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Sử Quán Roastery is a premier coffee destination in Vietnam that combines high-quality specialty coffee with cultural experiences, aiming to educate visitors about Vietnamese coffee-making traditions. The 2026 goals include increasing brand awareness, driving engagement through workshops, boosting coffee sales, and enhancing customer loyalty. The roastery targets coffee enthusiasts, cultural explorers, and international tourists while emphasizing cultural connection, quality, and meaningful experiences in its business ethos.

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4 views2 pages

Client Brief Example

Sử Quán Roastery is a premier coffee destination in Vietnam that combines high-quality specialty coffee with cultural experiences, aiming to educate visitors about Vietnamese coffee-making traditions. The 2026 goals include increasing brand awareness, driving engagement through workshops, boosting coffee sales, and enhancing customer loyalty. The roastery targets coffee enthusiasts, cultural explorers, and international tourists while emphasizing cultural connection, quality, and meaningful experiences in its business ethos.

Uploaded by

anhmac1007
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

Client / Client Contact Information

Sử Quán Roastery

Project
Sử Quán Roastery – Digital Marketing Strategy

Prepared By
Senior Management Team, Sử Quán Roastery

Background / Overview
Sử Quán Roastery is a premier coffee destination located in Vietnam, offering a blend of high-
quality, specialty coffee and an immersive cultural experience. The roastery is more than just a
café—it’s a unique workshop where coffee enthusiasts and culture lovers can engage with the art
and science of Vietnamese coffee-making.
Sử Quán Roastery stands out by integrating Vietnam’s rich traditions into its coffee-making
process. Guests not only enjoy exceptional coffee but also gain a deeper understanding of
Vietnamese history, culture, and the role coffee plays in everyday life. From traditional phin drip
methods to contemporary brewing techniques, Sử Quán Roastery invites visitors to explore
Vietnam’s coffee heritage in a hands-on, educational way.
With a global vision, Sử Quán Roastery aims to attract travelers from around the world, becoming
a leading destination for those who seek both outstanding coffee and an authentic cultural journey.

Goals for 2026


1. Increase Brand Awareness: Establish Sử Quán Roastery as a top destination for coffee
enthusiasts and cultural explorers, both locally and internationally.
2. Drive Brand Activation: Encourage more visitors to engage with the brand through
hands-on workshops, cultural events, and curated experiences.
3. Boost Coffee Sales: Expand revenue streams through the sale of specialty coffee
products, brewing equipment, and merchandise both in-store and online.
4. Enhance Customer Engagement: Foster a loyal community of coffee lovers and
cultural enthusiasts through consistent, meaningful interactions online and offline.

Current Target Customer


1. Primary TC:
o Coffee enthusiasts and connoisseurs seeking unique, high-quality brews and
hands-on experiences.
o Cultural explorers interested in learning about Vietnam’s heritage and traditions.
2. Secondary TC:
o International tourists attracted to destination-based activities.
o Local residents who value premium coffee and cultural storytelling.
3. Tertiary TC:
o Travel bloggers, culinary experts, and cultural organizations who can amplify the
brand’s story and attract new audiences.
Business Ethos
At Sử Quán Roastery, our business ethos is grounded in three core values:
1. Cultural Connection: We believe coffee is more than just a beverage—it’s a bridge that
connects people to the stories, traditions, and identity of Vietnam. Every cup of coffee at
Sử Quán Roastery tells a story worth sharing.
2. Commitment to Quality: From carefully selecting premium coffee beans to mastering
the roasting and brewing process, every step is guided by precision and passion to deliver
an unparalleled coffee experience.
3. Meaningful Experiences: Sử Quán Roastery is not just a place to enjoy coffee—it’s a
space for learning, exploration, and connection. We aim to provide visitors with
memorable and meaningful experiences that celebrate Vietnam’s heritage.

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