WHAT IS CONTENT
Content is the information or material presented through various community media channels. This
includes internet platforms, seminars, television, radio, audio CDs, books, magazines, physical art, and
events. Content is created to engage, inform, or entertain an audience and is central to the fields of
publishing, art, and communication.
EXPLAIN WHAT IS CONTENT WRITING
Content writing is the process of planning, creating, and distributing written material with the
intention of instructing, amusing, or convincing a specific audience. In other words, it entails producing
content for print or digital media to promote a product, deliver a message, or provide helpful information.
TYPE OF CONTENT WRITING WITH EXAMPLE
BLOG POST
A blog post is a written item that is published on a
blog with the intention of educating your audience, raising
brand awareness, showcasing your company's expertise,
disseminating current business news, or establishing a lasting
reputation through the provision of useful and important
material.
2 BLOG POST TYPES
❖ DIRECT
❖ INDIRECT
WHITE PAPERS
A white paper is a thorough, reputable report that companies use to demonstrate their market
knowledge. It can be published online as a PDF or made available as a free digital download, just like
eBooks. White papers are useful for enhancing search engine optimization (SEO) and giving a target
audience insightful, comprehensive information.
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EBOOKS
An eBook is a digital book or publication that a
company produces to give its readers useful information.
eBooks are effective lead generating tools that assist
companies build their email subscriber lists, increase sales
staff engagement, or enhance brand authority. They can
be sold on websites like Amazon to boost the company's
reputation and the CEO's experience, or they can be given
away for free to draw subscribers.
CASE STUDIES
A case study is an in-depth, practical examination of how
a good, service, or solution effectively solved a problem. For
conversion rate optimization, case studies are particularly helpful
because they persuade potential clients of your competence. They
also offer long-term advantages for search engine optimization
(SEO) when incorporated into a content marketing strategy.
When you need to exhibit your company's sales history
with the industry, emphasize a point of uniqueness from your competitors, or give values, use case studies.
A case study provides the actual outcome behind a testimonial's teaser, whereas a testimonial on your
website's home page serves as a teaser.
USER GUILD/USER MANNUAL
A user guide or user manual is a document that provides
instructions on how to use a product, service, or system. It is
designed to help users understand features, operate efficiently,
and solve common problems.
IMAGES
According to a study by engage, image are the most frequently used type of visual content. While
people may overlook a block of text, and image can communication your message few second.
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VIDEO
Video content is any content format that features or includes video. Common forms of video
content include Vlog, Animated Gifs, Lives videos customer testimonials record presentation and webinars
ARTICLES
An article is a piece of writing written for a large audience. The
main motive behind writing and article is that is should be published in
either newspapers, or magazines or journals so as to make someone
different to the word
COURSE CONTENT
Any information material that is required for participation or understanding content such as
assigned readers, Video recording, exam and any other material need for learning
CONTENT FORMATING FILE
❖ PDF
❖ WORD
❖ EPUB
❖ JPG
❖ MP3
❖ MP4
WHAT IS EBOOK:
An eBook is a reflowable, non-editable book that has been transformed into a digital format so that
it may be seen on any digital device, including a computer screen, tablet, or smartphone. Businesses
frequently utilize eBooks to generate leads, educate audiences, increase engagement, or build brand
authority. You can read the state rebook files on a computer, tablet, or smartphone.
EBOOK SHOULDN’T BE EDITALE
One important feature of an eBook is that it shouldn't be modifiable. It is usually advisable to
convert an eBook into an undatable format.
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EBOOKS ARE REFLOWABLE
A real eBook should also be reflowable, which is another crucial feature. This implies that the
eBook will always fit your scream regardless of the size of the screen you're using to see it.
TYPE OF EBOOK
❖ FICTION
❖ NON-FICTION
❖ SELF-HELP
❖ MOTIVATIONAL
EBOOK FORMAL
EPUB(EPUB)
An Epub, electronic publication, is the most widely supported formal and can be read on a variety
of device including computer, smartphones, tablet and insert readers (except kindles). EPUB files are
reflowable which make them true eBook easier to read an small devices.
