stratum and combine them to form your final sample.

0:00 / 0:12

Stratified sampling method in statistics. Research on sample collecting data in scientific survey techniques.

Example Situations
Public Health Studies: To understand the incidence of disease across different age groups, the
population could be stratified into different age brackets (e.g., 0-18, 19-35, 36-50, 51+).

Investigating the relationship between average travel frequency, trip mode structure, and the
characteristics of residential areas (Shi, 2015).

Examining the prevalence and psychological sequelae of childhood sexual and physical abuse in adults
from the general population (Briere & Elliott, 2003).

Evaluating the usefulness of personality traits in explaining and predicting entrepreneurship (Llewellyn
& Wilson, 2003).

Examining women’s involvement in multiple roles in relation to 3 stress indices: role overload, role
conflict, and anxiety (Barnett & Baruch, 1985).

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Studying perceptions of drinking water quality at four locations in Western Australia (Syme & Williams,
1993).

Advantages

Efficient and manageable

By organizing a population into groups with similar characteristics, researchers save data collection time
and can better manage a sample that would otherwise be too large to analyze.

Cheap

The research costs for this sampling method are minimized as researchers save money by dividing a large
population into smaller groups containing similar members rather than sampling every individual of a
larger population.

Accuracy

Stratified sampling can produce more precise estimates than simple random sampling when members of
the subpopulations are homogeneous relative to the entire population. This gives a study more statistical
power.

Limitations

Too many differences within the population

A population can’t be organized into subgroups if there are too many differences within the population or
if there is not enough information about the population at hand.

Planning

Researchers must ensure that every member of the population fits into only one stratum and that all the
strata collectively contain every member of the greater population. This involves extra planning and
information gathering that simple random sampling does not require.

Sampling errors
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Sampling errors can occur when the sample does not accurately represent the population as a whole. If this
occurs, the researcher would need to restart the sampling process.

Cluster Sampling Vs. Stratified Sampling


Stratified sampling and cluster sampling both involve dividing a large population into smaller groups and
then selecting randomly among the subgroups to form a sample.

However, the main difference is that researchers in stratified sampling divide the population into groups
based on age, religion, ethnicity, or income level and randomly choose from these strata to form a sample.

Alternatively, researchers in cluster sampling will use naturally divided groups to separate the population
(i.e., city blocks or school districts) and then randomly select elements from these clusters to be a part of
the sample.

Stratified Sampling Vs. Quota Sampling


Quota sampling and stratified sampling both involve dividing a population into mutually exclusive
subgroups and sampling a predetermined number of individuals from each.

However, the most significant difference between these two techniques is that quota sampling is a non-
probability sampling method, while stratified sampling is a probability sampling method.

In a stratified sample, individuals within each stratum are selected randomly, while in a quota sample,
researchers choose the sample instead of randomly selecting it.

Stratified sampling is also known as quota random sampling.

Key Terms
A sample is the participants you select from a target population (the group you are interested in) to
make generalizations about. As an entire population tends to be too large to work with, a smaller group
of participants must act as a representative sample.

Representative means the extent to which a sample mirrors a researcher’s target population and
reflects its characteristics (e.g., gender, ethnicity, socioeconomic level). In an attempt to select a
representative sample and avoid sampling bias (the over-representation of one category of participant in
the sample), psychologists utilize a variety of sampling methods.

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Generalisability means the extent to which their findings can be applied to the larger population of
which their sample was a part.

References
Barnett, R. C., & Baruch, G. K. (1985). Women’s involvement in multiple roles and psychological distress.
Journal of Personality and Social Psychology, 49(1), 135–145.

Briere, J., & Elliott, D. M. (2003). Prevalence and psychological sequelae of self-reported childhood
physical and sexual abuse in a general population sample of men and women. Child abuse & neglect,
27(10), 1205-1222.

How to use stratified random sampling to your advantage. Qualtrics. (n.d.). Retrieved from
[Link]

Llewellyn, D. J., & Wilson, K. M. (2003). The controversial role of personality traits in entrepreneurial
psychology. Education+ Training.

Nickolas, S. (2021, May 19). How stratified random sampling works. Investopedia. Retrieved January 27,
2022, from [Link]
[Link]

Shi, F. (2015). Study on a stratified sampling investigation method for resident travel and the sampling
rate. Discrete Dynamics in Nature and Society, 2015.

Syme, G. J., & Williams, K. D. (1993). The psychology of drinking water quality: an exploratory study.
Water Resources Research, 29(12), 4003-4010.

Reviewer Author

Saul McLeod, PhD


BSc (Hons) Psychology, MRes, PhD, University of Manchester
Editor-in-Chief for Simply Psychology

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Saul McLeod, PhD., is a qualified psychology teacher with over 18 years of experience in further and
higher education. He has been published in peer-reviewed journals, including the Journal of Clinical
Psychology.

