Chapter 1 - Final
Chapter 1 - Final
________________
In Partial Fulfillment
of the Requirements for the Degree in
Bachelor of Science in Business Administration
Course Professor: Dr. Erika Grace P. Rojas, Rcrim
________________
March 2026
APPROVAL SHEET
KIMBERLY B. FALSARIO
Member
March 2026
ACKNOWLEDGEMENT
We would like to express our deepest gratitude to all those who contributed
First and foremost, our sincere thanks to our research adviser, Clariza
Flores, for their unwavering support, guidance, and valuable insights throughout
Thank you to the panel of examiners for their dedication, diligence, and
To Ms. Erika Grace Rojas, our research instructor. For her unwavering
We would also like to extend our heartfelt appreciation to the faculty and
their time and valuable input, which played a crucial role in our data collection and
analysis.
To our families and friends, thank you for your endless support, patience,
Above all, we thank God for giving us the strength, wisdom, and
unwavering love, patience, and support have been the foundation of our journey
throughout.
To our parents, who inspired us with their sacrifices and dreams—thank you
Lastly, to our fellow students and future researchers, may this study serve
INTRODUCTION
Rationale
Street vendors often experience low and unstable profitability. Many of them
do not keep proper records of their daily sales and expenses, which makes it
difficult to know how much profit they really earn. Most vendors rely on memory
and experience instead of written records when calculating income and expenses.
ignored, leading to incorrect profit estimates. Previous studies show that poor
accounting practices, lack of financial planning, and weak financial analysis can
result in poor profit management among street vendors (Kurnia et al., 2023;
operating and support the daily needs of the vendor. For street vendors, profit is
the main source of income for food, education, and other household expenses.
Studies indicate that vendors with higher profitability are better able to manage
their daily operations, reinvest in their business, and handle changes in prices and
customer demand. Research also shows that improving profitability helps small
and informal businesses become more stable and contribute to local economic
planning, reporting, and analysis help business owners control costs and use their
money more efficiently. Vendors who keep records, plan expenses, and review
addition, Systems Theory explains that problems in one financial practice can
affect the whole business. Rational Decision-Making Theory also shows that
financial information helps vendors make better decisions, which can improve
profitability.
San Francisco, Agusan del Sur, street vendors usually operate informally and
profitability. This study is unique because it focuses on street vendors in the local
The results of this study may help local government units and support programs
design activities that improve financial practices, increase profitability, and support
terms of:
a. accounting;
b. planning;
c. reporting; and
d. analysis.
HYPOTHESIS
This section presents the review of related literature on the variables of the
planning, reporting, and analysis, which describe how street vendors manage their
costs. The studies reviewed were taken from recent local and foreign literature and
are aligned with the theories that support this study, including Financial
Decision-Making Theory (Brigham & Ehrhardt, 2008; Kurnia et al., 2023; Suroso &
Ardansyah, 2024).
transactions such as sales and expenses. Kurnia et al. (2023) found that many
street vendors calculate profit only by subtracting production costs from sales and
Thangaraj and Kishore (2023) reported that most street vendors rely on memory
effectively. However, Bayan and Valdez (2015) observed that some vendors apply
computation, even without formal systems. These studies show that accounting
practices among street vendors exist but are mostly informal and limited.
Street vendors in Pringapus Village apply accounting practices in a very
simple and informal way. Most of them calculate profit only by subtracting
production costs from the selling price, and they usually do not keep written
overhead costs, operating expenses, and taxes are often not included in their
assumptions rather than proper accounting methods. Many vendors also have
age, which affects their ability to measure their real financial performance
The study shows that accounting practices are mainly reflected through the
use of profitability measures such as gross profit margin and net profit margin
among street food vendors. The researchers computed profits by identifying cost
of sales, net sales, and operating expenses, which helped determine how
profitable the vendors were. Pricing decisions were largely based on cost-based
pricing, indicating that vendors considered production costs when setting prices.