PDF
A pdf also knows as portable document format, they are still once of the most commonly use eBook formats
especially y marketers
WHAT IS ARTICLE
An article is a pie of writing written for an large audience. The main motive behind writing an
article is that it should e published in either newspaper or magazine or journals so as to make some different
to the world.
An article is a pies of instructive typically non-fiction. The demand for article writer is stronger
than even news and especially public contains needs goods articles but so do businesses.
TYPE OF ARTIICLE WRITING
EXPOAITORY WRITING
Expository writing share facts and information with the target audience. It includes everything from
“how to” article to research article published in scientific journal.
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Expository article follow a logical progression and guild the reader to a new understanding. Many
of the articles published on the web today are expository because companies are positioning themselves as
authorities in their field. They want to demonstrate their knowledge and emperies offering value to the
reader
PERSUASIVE WRITING
Persuasive writing evokes more emotion that expository writing. It is the article writing format for
a sales page or anytime you want the reader to fell motivated to take a specific action.
In a persuasive pie of writing you connect with the reader’s current experience or the problem they
are trying to solve. Then you lead them to understand how they can resolve those problems or benefit by
taking your recommended action.
NARRATIVE WRITING
Narrative writing is essential storytelling. I t can be a form of persuasive writing, but a good
narrative article has a strong introduction followed by rising action, a climax, and resolution.
The purpose of narrative writing can be to inform, persuade, or connect. You want to take the reader
on a journey and lead them to a new understanding through the example of another’s experience.
Narrative writing is a useful way for business to engage with customers, share their stories, or build
a sense of community
DESCRIPTIVE WRITING
If you are writing an article that describe a product, its feature, and it benefits, you may employ
descriptive writing. Descriptive writing sets the sense and delivers concrete, sensory information about a
place, thing or experience.
Descriptive writing is used when you want to set the scene for you reader by giving them all of the
sensatory information you can. You want to describe the atmosphere, the environment, and what happening
in this piece of writing.
ARTICLE WRITING FORMAT
HEADING
The heading should be a concise and accurate description of what your article will discuss. If you
are writing article for the web, including a keyword in your heading helps search engines understand the
content.
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Your heading must be eye-catching but also information. If you grab the reader’s attention with a
witty headline that has little to do with your content, you will lose their attention.
INTODUCTION
The introduction is an essential element of a good article. Your introduction needs to both draw a
reader in and also confirm they are in the right place and will find the information they expect in your
article.
BODY
Once you’ve introduced your topic, you can drive into the meat of the content in the body of your
article. You can determine the length of your article as you are writing it, or you may be given a target word
by your employee.
Keep your paragraphs short and make your article body easy to scan. This will help reader get
information they want and stay engaged with your article for as long as possible.
CONCUSION
Your conclusion can have a descriptive heading or be called, “conclusion”. It is a final paragraph
or two that leave the reader with an appeal, recommended action, option, or closing thought.
WHAT IS COURSE CREATION
Any information material that is required for participation or understanding content such as
assigned readings, video recording, exam, and any other material needed for learning.
WHAT IS AN ONLINE COURSE?
An online course is any learning program that is hosted virtually instead of in person. You might
also h ear online courses referred to as e-learning or courses.
Online course are usually organized module and lessons, Some courses-like online classes through
educational institutions-part of a certificate or degree program. Other are more informal course created by
individuals, focusing on a specific new skills or interest, like Business, Africa, history, sketch noting or
homesteading.
Online course are often made up of pre-recorded videos, but they can also include several other
element for an engaging online learning experience:
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❖ Live webinars
❖ Coworking sessions
❖ Discussion group
❖ Quizzes and assessments
❖ Course materials like worksheet and templates
Many creators choose to sell online course as digital product. To published and sell an online
course, you need a learning management system (LMS), digital product marketplace, ecommerce website,
or an online course platform like Thinkfic, Teachable, Podia, and others.
