Brandwagon Yearly Events Calendar 2026 -
Detailed Plan
Executive Summary
As SCC, I'm proposing 12 flagship events spread across Jan-Dec
2026 that build on Brandwagon's DNA (case competitions, brand strategy,
consumer insights, digital marketing) while keeping the club buzzing every
month. Each event is strategically timed around academic calendar, festive
seasons, and industry trends.
Key Philosophy: Mix competitive energy (4 case comps), skill-building (4
workshops), and fun engagement (4 social/creative events). This keeps
members challenged, learning, AND having fun.
JANUARY - KICK-OFF & REFLECTIONS
Event 1: "Brand Retrospective 2025" (Jan 15-17)
Format: 2-day internal workshop + open campus session
Description:
Reflect on top brand wins/failures from 2025 (Netflix password sharing
pivot, OnlyFans rebrand, Zomato's new campaign shifts)
Teams analyze what worked: messaging, visuals, targeting, execution
Open to all, hosted at Finance Lab (110-pax capacity)
Winners get Brandwagon member priority for 2026 events
Why January?
Timing aligns with New Year energy + students back on campus post-
holidays. Gets buzz flowing early, builds anticipation for year ahead.
Deliverables:
Case studies document (internal wiki)
Top 5 brands featured in January MarkMantra edition
Member registration for 2026 clubs/sub-groups
Budget: ₹8,000 (snacks, printing, certificates)
FEBRUARY - FOUNDATION & LEARNING
Event 2: "Marketing 101: From Theory to TikTok" (Feb 10-
14)
Format: 5-day workshop series (lunch talks + hands-on sessions)
Description:
Day 1: Consumer Psychology 101 (behavioral econ lens—why we buy)
Day 2: Digital Basics (SEO, paid ads, organic reach metrics)
Day 3: Brand Storytelling Workshop (Canva + video creation)
Day 4: Live Case: Analyzing a failed campaign rebrand
Day 5: Showcase - teams pitch their own "personal brand" reposition
Speakers/Collaborators:
Day 1: Faculty from Consumer Behavior course
Days 2-3: Digital marketing freelancer OR alumni from Ogilvy/WPP
Day 4: Me (using recent examples like Twitter/X rebrand)
Day 5: Judged by Capital club for cross-pollination
Why February?
Post-January momentum, good attendance (pre-midsem stress), attracts new
members who missed Jan event. Foundation skills for bigger competitions
later.
Expected Turnout: 80-100 per session, 40-50 committed to showcase
Deliverables:
LinkedIn post series (5 posts, 1 per day—reach: 3k+)
Showcase winner spotlight (featured in MarkMantra Feb edition)
Resource deck shared on club Drive (for future reference)
Budget: ₹15,000 (speaker honorarium ₹8k, snacks ₹5k, materials ₹2k)
MARCH - FLAGSHIP COMPETITION
Event 3: "BrandQuest 2026 – National Case Competition"
(Mar 10-31)
(Detailed earlier in my SCC proposal)
Format: 3-round national hybrid competition
Description:
Case: Indian tea exporter rebranding amid tariffs + eco-shift
Teams: 3-5 members, 100+ teams (IIFT + 50+ B-schools)
Rounds: Online qualifier (5-page deck) → Live pitch (auditorium) →
Prototype defense (Vivaan integration)
Prizes: ₹50k/20k/10k + internship scouts
Theme: "Sustainable Brands in Global Trade"
Why March?
Peak energy post-midsems, ties to Vivaan festival timing, aligns with spring
season (fresh starts—sustainability angle resonates).
Expected Reach: 500 participants, 10k social impressions, 2+ sponsor
confirmations
Budget: ₹1,50,000 (sponsor-funded 70%)
Post-Event:
MarkMantra special feature (Mar-Apr issue)
Winner case study published on LinkedIn
Feedback loop for next iteration (BrandQuest 2027)
APRIL - CREATIVE & FUN
Event 4: "Ad-Mad Intra Competition" (Apr 18-20)
Format: Creative ad recreation competition + performance night
Description:
Challenge: Teams get a famous brand ad (Amul, IKEA, Apple classic)
+ must recreate it in 5 minutes using campus props
Round 1: Submissions video (homemade recreations with budget
₹500-1000 max)
Round 2: Live performances (Apr 19, auditorium, 6 PM)
Judging: Creativity (40%), Humor (30%), Brand relevance (20%),
Execution (10%)
Prizes: Winner gets ₹5k + trophy + feature on Brandwagon socials
Why April?
Post-BrandQuest energy dip → fun event keeps engagement alive. Light,
energetic, breaks up exam stress. Great for content (user-generated videos
= organic reach).
