A REPORT SUBMITTED IN PARTIAL FULFILMENT OF THE REQUIREMENT FOR THE

AWARD OF THE DEGREE OF BACHELOR OF ARTS IN COMMUNICATION AND

MEDIA TECHNOLOGY (ELECTRONIC MEDIA)
MASENO UNIVERSITY
SCHOOL OF ARTS AND SOCIAL SCIENCES
DEPARTMENT OF COMMUNICATION AND MEDIA TECHNOLOGY

INDUSTRIAL ATTACHMENT REPORT

AT
DALA FM
(NEWS & PRODUCTION DEPARTMENT)

NAME: Diana Becky Auma

REGISTRATION NUMBER: ACM/00221/022
UNIT CODE: AMT 418
UNIT NAME: Industrial Attachment
PERIOD OF ATTACHMENT: 5th May 2025 – 5th August 2025
SUPERVISOR (ATTACHMENT): Collins Oguna
UNIVERSITY SUPERVISOR: Dr. George Ojuondo
DATE SUBMITTED:

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DECLARATION
I, Diana Becky Auma declare that this Industrial Attachment Report is my original work and has
not been presented for any award in any other institution of learning. The report is based on my
personal experience during the attachment period at Dala FM in the News and Production
Department.

Signature: _______
Date: _______

SUPERVISOR’S DECLARATION
This is to certify that the attachment report by Diana Becky Auma was undertaken under my
supervision and has been presented for assessment with my approval.

Name: _______
Signature: _______
Date: _______

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ACKNOWLEDGEMENT

I wish to sincerely thank the Almighty God for granting me good health, guidance, and strength
during my attachment period at Dala [Link] heartfelt gratitude goes to Maseno University for
providing the opportunity to undertake this industrial attachment. Special thanks to the
management and staff of Dala FM, particularly the News and Production Department, for
welcoming me, offering mentorship, and giving me the opportunity to put into practice the
knowledge I have gained at Maseno University. Special appreciation goes to my attachment
supervisor Mr. Collins Oguna for the guidance, patience, and constructive feedback provided
throughout the training period. I am equally thankful to my colleagues at the station for the
teamwork, support, and encouragement that made my work easier. Finally, I would like to thank
my lecturers at Maseno University, particularly the Department of Communication and Media
Technology, for their support and preparation before the attachment and also my family and
friends for their moral and emotional support during my industrial attachment.

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DEDICATION
I dedicate this industrial attachment report to my beloved family for their unwavering support,
encouragement, and belief in my dreams. Your prayers, guidance, and sacrifices have been the
foundation of my academic journey and professional growth. I also dedicate this work to my
mentors and lecturers at Maseno University, whose dedication to nurturing my skills and
knowledge has shaped me into the person I am today. Finally, to all aspiring media practitioners,
may this report inspire you to embrace learning opportunities, remain committed to your passion,
and always strive for excellence in your chosen career path.

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ABSTRACT
This report presents a detailed account of my industrial attachment at Dala FM, a community
radio station based in Kisumu County from 5th May to 5th August 2025 in the News and
Production Department. The attachment provided me with an opportunity to apply theoretical
knowledge gained at Maseno University to real-life professional media work. The report covers
the background information of the station, objectives of the attachment, duties and
responsibilities undertaken, methods and tools used, challenges faced, skills acquired, and
personal achievements during the period. Key activities included news gathering, translation and
field reporting, scripting, editing, voicing, producing feature stories, and preparing news briefs.
A notable highlight was the production of a SabaSaba feature story that aired on the station,
which allowed me to demonstrate my editing and voice-over skills. The experience enhanced my
professional competence, expanded my understanding of media operations, and prepared me for
future career growth in journalism and production.

