Meetings, Incentive Conferences

Meetings, Incentive Conferences

and Events
and Events Management
Management
 MEETINGS, INCENTIVE TRAVEL, CONVENTIONS, EXHIBITIONS AND
EVENTS MANAGEMENT: A PERSPECTIVE

Learning Objectives:
1. Define the domains of MICE/Events
Management
2. Explain the significance of
MICE/Events in the Tourism Industry
3. Identify the development of MICE in
the Philippines
MICE, an acronym for Meetings, Incentive Travel, Conventions
and Exhibitions/Events Management, an increasingly sought-after
and competitive high-yield tourism segment and has resulted in a
growing number of meeting, convention and event venues in Asia.
MICE and Events have the opportunity of being more sustainable
for the destination due to its lesser reliance on mass tourism
appeal and greater number of visitors passing through boarders.
MICE also offer the destination an opportunity to upgrade
infrastructure and facilities.
A major consideration is enhancing destination image perceptions
to attract regional and global travelers and investment
 MICE COMPONENTS
MEETING
Depending on the purpose of the meeting. It can be a
standalone one or form part of the convention or
exhibition programme.
Common to all meetings is a transfer of knowledge,
skills and experience as well as the opportunity for
people to gather for debate and discussion.
Meeting have been taking place since ancient times. The
Latin word “conventiculum” was used to mean ‘a coming
together, an assembly or a place of meeting’.
Meeting is a general term that refers to the gathering of
people to discuss a set agenda or do a particular activity.
It can be called on an ad hoc (as needed) or following a
set pattern such as an annual stockholder’s meeting.
Meetings do not include exhibits.
Category of Meetings:
Symposium
formal meeting, normally scientific in
nature. Presentations are delivered
through panel of experts of individual
invited guest speakers.
Category of Meetings:
Seminars
involves greater delegate participation
and discussion. Generally implies a
smaller meeting where knowledge can be
transferred.
 Category of Meetings:
Workshop
comprises a large degree of small-group
interaction and sharing of knowledge,
skills and experience. The groups may
have facilitator to guide through specific
problems and issues perhaps connected to
a conference theme.
 Category of Meetings:
Forum
this where a moderator and a panel of experts,
perhaps with opposing views, discuss and
debate on a particular problem or issue. The
panel usually comprises about 2 or 4 experts
to allow adequate viewpoints within certain
time constraints. Panel members also
participate in a question-and –answer session.
 Category of Meetings:
Retreat
gathering of a small group of participants,
usually in a remote location. A retreat
is intended as a getaway with no distractions
so that participants can focus on a particular
issue.
 Category of Meetings:
Clinics
offers specific training on a particular issue to
the small group. Workshop – type
educational experience where attendees
learn by doing.
Category of Meetings:
Lecture
informative and
instructional speech
 C O N C L AV E

Gathering of a group with shared or special interests. Traditionally refers to meetings of a

confidential or secret nature with restricted or limited participation. From the Latin for “with key”,
referring to a historical practice of sequestering participants.
 CONGRESS

A congress is the regular gathering of people

who belong to religious, cultural,
professional, or other associative groups. A
congress is often staged to shed light on a
particular subject, question, or issue.
Presentation, contributions, and
discussions pertaining to the subject matter
come only from member of the association.
The length of time between Congresses is
usually established in advanced and can be
annual. A congress often lasts several days.
 CONGRESS

The term ‘Congress’ is often and is

similar to ‘conference’. In USA, the
word ‘congress’ has political meaning
referring to its Government’s legislative
body.
The term for a formal meeting of the
representatives of different nations,
constituent states (political meaning),
independent organizations (such as
trade unions), or groups.
CONVENTION
The term convention, which is used interchangeably with congress, refers to a large national or
international meeting. A convention is usually held to commemorate an event or milestone for
the host organization; thus it is usually held with regular intervals and each staging is given
theme.
Moreover, compared with congress and conferences, conventions have more innovative
programs planned to encourage participants to network and interact (Aron 2011). Thus,
conventions sometimes include an exhibitionrelated to its theme
 ASSEMBLY
A general or formal meeting of an organization attended by representative of its
membership for the purpose of deciding legislative direction, policy matters, the
election of internal committees, approval of balance sheet and so on.
 CONFERENCE
A conference is a scholarly gathering to exchange
views and consequently, to convey a message,
open a debate, or give publicity to some opinions
on specific issues,such as climate change. Most
conferences are for” Study” purposes. It involves
research input and sharing of findings, and
require active contributions from the
attendees. Conferences are aimed at establishing
position papers as a result of the exchange of
views. Compared with congress, a conference is
on a smaller scale, which facilitates easier
exchange of information.
 CONFERENCE
Conference can involve multiple activities and
collaboration efforts. Usually starting with a
plenary session or mass gathering for a
welcome address, the conference can be in
several formats such as workshops, breakout
sessions or seminar. Different dinning
formats can be arranged onsite or offsite.

