AD-O-MANIA​

Arshita: Ladies and gentlemen, welcome to the grand spectacle of creativity, charm, and wit! A warm greeting
to our esteemed guests, faculty members, and the incredibly talented participants present here. Today, we
gather to immerse ourselves in the vibrant world of Ad-O-Mania, an event that promises to unleash the power
of imagination and marketing.

Ananya: Ad-O-Mania, ek aisa competition hai where creativity becomes your tool,
The one to win all the rounds will definitely rule
Where innovation is the only way out,
To crack the game is the only aim of every round!

Arshita: Ad-O-Mania, naam to suna hi hoga!

yeh competition sirf advertisements pr based nhi hai but on your creativity, innovation and ideation power too!

Ananya: So true. Mai to abhi so bohot excited hu!

Arshita: (Ruko zara, sabr karo) Before commencing the event, we would like to invite Ms Gurpreet Kaur, Dr
Sirtaj Kaur, and Dr Ishpreet Virdi to declare the event open.

Today, we are honoured to have the presence of Ms Puja Mehrotra ma’am who is a seasoned Hindi
language journalist with over 19 years of experience in mainstream media. We are glad to have ma’am as
one of our esteemed judges.

Ananya: We request Ms Gurpreet Kaur ma'am to felicitate Ms. Puja Mehrotra ma’am

Ananya: We extend our warm welcome to Dr Anjali Siwal who is an assistant professor in Gargi College,
University of Delhi. She was awarded her Phd in Finance from Delhi School of Economics and has
contributed to several research papers in National and International conferences and seminars.
We welcome you ma’am.
We request Dr Sirtaj Kaur ma'am to felicitate Dr. Anjali Siwali ma’am

Arshita: We would also like to extend our heartfelt welcome to our third judge for the day, Dr. Meenakshi
Goenka Ma’am. She is an associate professor working for Mata Sundri College for over 25 years in
marketing and advertising. She is a part of many NGOs related to Hinduism, Indian Culture, Nari Shakti and
other Cooperative Societies. She holds a Specialisation in taxation and also has a Phd in taxation.
We request Dr Ishpreet Virdi ma'am to felicitate Dr. Meenakshi Goenka ma’am

Ananya: Without any further ado, we would like to kick start the festivities by inviting Prof. Harpreet Kaur, our
respected principal ma’am. She has been a true inspiration for all of us. It is only because of her immense
support and consistent efforts, that we were able to execute this event successfully.
We would now request ma’am to kindly share a few words and set the stage for the exciting journey ahead.

(ma’am speaks)
Or

( Without any further ado, we would like to kick start the festivities by extending our heartfelt gratitude to
Prof. Dr Harpreet Kaur. She has been a true inspiration for all of us. It is only because of her immense
support and consistent efforts, that we were able to execute this event successfully. Unfortunately, she
couldn’t join us today but her blessings are always with us)

Shuddhi: Baatein to bohot hogyi, ab koi yeh batao ki aaj hone kya wala hai?

Prachi: So basically, aaj hum yha kuch fun games khelenge at the end of which jo bhi winner hoga usko
milenge bohot sare…

Shuddhi: arreyy… agar sab abhi reveal krdia to sara surprise element bekar ho jayega!

Prachi- True that…waise Shuddhi tune Snake and ladders khela hai?

Shuddhi - Han obviously…bachpan me khele games ka maza hi kuch aur hota hai jaisa snake and ladders,
ludo, ice and water!

Prachi - Tabhi to Ad-O-Mania is back with games that will take you back to your childhood but with a twist!

Anjali : Basically, Ad-O-Mania comprises various rounds, each designed to showcase the participants' ability
to think outside the box and craft compelling advertisements.
Before we announce the first round we would like to announce some very important rules, please adhere to
the following :
●​ Taking help of any other individual except your team members will result in disqualification.
●​ No team is allowed to use any search engine operation or any electronic gadget.
●​ The decision of the judges would be final.

Shuddhi- So, for further clarification. We’re repeating the rules once again.
please adhere to the following :
●​ Taking help of any other individual except your team members will result in disqualification.
●​ No team is allowed to use any search engine operation or any electronic gadget.
●​ The decision of the judges would be final.

Anjali- Now, let's dive into the first round –

Both- RIDDLE ROLL

RIDDLE ROLL Script:

Anjali- We request the participants to kindly make note of the following instructions-

Shuddhi:
●​ Firstly, the audience will get to choose a number between 1-20.
●​ We have 20 envelopes, each containing either a riddle, a description or a tagline related to a
particular brand.
 ●​ Then, you will pick the envelope numbered the same as the one which the audience chooses.
●​ An aim board will be put up which will have the correct answers.

Anjali :
●​ Then, any one participant from two separate teams will come on the stage.
●​ Once the riddle or description or tagline is announced, both participants will simultaneously aim at the
aim board.
●​ The first out of the two playing participants to throw the ball in the correct aim will proceed to the next
round.
●​ This will continue till we have ___ number of qualifying teams.