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Table of Contents

Contents
DECLARATION..............................................................................................................................................2
ACKNOWLEDGEMENT.................................................................................................................................3
DEDICATION................................................................................................................................................4
ABSTRACT....................................................................................................................................................5
Chapter One: Background Information.......................................................................................................7
1.0 Introduction with Objective of Industrial Attachment...........................................................................7
1.1 Organizational Background Profile........................................................................................................8
1.2 Organizational Organogram..................................................................................................................9
1.3 Key roles and responsibilities of each position and department based on the organogram drawn
above:........................................................................................................................................................10
1.4 The functions and duties of Dala FM are based on the following key critical fundamentals:..............11
1.5 The vision mission and core value of the organization........................................................................12
Chapter two: Interns Duties and Responsibility.....................................................................................14
2.0 Inters Duties and Responsibilities....................................................................................................14
2.1 Innovations and creativity of intern.................................................................................................16
2.2 Knowledge gained...........................................................................................................................17
2.3 Skills Acquired..................................................................................................................................18
2.4 Challenges Faced During My Attachment Period.............................................................................20
2.5 Below is how I overcame the challenges faced during my attachment:..........................................21
Chapter Three: Recommendations....................................................................................................23
3.0 Recommendation........................................................................................................................23
Chapter Four: Coclusion

4.0 Conclusion…………………………………………………………………………………………………………………………24

Chapter Five: Appendices

5.0 Appendices…………………………………………………………………………………………………………………….…25

List of Tables

Table 1: Organizational Organogram..............................................................................................9

Table 2: My roles in each audio....................................................................................................25

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Chapter One: Background Information
The industrial attachment is a core component of Bachelor of Arts in Communication and Media
Technology at Maseno University, designed to equip students with practical skills in their chosen
field. In the context of the media industry, radio broadcasting plays a vital role in informing and
engaging communities, particularly in regions where access to other media forms may be
limited. Community radio stations like Dala FM serve as essential platforms for delivering local
news, promoting cultural values, and addressing societal issues. This attachment at Dala FM
provided an opportunity to immerse myself in the dynamic environment of radio journalism and
production, gaining hands-on experience in a real-world setting. The attachment was undertaken
to bridge the gap between theoretical knowledge acquired in the classroom and the practical
demands of the media industry, fostering professional growth and career readiness

1.0 Introduction with Objective of Industrial Attachment

Industrial attachment is a mandatory experiential learning program that bridges the gap between
classroom instruction and the professional workplace environment. It provides students with an
opportunity to integrate the theoretical concepts learned during their academic studies with
practical, hands-on application in real-life scenarios. For students in the field of Communication
and Media Technology, industrial attachment is particularly critical because it exposes them to
the dynamic and fast-paced nature of media operations, enabling them to sharpen their technical
skills, creativity, and adaptability.
The industrial attachment at Dala FM was designed to immerse me in various aspects of radio
broadcasting, including news production, program hosting, content creation, and technical
operations. This experience allowed me to observe, participate, and contribute to the day-to-day
functions of a professional media house while working alongside experienced journalists,
presenters, and production staff.
Through this attachment, I was able to learn how news is sourced, processed, and delivered to
audiences in a timely and accurate manner. I also gained first-hand experience in the use of
professional audio editing software, operating studio equipment, producing adverts and promos,
and adhering to broadcasting ethics and regulatory requirements.

The objectives of this industrial attachment included:

 Practical Skill Development: To acquire hands-on experience in news gathering,
scriptwriting, audio production, and live presentation.
 Application of Academic Knowledge: To apply theoretical concepts learned in class to
real-life broadcasting and production environments.
 Professional Exposure: To understand the operational structure, workflows, and
challenges of a functional radio station.
 Creativity and Innovation: To explore creative approaches in content development,
promo production, and audience engagement.

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  Teamwork and Communication – To enhance interpersonal skills by working
collaboratively with professionals from diverse backgrounds.
 Career Preparation: To gain insights and build networks that will guide my professional
growth and readiness for the media industry.
In essence, this attachment served as both a learning platform and a testing ground for my skills,
preparing me for a successful career in the media sector while giving me a deeper appreciation of
the role community radio plays in informing, educating, and entertaining its audience.

