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Midnight Bites is a late-night café open from 6PM to 4AM, offering comfort food and drinks in a safe environment for students, night workers, and gamers. It addresses the lack of food options available at night, providing a cozy place for those who study or work late. The marketing campaign aims to create brand awareness, attract initial customers, and build a loyal community around the café.

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3 views1 page

Aa

Midnight Bites is a late-night café open from 6PM to 4AM, offering comfort food and drinks in a safe environment for students, night workers, and gamers. It addresses the lack of food options available at night, providing a cozy place for those who study or work late. The marketing campaign aims to create brand awareness, attract initial customers, and build a loyal community around the café.

Uploaded by

qcwevasdq
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as ODT, PDF, TXT or read online on Scribd

1.

Introduction to midnight bites


Subtitle: What is Midnight Bites?
Talk about:
- The fact that it’s a late-night café/restaurant
- Open from 6PM to 4AM
- Comfort food + drinks
- Safe place for students, night workers, and gamers
Example idea:
Midnight Bites is a café designed for people who are active at night. Many students
study late or feel hungry after midnight, but most restaurants are closed. Our
restaurant solves this problem by offering food, drinks, and a cozy place to relax
during the night, even if you cant drive to our location, we have delivery to every part
of the city.

2️. Target Audience & Problem


Subtitle: Who is it for and why is it needed?
Talk about:
students
gamers
night workers
people who can’t sleep
problem: no food options at night

Example:
Our target audience is mainly students and young adults. They often study or hang out
late, but they don’t have many places to eat. Midnight Bites gives them a comfortable
and affordable option.

3️. Campaign Goals


Subtitle: Objectives of the Marketing Campaign
Explain what you want to achieve.
Examples:
create brand awareness
attract first customers
build loyalty
become “the favorite night café”
Example:
The goal of our campaign is to make Midnight Bites well known in the city, attract
students during the first month, and build a loyal community that comes back every
week.

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