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TABLE OF CONTENT
CONTENT
Graphics design 2
EIements of graphics 3
PrincipIe of graphics 5
Types of graphics 6
Softwares 8
Adope photoshop 9
Adope iIIustrator 10
Adope indesign 11
Working areas 12
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GRAPHICS DESIGN
*Graphic designer acts as a visual communicator,
translating ideas into a compelling visual format.
* They interpret information and organize it for
the audience, often working with business goals to
create designs that are not only aesthetically pleas-
ing but also achieve specific commercial or artistic
objectives.
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ELEMENTS OF GRAPHICS
* The elements of graphic design are the fun-
damental building blocks of any visual cre-
ation, including
* line
*shape
*form
*texture
*space
*color and
*typography.
* Designers use these elements and combine
them with principles of design to organize ele-
ments, create balance, guide the eye, and com-
municate a clear message or evoke a desired
mood.
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PRINCIPLE OF GRAPHICS
* A Principal Graphic Designer is a senior
leader who guides design teams, sets overall
design strategy, and serves as a subject matter
expert in graphic design, producing and over-
seeing the creation of visual assets like ads,
branding materials, and digital content. They
mentor junior designers, ensure design consis-
tency, and may also manage projects and collab-
orate with stakeholders to achieve project
objectives and drive business growth.
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TYPES OF GRAPHICS
**Types of graphic design include
*Visual Identity for brands,
*Marketing & Advertising for campaigns,
*User Interface (UI) for digital products,
*Publication for print media like books and mag-
azines
*Packaging for products,
*Motion Graphics for animated content, and
*Environmental for physical spaces.
*Other specializations are Art & Illustration, which
focuses on creating custom artwork, and Web Design, a
broad category within UI and digital design
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SOFTWARES
*Top graphic design software includes
the Adobe Creative Cloud Suite (Photo-
shop, Illustrator, InDesign), the begin-
ner-friendly Canva, the budget-friendly
Affinity Suite, and the vector design tools
Inkscape and CorelDRAW.
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ADOPE PHOTOSHOP
*Adobe Photoshop is a professional, industry-stan-
dard software for editing, retouching, and creating
digital images, especially raster graphics. Developed
by Adobe, it allows users to manipulate photographs,
create digital art and illustrations, design graphics,
and perform tasks like resizing, color correction, add-
ing effects, and combining images using a layer-based
system.
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ADOPE ILLUSRATOR
*Adobe Illustrator is the industry-standard
vector graphics software used to create logos,
icons, typography, and complex illustrations
that can be infinitely scaled without losing
quality or sharpness.
*Unlike pixel-based images, which become
blurry when enlarged, vector graphics are made
of mathematical paths, lines, and curves, mak-
ing them ideal for digital and print use across
various sizes.
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ADOPE INDESIGN
*Adobe InDesign is a professional desktop pub-
lishing and page layout application used to create a
wide range of printed and digital content, including
magazines, books, brochures, posters, and eBooks.
Developed by Adobe, it provides precise control over
typography and integrates tightly with other Adobe
software like Photoshop and Illustrator for creating
visually rich, multipage documents.
*InDesign was created to allow users to take ele-
ments produced in both Photoshop and Illustrator
and put them together elegantly in a single location.
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WORKING AREAS
***Graphic design covers diverse work-
ing areas including brand identity, mar-
keting and advertising, user interface
(UI) and user experience (UX) design,
packaging, publication design, motion
graphics, environmental graphics, and art
and illustration. Designers can find em-
ployment in various settings like in-house
corporate departments, advertising and
marketing firms, web and digital agen-
cies, or as independent freelancers.
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THANK YOU!!!
Betelhem Amare
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