1.1 Organizational Background Profile

Dala FM 98.8, which broadcasts in Luo, is a well-known community-oriented radio station based
in Kisumu, Kenya. Operating 24/7, its coverage spans Luo Nyanza, the South Rift, and parts of
the Western regions. The station serves as a meaningful platform that informs, entertains, and
reflects the cultural identity of the Luo-speaking community. Its motto, "Kar Chuny Oganda
“A Place That Feels like Home”, captures its goal of being deeply rooted in and resonant with its
local audience.
Dala FM’s programming includes a dynamic mix approximately 60% music and 40% talk. It
features traditional Luo music genres like benga, ohangla, gospel, rhumba, and lingala, along
with local news, talk shows, children’s programs, sports, science, lifestyle segments, and weather
updates. This content diversification ensures that the station caters to both entertainment and
informational needs, maintaining its role as a trusted companion to listeners.
Dala FM operates as a community radio station, rooted in local engagement and social
development, rather than profit-oriented motives. This aligns it with principles shared by the
Association of Kenya Community Media Operators (AKCMO), which advocates for community
media as a tool for grassroots expression, social change, and inclusive communication principles
often underrepresented in mainstream media.
As a community radio station, Dala FM plays an important role in Kisumu and surrounding areas
by giving voice to local narratives, reinforcing linguistic and cultural identity, and providing
accessible information to its listeners. Its focus on Luo-language content establishes it as a
valuable medium for cultural preservation while fostering inclusivity and trust. These facets
make Dala FM an ideal site for practical learning in media production, journalism, and audience
engagement.

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1.2 Organizational Organogram

DIRECTOR

STATION MANAGER

ADMIN

ACCOUNTS PROGRAM MANAGER MARKETING

NEWS PRODUCTION PRESENTERS

Table 1: Organizational Organogram

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1.3 Key roles and responsibilities of each position and department based on the
organogram drawn above:

i. Director
 Provides overall leadership and strategic direction for the station.
 Makes final decisions on major projects, policies, and financial matters.
 Oversees long-term growth and sustainability plans.
 Represents the station at high-level meetings, partnerships, and public events.

ii. Station Manager

 Manages daily operations of the station.
 Coordinates between different departments to ensure smooth workflow.
 Implements policies and strategies approved by the Director.
 Monitors performance and ensures content meets broadcasting standards.

iii. Admin (Administration Department)

 Handles day-to-day administrative tasks.
 Manages official documentation, correspondence, and filing.
 Coordinates staff schedules and office logistics.
 Supports internal communication and ensures compliance with station policies.

iv. Accounts Department

 Prepares and manages the station’s budget.
 Handles financial transactions, payroll, and invoices.
 Keeps accurate financial records for auditing purposes.
 Monitors expenditure to ensure cost efficiency.

v. Marketing Department
 Promotes the station’s brand, programs, and events.
 Develops advertising strategies and secures sponsorships.
 Manages social media platforms and audience engagement.
 Builds partnerships with businesses, organizations, and the community.

vi. Program Manager

 Plans, organizes, and supervises all radio programs.
 Ensures program quality, variety, and audience relevance.
 Coordinates between production, presenters, and news teams.

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  Develops new program ideas and schedules broadcasts.

vii. News Department

 Gathers, writes, and edits news stories.
 Covers local, national, and international events.
 Ensures accuracy, fairness, and timeliness in news reporting.
 Produces bulletins and special reports for broadcast.

viii. Production Department

 Records, edits, and mixes audio content.
 Maintains broadcasting equipment and studios.
 Adds sound effects, jingles, and music for programs.
 Works with presenters to produce high-quality shows.

ix. Presenters Department

 Hosts radio shows and interacts with listeners.
 Reads scripts, interviews guests, and moderates discussions.
 Represents the station on-air with a professional image.
 Engages the audience to build loyalty and ratings.

The organizational structure of the station is designed to ensure smooth coordination, efficiency,
and professionalism in its operations. Each department plays a critical role in fulfilling the
station’s mission from the Director’s strategic leadership to the Station Manager’s operational
oversight, and from the creative work of presenters and producers to the accuracy-driven efforts
of the news team. Supporting units such as marketing, accounts, and administration, ensure the
station remains financially stable, well-promoted, and efficiently managed. Together, these
departments work in synergy to deliver quality content, engage audiences, and uphold the
station’s brand and values.

1.4 The functions and duties of Dala FM are based on the following key critical
fundamentals:

 Information Dissemination: Providing timely, accurate, and reliable information to the

public on matters of social, economic, political, and cultural importance
 Education: Using radio as a tool to educate listeners on health, agriculture, governance,
environmental conservation, and other development issues.

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  Entertainment: Offering quality entertainment through music, drama, talk shows, and
interactive programs that cater to diverse audiences.

 Community Engagement: Acting as a bridge between the community and stakeholders by

promoting dialogue, civic participation, and social cohesion.

 Cultural Preservation: Promoting and preserving local culture, language, and traditions
through targeted programming and features.

 Public Awareness Campaigns: Partnering with organizations, government agencies, and

NGOs to create awareness on key issues affecting society.