Social programmes are an important feature

and attraction at conferences as they provide
opportunities for relaxation and informal
networking. These are normally scheduled in
the evenings, or before or after the conference.
EXHIBITION also known EXPOSITION (larger scale)
At w h i c h p ro d u ct s , s e r v i c e s o r p ro m ot i o n a l m ate r i a l s
a re d i s p l aye d to at te n d e e s v i s i t i n g ex h i b i t s o n t h e
s h ow f l o o r. T h e s e fo c u s p r i m a r i l y o n b u s i n e s s to
b u s i n e s s re l at i o n s h i p s . A n ex h i b i t i o n s h owc a s e s
n ew p ro d u ct s , s e r v i c e s , i n fo r m at i o n , o r p ro m ot i o n a l
m ate r i a l s m o u n te d fo r t h e p u r p o s e o f p u b l i c
re l at i o n s , s a l e s , a n d m a r ket i n g .

T h e te r m “ ex h i b i t i o n , fa i r, a n d t r a d e s h ow ” a re
s o m et i m e s u s e d i n te rc h a n ge a b l y, a s we l l a s t h e
te r m s “ ex h i b i t i o n a n d ex p o s i t i o n ” . L a d k i n a n d S p i l l e r
( 20 0 0) , h oweve r, d i f fe re n t i ate d ex p o s i t i o n a s b e i n g
l a rge r i n s c a l e t h a n ex h i b i t i o n a n d o n e t h at
ge n e r a l l y c o n s i st a m o n u m e n t a l p u b l i c d i s p l ay o f
t h e go o d s a n d s e r v i c e s o f a p a r t i c u l a r i n d u st r y.
T h e a b b rev i at i o n “ ex p o ” i s o f te n u s e d fo r t t h i s .
EXHIBITION also known EXPOSITION (larger scale)
Ty p e s :

- Tr a d e s h ow o r t r a d e fa i r i s t a rgete d
s p e c i f i c c l i e n te l e o r m e m b e r s o f a
c o m m o n o r re l ate d
i n d u st r y a n d c o u l d b e c l o s e d to t h e
p u b l i c c o m p l ete l y o r i n i t i a l l y.

- P u b l i c o r C o n s u m e r s h ow i s o p e n
to t h e p u b l i c t h at a re o f fe re d m o st l y
fo r t h e p u r p o s e
o f d i re ct s a l e s o r p ro m ot i o n to e n d
users.
 EXHIBITION also known EXPOSITION (larger scale)
Here are other terminologies related to exhibition

1 . E x h i b i t i o n m a n a ge r - t h e h e a d o rga n i ze r o r p ro m o te r o f a n ex h i b i t i o n . T h e ex h i b i t i o n
m a n a ge r l e a d s t h e ex h i b i t i o n o rga n i ze r s te a m a n d i s re s p o n s i b l e fo r m a n a g i n g t h e ex h i b i t
f i n a n c e, s a l e s o f ex h i b i t s p a c e, a n d o p e rat i o n .

2 . E x h i b i to r - t h e c o m p a ny o r b u s i n e s s p e r s o n w h o re nt s t h e b o o t h s p a c e f ro m t h e
ex h i b i t i o n m a n a ge r to s h owc a s e t h e ex h i b i to r ’s p ro d u c t s a n d fo r o t h e r p u r p o s e s.