(AFTER ROUND 1)

Anjali: Wow, that was an impressive display of quick thinking.

Shuddhi : Anjali, Participants ke sath to bohot baatein krli humne..ab hmari audience ko bhi to entertain krna
banta hai na!!

Anjali: Han bilkul bilkul!

Shuddhi: We are now presenting before you our audience round, Pehchano kaun.

●​ In this round, you will have to identify famous celebrity ambassadors by their description.
●​ Each pin has a picture of a famous celebrity ambassador.
●​ Students will have to hit the pin which they think suits the description approp.
●​ Only 2 chances will be given to hit the pins.

(no. of winners-)

Anjali: That was awesome! I love the enthusiasm! For those who couldn’t get a chance to participate, don’t
worry kyunki “picture abhi baaki hai mere dost”. We will have another audience round in a short while.

Anjali : Introducing you all to our second round, STRATEGIC SAGA!

Shuddhi: Analysing the loopholes is the only task,

The one with strategic moves is the only one to last
Unleash your creativity and put your thinking caps on,
The one to win this will proceed to the final round!

●​ In this round, participants will be given a case study on a hypothetical brand.

●​ The loopholes in these brands will be specified and participants have to come up with strategies and
act them out in order to mend these problems in a humorous way.
●​ Each team will be given only 5 mins for the preparation.

Anjali-
●​ The pitch should not be more than 2 mins.
●​ Only ___ teams will advance to the final round.
●​ The winning criteria is based on the following parameters: feasibility of idea, humorous presentation,
usage of catchy words and phrases
We now want all the teams to come and pick a case study. Remember, you only have 5 mins to prepare.
Shuddhi: In the meantime we would like to invite Lavanya to set the stage on fire with her breathtaking
performance.

Anjali: Thank you Lavanya. That was indeed a great performance.

We now welcome our participants to present their pitches. I would request team 1 to kindly come on the
stage.

(Participants present)

Anjali: Amazing! The creativity in the room is truly electrifying.

Shuddhi: So now we want our audience to make some noise!

Does anyone want to win any more prizes?? Awaaz hi nahi aa rahi yaar- do we need more prizes?
There we go!
So let’s start with our next audience round - MATCH YOUR LUCK!

Anjali-
Here, students will have to match two cards of the same brand logo out of 20 cards kept upside down on the
table.
Students will only have 2 chances to do this.
Winners will get goodies, cash prizes and much more!
So try your luck and participate now!
who all are interested?…make some noise..

(Audience round)

Shuddhi: Anjali Kya aapne Shark tank dekha hai?

Anjali: Aaahh…shark tank? Idk

Shuddhi: Ohh god..you’re missing out on major entertainment!

Anjali: Shark tank bhale hi naa dekha ho par aaj uski ek glimpse to dekh hi lungi..presenting before you, our
next round- Investor’s Arena: Pitch battle

●​ In this round, participants will be given a real time product.

●​ Each team has to come up with a pitch for the product given to them.
●​ Participants can add hypothetical values to their product in order to make them attractive and
sustainable. However these values and elements must be feasible in real life.
●​ For example- If a participant is given a chair as their product, they can pitch their product to the
investors, that is our judges like they own the product and have designed it with better technology.
Such hypothetical scenarios may be created only if they are feasible in real life.

Shuddhi-
 ●​ Each team will be given only 10 minutes to prepare their pitch.
●​ The judges here will act as investors and they will either choose to invest or to refrain from investing
money into the business.
●​ The judges may even cross question the participants based on the technical and feasibility aspects of
their products.
●​ Teams may now come and pick their product ticket from the mystery box.

Let's witness the magic unfold as our participants unveil their creations and their Marketing knowledge.
Till then we would love to call on the stage Ansh and Aryan for a musical performance.

(Filler round)

Wow. That was such an amazing performance. Thank you Ansh and Aryan

We now request the participants to come back and present their pitches.

(Participants showcase their Investor’s Arena: Pitch battle)

Prachi: What an incredible journey it has been! The participants have showcased brilliance in marketing,
creativity, and presentation.
We now invite Diya and Divya to set the stage on fire with their dance performance.

Thank you Diya and Divya for the amazing performance.

We now invite the judges to present the results.

(Judges speak and announce winners)

Ananya: Congratulations to all the winners and participants for making Ad-O-Mania a roaring success!
We'd like to extend our gratitude to our judges Ms. Puja Gehrotra, Dr Anjali Siwal, and Ms Meenakshi
Goenka for their consistent support. Ms Gurpreet Kaur, Dr Sirtaj Kaur, and Dr Ishpreet Virdi ma’am for giving
us their valuable time. Before we wrap up, we would like to extend a formal vote of thanks to all those who
contributed to the event’s success and to all the participants, we look forward to seeing you again
Until next time!