 Advertising and Promotion: Providing a platform for businesses, organizations, and

individuals to advertise products, services, and events.

 News Reporting: Covering local, national, and international news with accuracy,
impartiality, and professionalism.

 Talent Development: Nurturing media professionals, presenters, and journalists by

offering training, mentorship, and practical broadcasting experience.

1.5 The vision mission and core value of the organization

Vision
Dala FM aspires to be an excellent mouthpiece of the citizenry for expression of their views and
protection of their values.
Mission
Dala FM’s mission is: “To be an independent radio station that promotes national unity, gives
voice to the voiceless through informative, educative, and entertainment programmes in an
objective, diligent, and fearless manner, while raising the standards of broadcast journalism in
our areas of coverage.”

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Implicit Core Values
Independence: Reflecting the principle to operate free from undue influence.
Voice for the Voiceless: Prioritizing marginalized or underrepresented groups.
Unity & Community: Emphasizing national harmony and shared social cohesion.
Informative & Educational Excellence: Committing to clarity, accuracy, and relevance in
programming.
Fearless Journalism: Upholding courage and diligence in reporting.
High Broadcast Standards: Striving for professionalism and leadership in radio journalism.

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Chapter two: Interns Duties and Responsibility
2.0 Inters Duties and Responsibilities
During my industrial attachment at Dala FM’s News and Production Department, I was assigned
a range of responsibilities that provided hands-on experience in radio journalism and production.
As an intern, I worked under the supervision of Mr. Collins Oguna, the News editor and
Production Manager, and collaborated with reporters, editors, and studio technicians to support
the station’s daily operations. My key duties and responsibilities included:
1. News Gathering and Field Reporting
Conducted fieldwork to source credible news stories related to current events in the country.
Interviewed local residents, opinion leaders, and subject-matter experts to obtain first-hand
accounts and perspectives.
Attended press conferences, community events, and public forums to collect relevant
information for broadcast.
Prepared factual, concise, and audience-appropriate news scripts for radio presentation.

2. News Presentation and Briefing

Wrote and presented news briefs at scheduled time slots, including 11:00 AM, 12:00 Noon, 2:00
PM, and 3:00 PM.
Delivered breaking news updates in a clear and professional on-air tone.
Ensured accuracy and timeliness of information by cross-verifying facts before broadcasting.

3. Program Hosting and Co-Hosting

Hosted “The In-Between” show, which focused on addressing relationship struggles, targeting an
audience aged 20–50 years.
Engaged listeners through live call-ins, social media interactions, and topical discussions.
Maintained smooth program flow by introducing guests, leading conversations, and transitioning
between music and talk segments.

4. Production and Editing

Scripted, voiced, and edited various promos and advertisements, including a promo for Kisumu
Summer Music Festival and an advertisement for Tropicana Pulp Juice.

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Used audio editing software for tasks such as:
 Creating compilations and mix downs
 Performing level balancing and mixing to achieve broadcast-quality sound.
 Applying effects like modulation, chorus, filters and equalizers, echo, and delay where
necessary.
 Cutting inserts and copying audio to new files for easier editing.
Produced a SabaSaba feature that aired live at 1:00 PM to commemorate the historical day in
Kenya’s political history.

5. Creative Scripting and Content Development

Developed scripts for shows, promos, and advertisements, aligning content with audience
preferences and station standards.
Contributed to playlist creation, including the placement of station identity drops at strategic
points during programs.
Worked collaboratively with producers to refine ideas and improve audience appeal.

6. Outside Broadcasting and Event Coverage

Participated in live coverage of events within Kisumu County.
Gathered sound bites, interviews, and background ambience for use in programs and news
stories.
Represented Dala FM in a professional manner while engaging with the public.

7. Administrative and Log-Keeping

Maintained a detailed daily log of activities for university reporting requirements.
Assisted in scheduling programs and updating playlists.
Supported senior producers and presenters with research and pre-broadcast preparations.

8. Graphic Designing
Assisted in graphic design for the “Jiwruok Show”, by creating promotional posters and visual
content to support the program’s identity and audience engagement.

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2.1 Innovations and creativity of intern
During my industrial attachment at Dala FM, I actively applied creativity and innovation to
improve content quality, enhance listener engagement, and streamline some of the station’s
operations. My role demanded not only the execution of assigned tasks but also the ability to
think critically and develop fresh approaches to broadcasting.

