Name:_________________________________________________Block/
Section:__________________________________
Read the following case and then answer the following questions.
Macau, an autonomous territory on the western side of China, and is considered one of
the richest in the world mainly because of its two industries – tourism and gambling. It houses
world-famous casinos, and several famous personalities have visited
its territory to travel and play.
ABC Corporation in the Philippines witnessed the success of
casinos in Macau and eventually established a huge casino business
in Manila. Indeed, the casino business has been a tremendous
success for ABC Corporation. It gained regular customers mostly belonging to the youth
segment, majority of them are rich, fresh graduates 21-25. Instead of entering the corporate
world or managing the business of their families, these customers devoted their time going to
the casino in the quest of winning. Most of them smoke inside the casino since it is allowed and
spend most of their winnings going to the bars having drinking sprees. When they lose, they ask
for money from their parents in the hope of winning again and recovering the lost money. This
has been the customer cycle of ABC Corporation’s primary target market. ABC Corporation’s net
income grew by 40% after a year of running the casino.
1. Did ABC Corporation violate good management practice? Why or why not?
__________________________________________________________________________________________
_______
__________________________________________________________________________________________
_______
2. Did ABC Corporation violate any government policy? Why or why not?
__________________________________________________________________________________________
_______
__________________________________________________________________________________________
_______
3. What do you think is the public’s opinion on ABC Corporation?
__________________________________________________________________________________________
_______
__________________________________________________________________________________________
_______
4. Will you consider establishing a casino in the Philippines a new opportunity?
Why or why not?
__________________________________________________________________________________________
_______
__________________________________________________________________________________________
_______
Name:_________________________________________________Block/
Section:__________________________________
Read the following case and then answer the following questions.
Macau, an autonomous territory on the western side of China, and is considered one of
the richest in the world mainly because of its two industries – tourism and gambling. It houses
world-famous casinos, and several famous personalities have visited
its territory to travel and play.
ABC Corporation in the Philippines witnessed the success of
casinos in Macau and eventually established a huge casino business
in Manila. Indeed, the casino business has been a tremendous
success for ABC Corporation. It gained regular customers mostly belonging to the youth
segment, majority of them are rich, fresh graduates 21-25. Instead of entering the corporate
world or managing the business of their families, these customers devoted their time going to
the casino in the quest of winning. Most of them smoke inside the casino since it is allowed and
spend most of their winnings going to the bars having drinking sprees. When they lose, they ask
for money from their parents in the hope of winning again and recovering the lost money. This
has been the customer cycle of ABC Corporation’s primary target market. ABC Corporation’s net
income grew by 40% after a year of running the casino.
1. Did ABC Corporation violate good management practice? Why or why not?
__________________________________________________________________________________________
_______
__________________________________________________________________________________________
_______
2. Did ABC Corporation violate any government policy? Why or why not?
__________________________________________________________________________________________
_______
__________________________________________________________________________________________
_______
3. What do you think is the public’s opinion on ABC Corporation?
__________________________________________________________________________________________
_______
__________________________________________________________________________________________
_______
4. Will you consider establishing a casino in the Philippines a new opportunity?
Why or why not?
__________________________________________________________________________________________
_______
__________________________________________________________________________________________
_______