Script:
Hello everyone, today we conduct the eco-friendly packaging solution venture.
Our group has Nisuli, Mesha and me Sang.
introduce information:
Now I will introduce some information about our venture. This process will be
established by early 2025 with the goal of that is expansion to Australia market
in the next 3-5 years. And our scale is on the F and B industry with different
types of proiduct. Besides , we still promote the R and D facilities to get the best
for consumers.
Otherwise, with the aim to alternative the plastic packaging by 2030 and
reducing the amount of pollutants from plastic. We try to design our product to
be more affordable with reduce the carbon footprint via using the green input.
About the consumer, to get the believe from customer , we show up the
transparency and then we will spread over the reputation for user via social
media such as Linkedln or Facebook, or via document films about damaging
environment with plastic waste. Therefore, we also perform the zero waste
progress that push up the producing standards , and say no with toxic or
chemical due to our responsibilities. However, we are also seeking the
sustainable partnerships with the B2B and B2C model that is good way for
solving the waste management.
About the venture, this is new trend explored recently with the small to media
size and its revenue is just around 3 Billions. But the growth rate is up to 2.5% in
the next 5 years. So business and customer accept to spend more money for
environment solutions
About Market Attractiveness, customer look for sustainable solution to meet
demand and regulatory challenges. So they often find the alternative ways to
traditional ways via raising need and environmental awareness. Hence , that
product get the high return on investment, be sustainable, this product lead to
reducing the environmental impact to be transited to eco-friendly.
About the competitive, this product have a higher price but it also demonstrates
the real value of product brought in high quality. Besides that, it is suggested
that be legal, and contact and network are necessary facts in both supply chain
and selling to customers in order to stimulate expand more in market size.
However, we also realize level of risks to avoid potential issues.
Target Market.
We decide to analyse lifestyle of customer what they do in the free time, and
then plan a demographic model to know what the basic information of customer.
Otherwise, we also promote awareness of differences among brands in same
product, with focus on the particular niche market and pricing strategy. Hence,
we decide to analyse customer psychology with daily habits in shopping or key
words of finding on the internet.
About the Problem, our venture has some issues. First, input cost is still high, so
customer should pay more money when comparing the plastic packaging.
Therefore, our R and D progress is still in the new environment and we also look
for a sustainable supplier. Secondly, we are hardly in inventory problem when
balancing the need and supply, as a result, we are trouble gathering customer
feedback with careful budget calculations.
To solve this problem, we decide to set up a representative video with
introducing the general information of products and its outstanding to existing
brand’s product. Beside that, we perform the competitor analysis with create
customer portfolio which are essential way to allocate the customer segments.
Furthermore, we also operate a crowdfunding campaign to support in poor place
or make a structure of social building. However, choices of our product are less ,
so we expand more type of products relating to main products. Otherwise, we
also evaluate the efficiency of feedback of customer, then we decide that our
project should be invest more or abandon it in order to secure investing flow with
transparency in balance sheet.
To tackle it, we can create a prototype by collecting the customer feedback
through UX and UI models. We also improve the product awareness such as
Posting pages in Facebook and in Instagram or update the particular advantages
via LinkedIn. Moreover, we exploit unique benefits of product comparing the
existing product. To be get more believability, we can create a milestone of
product development progress and what value we want to get in future with
clear plans and mind map of it. Next, we spend money for influencer that having
millions of viewers or paying more money to run the advertisements, especially
hire a truck team to come around city with our logo and our products.