1. Creative Program Content Development

While hosting “The In-Between” show, I took initiative to design discussion topics that were
both relatable and thought-provoking, targeting listeners aged 20 to 50 years. I incorporated real-
life scenarios, relationship case studies, and interactive listener polls to make the program more
engaging. This creative approach resulted in increased call-ins and more active listener
participation.

2. Innovative Audio Production Techniques

In my production work, I experimented with audio effects such as modulation, chorus, filters,
equalizers, echo, and delay to improve the richness and clarity of sound in promos and
advertisements. I also suggested new ways of arranging station identity drops within playlists for
maximum brand recall without interrupting the listener’s flow.

3. Customized Promo and Advertisement Scripting

I wrote and voiced unique promos such as the Kisumu Summer Music Festival and Tropicana
Pulp Juice adverts, ensuring that the scripts matched both the station’s tone and the target
audience’s preferences. The blend of humor, persuasive language, and catchy phrases made these
promos stand out on air.

4. Playlist Structuring for Better Flow

I took part in creating balanced music playlists, strategically placing slower and faster tracks to
maintain audience attention. I also integrated relevant sound effects and short skits between
tracks, making the listening experience more dynamic.

5. On-the-Spot Problem Solving in the Field

While covering events and conducting interviews, I had to adapt quickly to unpredictable
situations such as background noise, unprepared interviewees, or sudden schedule changes. I
developed quick solutions like repositioning microphones, rephrasing questions on the spot, and
recording in quieter nearby locations to ensure quality audio.

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6. Enhancing News Brief Delivery
To make my 11:00 AM, 12:00 Noon, 2:00 PM, and 3:00 PM news briefs more appealing, I
adopted a conversational yet professional tone that kept listeners informed without sounding
monotonous. I also introduced short teaser lines at the start to capture audience attention before
delivering the main news content.
2.2 Knowledge gained
My industrial attachment at Dala FM was an enriching experience that allowed me to gain both
technical skills and professional insights into the broadcasting industry. Throughout the training
period, I interacted with various departments, participated in multiple projects, and handled real-
time broadcasting tasks, which broadened my understanding of electronic media operations.

a) Broadcasting Techniques and Tools

I became proficient in using radio production software such as Adobe Audition for audio editing,
mixing, and mastering. I learned how to cut and save selections, trim inserts, balance audio
levels, and apply effects such as modulation, chorus, equalization, and echo to improve
production quality.

b) News Gathering and Presentation

I acquired practical experience in sourcing news, conducting interviews, and compiling reports. I
also gained the ability to present clear and concise news briefs at scheduled times, ensuring they
met professional broadcasting standards and deadlines.

c) Content Creation and Script Writing

I developed skills in scripting for promos, advertisements, and radio programs. I learned to adapt
my writing style to suit different audiences and to structure scripts in a way that flows naturally
when voiced.

d) Show Hosting and Audience Engagement

Through hosting “The In-Between” show, I learned how to maintain a steady flow of
conversation, handle live listener interactions, and keep the content relevant and entertaining. I
also understood the importance of tone, pacing, and timing in maintaining audience interest.

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 e) Field Reporting Skills

I gained valuable knowledge in fieldwork operations, including preparing interview questions,

managing equipment, and adapting to changing field conditions. This helped me sharpen my
ability to think on my feet and maintain professionalism in unpredictable situations.

f) Playlist Management and Programming

I learned how to structure and schedule playlists to keep the station’s programming smooth and
engaging. This included placing drops and jingles strategically to reinforce the station’s identity
without disrupting the listening experience.

g) Teamwork and Professional Communication

Working alongside experienced presenters, producers, and technical staff improved my
interpersonal skills, time management, and adaptability. I learned how to collaborate effectively
and communicate within a fast-paced media environment.

h) Ethics and Professional Standard

I gained a deeper appreciation for journalistic ethics, including accuracy, impartiality, and
protecting the identity of sources when necessary. This reinforced the importance of credibility
and trust in media.

2.3 Skills Acquired

During my industrial attachment at Dala FM, I acquired a wide range of practical skills that have
enhanced my professional competence in the field of communication and electronic media.
These skills are categorized into technical, interpersonal, and creative abilities.