Expected Turnout: 30-40 teams register, 20-25 perform live (60+
audience)
Deliverables:
YouTube compilation of top 10 recreations (target: 2k views)
Winning video featured across socials (IG, LinkedIn)
Internal club document: "Lessons in brand creativity"
Budget: ₹10,000 (snacks, prizes, trophy, video editing)
MAY - SUMMER BREAK PIVOT
Event 5: "Garage Sale + Brand Audit" (May 10-12)
Format: Weekend stall-based fundraiser + educational angle
Description:
Physical Event: Collect eco/sustainable products from members +
local vendors (upcycled fashion, organic cosmetics, handmade crafts)
Sales Angle: Teams run mini stalls, practice sales pitch (tie to
BDM/sales internships)
Educational Angle: Participants audit each stall's "brand
positioning"—Is messaging clear? Who's target customer? Why would
someone buy?
Proceeds: 70% to club coffers (fund rest of year events), 30% to
chosen NGO
Location: Campus courtyard (morning) + evening hangout vibes
Why May?
Timing before summer break—interns leave, some go home. This event
keeps campus engaged, raises club funds sustainably, AND teaches practical
sales/marketing.
Expected Funds Raised: ₹25,000-30,000 (for club activities)
Attendance: 150-200 campus members + friends
Deliverables:
NGO partnership announcement (LinkedIn post—boost club's social
image)
Internal financials document
Vendor feedback survey (for next year iteration)
Budget: ₹5,000 (setup, signage, logistics—mostly self-funded via sales)
JUNE-JULY - SUMMER INTERNSHIP PIVOT
Event 6: "Marketing Internship Prep Bootcamp" (Jun 15-Jul
10, Hybrid)
Format: 4-week online + 1 in-person day
Description:
Target: Members seeking internships in marketing, BDM, brand
management
Content:
Week 1: Resume optimization for marketing roles (ATS keywords,
portfolio projects)
Week 2: Case interview prep (structure + practice with alumni
mentors)
Week 3: Brand strategy mock interviews (typical questions from
KPMG, EY, Diageo)
Week 4: Live pitch practice (your product/idea in 2 mins)
Guest Speakers: Alumni interning at Novartis, HSBC, KPMG Marketing
Final Day (Jul 8): Bootcamp Finale at campus—live interviews, peer
feedback
Why June-July?
Internship season. Perfect timing for those applying to summer/fall
internships. Builds club credibility as career accelerator.
Expected Participants: 40-50 (committed group, serious learners)
Deliverables:
Bootcamp certificate (increases resume value)
LinkedIn recommendation letters (from me as SCC, for participants)
Success stories doc (track placements post-bootcamp)
Budget: ₹8,000 (speaker honorariums ₹4k, Zoom premium ₹2k, certificates
₹2k)
AUGUST - ENGAGEMENT PULSE CHECK
Event 7: "Summer Brand Analysis Challenge" (Aug 1-31,
Online)
Format: Monthly mini-competition (low-pressure, fun)
Description:
Challenge: Pick ANY brand in the news (Netflix price hike, Starbucks
labor controversy, Elon's X rebrand)
Submission: 2-page analysis (What went wrong? How'd they handle
it? What should they do next?)
Format: Individual OR pair submissions
Judging: Faculty + me (based on insights, not perfection)
Prize: Winner featured in MarkMantra September + shout-out on
socials
Why August?
Summer month = lower energy. This online, low-barrier event keeps
members engaged without requiring campus presence. Great for
asynchronous participation (people internship-ing from other cities).
Expected Submissions: 15-20 (realistic for summer)
Deliverables:
August MarkMantra feature (winner + runner-up analysis)
Compilation of all submissions (shared internally for learning)
Budget: ₹2,000 (certificate, small prize)
SEPTEMBER - SEASON RESTART
Event 8: "ProdWar 2026 – Product Management Case
Competition" (Sep 8-25)
Format: 2-week intra-college competition
Description:
Collaboration: Co-hosted with PM Schoolx (if available) or
independent
Case: Design GTM strategy for a new FMCG product launch (e.g., a
sustainable packaging startup entering India)
Teams: 3-4 members, 20-30 teams expected
Rounds:
R1: Written case (5 pages—market analysis, positioning, launch
plan)
R2: Pitch (8 min + 4 min Q&A)
R3: N/A (top 3 pitched in R2)
Judging: Product managers + brand strategists (guest judges)
Prizes: ₹8k/5k/3k + internship introductions
Why September?
Post-summer energy boost, academics ramping up, great for building
PM/strategy foundations. Feeds into campus-wide Vivaan prep.
Expected Turnout: 25-30 teams, 80-100 audience
Deliverables:
Winner case study (published on LinkedIn—reach: 2k+)
MarkMantra Sept feature
PM career insights post (from guest judges)
Budget: ₹12,000 (prizes ₹8k, snacks ₹3k, judges honorarium ₹1k)
OCTOBER - MAGAZINE & MILESTONE
Event 9: "MarkMantra Q3 Launch + Brand Quiz Night"
(Oct 5-10)
Format: Magazine launch + quiz competition
Description:
Magazine Launch (Oct 5):
Quarterly publication featuring winning cases, interviews,
industry trends
Pr