Chapter 3
Social
Computing
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What is social computing?
• It is the study of
• how technology shapes human social interaction
(and society at large),
• how humans repurpose and shape technology for
social interaction, emergent effects and coevolution
from the combination of the two,
• and the design of new technology that mediates
human social interaction
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Categories of Social Computing Apps
Category of Social Comp. App. Example
Blogging and Micro Blogging Twitter
Social Networking Facebook
Professional Networking LinkedIn
Media Exchange YouTube
Bookmarking and Tagging Delicious
Collaboration Wiki
Knowledge Exchange StackOverflow
Informational Wikipedia
Recommender and Reputation E-bay
Gaming and Virtual Reality Second Life
Physical (local) Device Interaction Microsoft
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Surface
Why Study Social Computing?
Because we take hints from communities and
individuals instead of organizations.
Because social media is about
ease,
speed and
reach. We explore the benefits it can offer.
Because we can collaborate to
solve large problems or
build large systems
Because we can access lots of social data
E.g., data mining of Facebook
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Sociological Components of
Social Computing
People with access to the technology
E.g., computers, cell phones
Focus, task, goal, or purpose
E.g., building software, political protest,
keeping touch with friends, entertainment
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