1. Technical Skills
 Audio Editing and Production: Proficient in using Adobe Audition and other audio
editing tools for cutting, trimming, mixing, balancing sound levels, applying effects, and
mastering audio for broadcast.
 Broadcast Operations: Gained experience in operating studio equipment, handling live
microphones, managing soundboards, and scheduling programming content.

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  Playlist and Program Scheduling: Learned how to compile, arrange, and time playlists
effectively while incorporating drops, promos, and advertisements without interrupting
program flow.
 Recording and Voice Work: Improved skills in voicing scripts for promos, adverts, and
features, ensuring clarity, correct pacing, and audience engagement.
2. Content Creation Skills
 Scriptwriting: Mastered the ability to write clear, engaging, and audience-appropriate
scripts for shows, features, and adverts.
 Show Hosting: Developed confidence in hosting live shows such as “The In-Between”,
engaging listeners, managing on-air discussions, and ensuring smooth content delivery.
 News Reporting: Gained skills in sourcing stories, interviewing sources, verifying facts,
and preparing concise news briefs for timely broadcast.

3. Fieldwork and Interview Skills

 Conducted on-ground interviews with locals, political leaders, and event participants
while adapting to changing field conditions.
 Learned how to operate field recording equipment and ensure good audio quality in
outdoor environments.
 Applied ethical interviewing techniques, including respecting confidentiality and
avoiding biased questioning.

4. Creative and Innovative Skills

 Created unique radio promos, jingles, and feature stories using original ideas and
production effects.
 Developed strategies to maintain audience attention and brand identity through well-
placed station IDs and thematic content.

5. Interpersonal and Professional Skills

 Teamwork: Learned to collaborate effectively with presenters, producers, and technical
staff in a busy broadcasting environment.
 Time Management: Developed the ability to meet strict deadlines, especially in preparing
news briefs for scheduled bulletins.
 Communication: Enhanced verbal and written communication skills, essential for both
on-air and off-air interactions.

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6. Ethical and Professional Awareness
 Applied professional broadcasting ethics, ensuring accuracy, impartiality, and credibility
in all content.
 Learned the importance of protecting sources and maintaining editorial independence.

2.4 Challenges Faced During My Attachment Period

During my industrial attachment at Dala FM, I encountered several challenges that tested my
adaptability, problem-solving skills, and professional resilience. While these challenges were at
times frustrating they contributed significantly to my growth as a potential practitioner.
 Technical Equipment Limitations
The station occasionally experienced shortages of functional field recorders, studio microphones,
or editing workstations, especially during peak hours.
This often meant sharing equipment with other interns or waiting for availability, which
sometimes delayed task completion.

 Tight Deadlines
The fast-paced nature of the newsroom required quick script writing, editing, and voicing
sometimes within a matter of minutes before airtime.
This pressure was particularly intense during breaking news coverage, where every second
mattered.

 Limited Field Access

In some field assignments, gaining access to certain venues or securing interviews was
challenging due to security restrictions or uncooperative respondents.
Some locals were suspicious of media presence and hesitant to provide information, fearing
misrepresentation.

 Balancing Multiple Tasks

I was often assigned multiple tasks simultaneously, such as editing audio while preparing scripts
for a bulletin.
This required advanced multitasking skills that I had to develop progressively during the
attachment.

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  Software Familiarity
Although I had prior knowledge of editing software, mastering advanced Adobe Audition
features for professional radio production required extra practice.
Initial editing tasks took longer to complete until I became more efficient with the tools
 Adaptation to Organizational Workflow
Every radio station has its unique structure and procedures. Adjusting to Dala FM’s specific
editorial style, language preferences, and show format took a few weeks of observation and
guidance.

 Resource Constraints in the Field

There were times when transport arrangements for field coverage were limited, meaning I had to
improvise with available means to meet deadlines.

 Language Barrier with Some Interviewees

While Kiswahili and English are the main broadcast languages, some interviewees were more
comfortable speaking in Dholuo or other local dialects, requiring translation for news scripts.