ANYONE CAN CREATE AN ONLINE COURSE TO SHARE THEIR EXPERTISE WITH THE WORLD!
TYPE OF ONLINE COURSE
Here are a few of the most common type of online course
Live course:
Lesson are taught in real-time, and all student need to attend a set schedule. Recordings of live
course and webinars can also be turned into self-paced, evergreen courses.
Self-Paced course:
Student can enroll at different times and work through the course content at their own pace. Their
course are often evergreen. Meaning that the content and learning materials stay relevant and valuable long
after the course launches.
Cohort course:
A cohort is a group of students who work through a course together over a set period. Cohort course
often include group discussions Vias video meeting or discussion forms and live interaction with the course
instructor.
Drip course:
When student enroll in a drip course, they don’t receive access to every lesson at once. Instead the
content is released (dripped) at a set pace. For example, student might unlock a new module weekly until
they complete the course.
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EXAMPLE OF ONLINE COURSE
WHAT ELEARNING PLATFORM
E-LEARNING PLALTFORM: Is an online electronic
learning platform is integrated set of interactive online
service that provide trainers, learnings involved in
education with information tools, and resources to
support and enhance education delivery and
management for types of eLearning platform is a
learning management system (LMS)
USER ROLE TYPESN IN AN LMS
There are typically 4 main user roles in a learning management system application, you have the__
LMS Administrator Role (Admin):
An administrator is an LMS(admin) is a user role with the highest number of privileges. That have
the access of the admin dashboard. That’s where you can find all setting and features. Amin can modify the
LMS configuration, crate users, and manage content in the LMS.
MANAGER ROLE:
A manager role in an LMS application will be limited compared to the administrator for
capabilities.
For example, one manager may be entitled to oversee all eLearning content related science subject
groups, another manager may be entitled to oversee online learning content of learning subject-English,
French, Spanish, and the link.
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TEACHER ROLE:
The teacher role in a learning management system is oriented to teaching. You as a teacher can
create course content. Course can be managed and you can receive assignment from student online. You
can schedule instructor-led class where an instructor will be present for assistance in the eLearning session.
LEARNER ROLE (STUDENT):
We’ve all been learning at some point in time-at school, college, or even cooperate training at work.
This role will have the highest number of users in the application usually.
The learner role will have a dashboard that will shoe access to course enrolled. It also shows your
progress in the courses. You as a learner just have to focus on completing your course and learning paths.
TOOLS FOR WRITING CONTENT
WORD DOCUMENT
Word is the part of the Microsoft office computer program package. A word document is one used
for typing document such as letter, essays, homework etc.
MS Word used to make professional-quality document, letter, report, etc., MS Word is a word
processor develop by Microsoft. It has advanced feature which allow you to format and edit your files and
document in the possible way.
PARAPHRASING
Paraphrasing means expressing someone else’s ideals in your own voice, while keeping the same
essential meaning. Summarizing means taking a long passage of text from someone else and condensing
the main ideas in your own words.
List of Paraphrasing Tools
Quillbot
Wordai
Chimp Rewriter
Spinbot
Free Paraphrasing Tool By Smallseotools
Clever Spinner
Spin Rewriter. Etc.
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❖ Fiverr.
❖ Upwork.
❖ Freelancer.
❖ Peopleperhour.
❖ Guru
PLAGIARISM
Plagiarism means using someone else’s work without giving them credit. In academic writing,
plagiarizing involves using words, ideals, or information from a source with citing it correctly. In practice,
this cam means a few different things.
LIST OF PLAGIARISM CHECKER
Duplichecker
Copyscape
Plagiarism Checker X
Onicheck
Plagscan Etc
GRAMMARLY
Grammarly is a writing assistant that job seekers, writers, and other professional can use to
proofread and edit their document. It checks for spelling, Grammarly, and punctuation errors and it
enhances vocabulary usage.
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