Olivia Guy-Evans, MSc


BSc (Hons) Psychology, MSc Psychology of Education
Associate Editor for Simply Psychology

Olivia Guy-Evans is a writer and associate editor for Simply Psychology, where she contributes accessible
content on psychological topics. She is also an autistic PhD student at the University of Birmingham,
researching autistic camouflaging in higher education.

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Common questions

Powered by AI

Stratified random sampling might be more cost-effective than other sampling methods when the population has clear, relevant subgroups, and the research budget is tight . It allows researchers to focus resources on these specific subgroups, saving time and money compared to sampling every individual in a large, diverse population. The efficiency in data collection and analysis, due to the organized subgroup structure, also contributes to cost savings, making it beneficial in studies where precise demographic data is essential without incurring high expenses .

Stratified random sampling ensures a representative sample by dividing a population into mutually exclusive subgroups or strata based on shared characteristics (e.g., gender, age, income) and then randomly selecting individuals from each stratum. This method helps to preserve the proportions of the subgroups within the sample that exist in the overall population, thereby enhancing representativeness . Compared to simple random sampling, stratified sampling can produce more precise estimates when the strata are internally homogeneous and differ from each other, providing the study with more statistical power. Additionally, it manages time and costs efficiently by focusing sampling efforts on specific subgroups .

Implementing stratified random sampling involves several steps: 1) Define the population of interest and the characteristic(s) for stratification; 2) Divide the population into mutually exclusive strata; 3) Determine the sample size for each stratum, usually in proportion to the population size; 4) Randomly select the sample from each stratum and combine them to form the final sample . Challenges include ensuring the accurate categorization of each population member into the correct stratum, requiring intricate planning and data collection, and maintaining the representativeness of the final sample when the strata differ significantly in size .

The critical limitations of stratified random sampling include difficulty in organizing a population into strata if there are too many differences within the population or insufficient information about it . Additionally, ensuring that all population members fit into only one stratum requires extra planning and data gathering, which simple random sampling does not necessitate. Researchers can address these limitations by conducting preliminary studies to gather the necessary population data, thereby aiding in correct stratification and minimizing information gaps .

Disproportionate stratified sampling is preferable when studying an underrepresented group within a population. By oversampling these smaller subgroups, researchers can gather enough data to make valid inferences about them, even though they are underrepresented in the population. This can be particularly useful when the subpopulation of interest is small but significant for the research question, ensuring adequate representation of all groups, including hard-to-reach populations .

Using stratified random sampling in studies on the psychological impacts of childhood trauma ensures that diverse subgroups (e.g., different trauma types, demographic backgrounds) are represented adequately. This sampling method enhances the reliability of the findings by accurately reflecting the population's diversity, thus allowing more nuanced insights into how various factors and experiences influence trauma's psychological effects. Consequently, study outcomes are more generalizable and can provide targeted strategies for intervention and support .

Cluster sampling differs from stratified random sampling in how the population is divided for sampling purposes. In stratified sampling, the population is divided into homogeneous strata by characteristics such as age or income, and random samples are taken from each stratum. In contrast, cluster sampling divides the population into natural, heterogeneous groups or clusters (e.g., geographical areas, schools), and entire clusters are randomly selected for study. This makes cluster sampling more efficient for widespread or difficult-to-access populations, but less precise than stratified sampling as it relies on the whole cluster as a representation, potentially introducing more variability .

Stratified random sampling enhances the generalizability of research findings by ensuring that all relevant subgroups of the population are proportionately represented in the sample. By mirroring the structure of the entire population, the findings from a stratified sample can be applied more reliably to the population at large, reducing sampling bias and increasing the validity of generalizations made from the study data. This method is particularly effective in psychological research where population diversity in traits (e.g., ethnicity, socioeconomic status) needs to be accurately represented to develop broadly applicable conclusions .

Quota sampling and stratified random sampling both involve dividing a population into subgroups. However, in quota sampling, the researcher non-randomly selects participants until predetermined quotas for each subgroup are met, making it non-probability sampling. In contrast, stratified sampling is probability-based, with participants being randomly selected within each stratum to ensure all subgroups are proportionally represented . Stratified sampling enhances representativeness and statistical inferences, while quota sampling is simpler, quicker, but less reliable due to potential bias in non-random selection .

Stratified sampling can improve the accuracy of public health studies by ensuring that each age group represents its proportion in the population, thereby allowing for more precise estimation of disease incidence. This method minimizes sampling error and enhances statistical validity because each stratum (age group) reflects the real population distribution, facilitating better understanding of how diseases impact different age demographics. For instance, stratifying by age and then selecting a representative sample from each age group can yield accurate insights into disease prevalence across those groups .

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