2.5 Below is how I overcame the challenges faced during my attachment:

Throughout my industrial attachment at Dala FM, I encountered various challenges, but I
approached each with adaptability and a willingness to learn.
 To address the issue of limited technical equipment, I scheduled my editing and recording
sessions during off-peak hours and occasionally used my personal laptop for pre-editing
to ease the workload on shared resources. Working under tight deadlines pushed me to
prepare scripts in advance, utilize quick editing shortcuts in Adobe Audition, and
maintain a flexible workflow.
 In situations where field access was restricted, I carried official press identification at all
times, introduced myself politely, and assured respondents of the purpose and
confidentiality of interviews. Balancing multiple assignments required effective time
management, breaking tasks into smaller steps, and collaborating with colleagues during
busy news hours.
 I also invested extra time after work to improve my technical skills through tutorials and
hands-on practice, mastering effects, equalization, and compression techniques to meet
station standards. To adapt to the station’s workflow, I closely observed senior staff,
aligned my output with their expectations, and sought regular feedback from supervisors.
In the field, I learned to work efficiently with minimal resources by using portable
recorders or mobile devices and planning travel routes strategically.

21
 Finally, to overcome language barriers, I improved my conversational Dholuo and sought
assistance from fluent colleagues for accurate translations. These strategies not only
helped me overcome challenges but also strengthened my professional competence and
resilience in a real media environment.

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Chapter Three: Recommendations
3.0 Recommendation
Based on my experience during the industrial attachment at Dala FM, I recommend that the
station provides more adequate equipment such as microphones, recording devices, and editing
suites to allow interns to practice independently and gain hands-on skills without excessive
delays. There should also be a more structured orientation program at the beginning of the
attachment to help interns quickly understand the station’s workflow, policies, and expectations.
In addition, offering more opportunities for fieldwork, such as outside broadcasts and live event
coverage, would enhance exposure to real-time media operations. Assigning each intern a
dedicated mentor and holding regular feedback sessions would help track progress, address
challenges early, and ensure effective learning. The station could also organize internal
workshops on advanced audio editing, scriptwriting, voice projection, and news writing to
strengthen interns’ competencies. Furthermore, collaboration between Maseno University and
Dala FM should be strengthened to ensure that the attachment tasks align closely with the
academic curriculum. Lastly, the station should create an environment that encourages interns to
pitch new ideas for shows, promos, or content packaging, as this would foster innovation,
creativity, and confidence among interns.

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Chapter Four: Conclusion
4.0 Conclusion
The industrial attachment at Dala FM was a valuable and transformative experience that allowed
me to apply the theoretical knowledge gained in class to real-world media production and
broadcasting. Throughout the attachment period, I was able to develop practical skills in audio
editing, scriptwriting, news reading, and show hosting, as well as learn the importance of
teamwork, time management, and adaptability in a fast-paced media environment. Interacting
with experienced media professionals exposed me to industry standards, ethical considerations,
and the need for accuracy and creativity in content production. The attachment also helped me
build confidence in my abilities, improve my communication skills, and understand the
operational structure of a modern radio station. Despite facing challenges such as equipment
limitations and time constraints, I was able to adapt, learn from the experience, and contribute
meaningfully to the station’s activities. Overall, this attachment has reinforced my passion for
electronic media and strengthened my resolve to pursue a career in broadcasting, with a clear
focus on continuous improvement and innovation in the field.

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Chapter Five: Appendices
5.0 Appendices
All supporting documents, samples of work and additional materials such as graphic designs
(Jiwruok show posters), audio files, scripts, feature stories are stored in the accompanying flash
disk provided with report. The table below outlines the contents of the flash disk and my specific
role in each file (Audios)
File Name Description of My role
Nyakach Report Full production, researched ,wrote script ,voiced ,edited audio and
finalized for broadcast
Tropicana Ad Produced and edited full advertisement: scripting formatting, voicing,
sound design, background music selection and final mix
Kisumu Summer Produced and edited full advertisement: scripting formatting, voicing,
festival Promo sound design, background music selection and final mix
SabaSaba Feature Full production, researched ,wrote script ,voiced ,edited audio and
finalized for broadcast
Madaraka Feature Full production, researched ,wrote script ,voiced ,edited audio and
finalized for broadcast
News Briefs Full production, researched ,wrote news script and finalized for
broadcast
Uber Ad Produced and edited full advertisement: scripting formatting, sound
design, background music selection and final mix. Voicing by colleague
Dala Show Promo Edited audio: Created visual effects, transitions and voicing done by
creative team
Playlist Created full playlist: selected tracks arranged order ,edited transitions
and added the station’s drops and finalized for broadcast
Table 2: My roles in each audio

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