3. B o o t h c o nt ra c to r - s u b d i v i d e a h u ge e m p t y ex h i b i t s p a c e i nto s m a l l e r s p a c e s w h i c h t h e
ex h i b i to r s a re go i n g to re nt ; t h e c o nt ra c to r a l s o p rov i d e s te m p o ra r y fa c i l i t i e s to
ex h i b i to r s s u c h a s t h e s h e l l o r wa l l i n g fo r t h e b o o t h , c a r p e t , t a b l e, c h a i r s, s i g n a ge,
l i g ht i n g , a n d p owe r s o u rc e - fo r f re e. E x h i b i t s p a c e s, w h e t h e r raw o r s h e l l s c h e m e, a re
re nte d o n a p e r- s q u a re - m e te r o r p e r- s q u a re - fo o t b a s i s. T h e u s u a l m i n i m u m s i ze i s 2 x 2 m
fo r l o c a l ex h i b i t i o n a n d 3 x 3 m fo r i nte r n at i o n a l ex h i b i t i o n s. S t a n d a rd h e i g ht i s 8 m e te r s.
 EXHIBITION also known EXPOSITION (larger scale)
Here are other terminologies related to exhibition

4. R aw E x h i b i t i o n S p a c e - a “ raw s p a c e ” o r f l o o r w i t h ro u g h m a r k i n g s j u s t to i n d i c ate
t h e b o u n d a r i e s a n d s i ze o f yo u r re nte d s p a c e i n t h e ex h i b i t i o n h a l l . A n ex h i b i to r m ay
d e s i g n t h e raw s p a c e i n a ny way a s l o n g a s o ve n u e h o u s e r u l e s i s v i o l ate d .
5. S h e l l E x h i b i t i o n S p a c e - a n ex h i b i t i o n s p a c e w i t h a w h i te e n c l o s u re c a l l e d “ s h e l l .” t h e
s h e l l f i ve s b o o t h s a u n i fo r m l o o k a n d s o m e h ow, m a ke s t h e a m b i a n c e c o m m o n i n a l l t ra d e
s h ow s. T h e s i g n b o a rd o n to p o f t h e m o s t v i s i b l e s i d e /s o r t h e b o o t h i s c a l l e d t h e fa s c i a
b o a rd . T h e fa s c i a b o a rd i n d i c ate s t h e n a m e o f t h e ex h i b i to r o r t h e p u r p o s e o f a s e r v i c e
desk.
6. E x h i b i to r M a n u a l - a b o o k o f i n s t r u c t i o n s a n d i nfo r m at i o n fo r ex h i b i to r s rega rd i n g t h e
ex h i b i t ve n u e a n d s e r v i c e s o f fe re d by t h e o f f i c i a l b o o t h c o nt ra c to r. E xa m p l e s o f
i nfo r m at i o n fo u n d i n t h e ex h i b i to r m a n u a l a re l i m i t s i n e l e c t r i c a l l o a d , s c h e d u l e s o f t h e
m ove i n o r “ i n g re s s ” a n d m ove o u t o r “eg re s s ”, f re i g ht fo r wa rd i n g , ve n u e h o u s e r u l e s, a n d
t h e l i ke
 INCENTIVE
I n c e nt i ve i s a to o l to e n c o u ra ge e m p l oye e s
to i n c re a s e s a l e s o r p rov i d e s o l u t i o n s.
I n c e nt i ve t rave l t h e re fo re m e a n s u s i n g
t rave l a s a re wa rd fo r a c c o m p l i s h m e nt s s u c h
a s re a c h i n g a s a l e s q u o t a , w i n n i n g a
c o m p e t i t i o n , a n d t h e l i ke.

I N C E N T I V E T R AV E L - T h i s i s a t rave l re wa rd p rog ra m . I t c a n b e s p o n s o re d by a
c o m p a ny e i t h e r f u l l y o r p a r t i a l l y a s a m o t i vat i o n a l to o l to re c og n i ze l e a d i n g
c o m p a ny p ro d u c e r s a n d a c h i e ve r s. T h e t rave l p rog ra m m e s h o u l d n o t b e a n ‘o f f-
t h e - s h e l f ’ o r a n e ve r yd ay to u r p a c k a ge. C o m p a n i e s s p e c i a l i z i n g i n t h i s a re o f te n
c a l l e d i n c e nt i ve t rave l h o u s e s.
FA I R - c o i n c i d e i n a p u b l i c c e l e b rat i o n , c o m m e rc i a l o r
c i v i c a c t i v i t i e s, fa i r i s d e f i n e d a s o c c a s i o n a l m e e t i n g o f
b u ye r s a n d s e l l e r s s p e c i f i c a l l y to t ra d e.
PA R A D E - a m ov i n g p a ge a nt including f l o at s, b a n d s,
i n d i v i d u a l e nte r t a i n e r s a n d
d i g n i t a r i e s.