Name : Tejaskumar R
Class : Fsection 4th sem
Sub :Digital marketing [ DM 2]
Question and answers
1. List the Social media platforms are used for B2B, B2C with explanation?
Ans :
1.B2B (Business to Business) :
a) LinkedIn
• Best platform for B2B marketing
• Used for lead generation, hiring, thought leadership, and networking
• Example: Software companies, consultants, manufacturers
b) Twitter (X)
• Used for industry news, brand voice, customer support
• Helps in engaging with decision-makers and influencers
c)
Facebook Used in B2B for communities, ads, and
relationship building Content: Event promotions, company
culture, testimonials Useful for retargeting ads
d)
YouTube Powerful for product demos, tutorials,
webinars Builds trust and explains complex B2B
solutions
Example: SaaS product demos, machinery explanation videos
e) Quora
Used for thought leadership and problem-solving
Helps attract quality leads by answering industry questions
2 : B2C (Business to Consumer) Social Media Platforms
1. Instagram
Best for visual storytelling and influencer marketing
Content: Reels, stories, product photos, lifestyle content
Ideal for fashion, food, beauty, travel brands
2. Facebook
Strong for ads, customer engagement, local businesses
Content: Offers, videos, posts, reviews
Good targeting options for B2C ads
3. YouTube
Used for brand storytelling, reviews, tutorials
Influences purchase decisions strongly
4. TikTok
Excellent for viral marketing and Gen-Z audience
Content: Short entertaining videos, trends, challenges
5. Snapchat
Best for young audience and real-time content
Used for flash offers and behind-the-scenes content
6. WhatsApp Business
Used for direct communication, support, and sales
High open rate and customer trust
2 ) Prepare a business avatar ?
• NAME OF BUSY : TR TRADERS
• Business category : Both B2B AND B2C
•
Business discription : TR tradres is a farm-to-market vegetable company
dedicated to growing, harvesting, and supplying fresh vegetables from our
own fields. Our direct farming approach ensures superior freshness, quality
control, and competitive pricing, serving businesses and households
reliably.
• Business type : both online/offline
• business location : Bangaluru
• business services area : karanataka, tamilnadu, AP, TS, KL AND MH.
• business mail id : tr3924979@[Link]
• website: [Link]
• logo
3. Attach the screen shot of Facebook business page details as follows:
Ans :
a. Profile screen with Logo and cover image
b. Post with hashtags Screen
C ) Content menu (posted , schedule, draft)
d. Planner screen
e .Boost post
f) Insights
G ) ads manager
4. Attach the screen shot of Instagram business
a) business profile screen
b ) post with hashtags
C ) Boost post
5.
Attach the screen shot of Pinterest business account details as
follows:
Ans :
A) Pin creation screen
B ) ad campaign creation screen
6. Attach the screen shot of Linkedin Personal account details as
follows:
a. Pro�ile with complete information
B ) Profile URL
[Link]/in/tejas-kumar444
c) post with hashtags
d ) job search