However, the study also notes that many street food vendors do not keep written
accounting practices exist but are generally simple and informal, focusing more on
ingredient costs and setting prices to make sure they earn profit. They often decide
the price of their food based on how much the ingredients cost and try to get
discounts from suppliers. Even though they do not use formal accounting systems,
these practices show that they watch their costs and income carefully to keep their
Street vendors in Davao City do some basic accounting, like keeping track
of daily money from sales, rolling over their capital, and borrowing money to
continue their business. Most vendors, however, rely on memory instead of writing
only at a low to moderate level. They are aware of how much money they earn and
spend, but the lack of proper records makes it hard to manage their funds well or
plan for business growth (Aplaon, Paguio, & San Jose, 2016).
Street vendors often do only basic accounting. Some keep simple records
of their daily income, expenses, and cash flow, but many just rely on memory
instead of writing things down. Vendors who keep records can track their money
better, see how much they earn and spend, and make better decisions about their
makes it hard for them to plan, manage money properly, or get loans (Thangaraj
operations. Studies show that planning among street vendors is usually short-term
and based on daily experience. Bayan and Valdez (2015) noted that vendors plan
their activities by deciding what to sell, where to sell, and how to price products,
but without formal budgets or long-term plans. In addition, Thangaraj and Kishore
(2023) found that vendors with basic record-keeping skills are better able to plan
expenses and manage cash flow. On the other hand, Dano et al. (2025) reported
that some vendors plan promotions and product offerings based on customer
demand and market trends. These findings suggest that planning practices are
The study shows that planning among street food vendors is mainly short-
term and operational rather than formal or long-term. Vendors plan their business
activities by deciding what products to sell, where to sell, how many days to
operate, and how to set prices, often based on daily experience and customer
demand. Many vendors also plan their operations by choosing cost-based pricing,
adjusting working days, and deciding whether to store unsold products. However,
the study does not discuss formal financial planning tools such as budgeting,
exist among street food vendors, but they are informal and based on daily decision-
making rather than structured financial planning (Bayan & Valdez, 2015).
Street food vendors in Rotunda make plans to help their business grow
and earn more money. They choose places to sell where many people can see
them, like tourist spots. They also plan special discounts and promotions during
events, such as Christmas, to attract more customers. Some vendors use social
media to follow trends and decide what new products to sell. These actions show
that they plan their work and strategies carefully, even without formal business
make informal plans for daily use of money, such as deciding how much to spend
budgeting. Because they do not keep proper financial records, their planning is
makes it hard for them to predict income, control costs well, or make good business
Street vendors usually do not plan their business in a formal way. Most
make daily decisions about spending money, buying goods, and managing their
cash based on experience or instinct. Some vendors who keep basic bookkeeping
records can plan expenses, find ways to save money, and manage cash flow
better. However, most vendors do not have long-term plans or budgets, which
makes it harder for them to predict income, control costs, and improve their
Keeping proper financial records helps street vendors plan their business.
By recording sales, expenses, and receipts, they can decide what to buy, manage
money better, and prepare for future needs. Even without formal budgets or long-
term plans, vendors can plan daily operations and control cash flow by tracking
their financial activities. This shows that planning in informal businesses is often
based on careful record-keeping rather than formal planning tools (Alfon, 2018).
street vendors usually keep simple notes of daily sales and expenses instead of
formal financial reports. Likewise, Alfon (2018) observed that vendors use these
records mainly to track cash flow and support daily decisions. Khadim and
condition and improve performance. These studies indicate that reporting among
street vendors is informal but still important for basic financial control.
Street vendors in Bandar Lampung usually keep simple notes of their daily
money, like how much they spent and earned. Most vendors do not prepare formal
records is important for managing their business and for applying for loans from
the government or banks. However, their reporting is informal and mostly for
tracking daily sales and expenses, rather than following official accounting
standards. These simple notes help them make basic decisions about their
business, even if they cannot support larger or strategic decisions (Suroso &
Ardansyah, 2024).
Street vendors mostly do informal reporting using the records they keep.
They use notes of daily sales, expenses, and receipts to track cash flow and see
how their business is doing. They do not create formal financial statements, but
these records act as a simple way to report daily business activities and help them
keeping. Even if formal financial statements are not made, keeping records of
sales, expenses, and transactions helps owners see how their business is
helps businesses understand their finances and plan better (Khadim & Choudhury,
2024).
Street vendors do not make formal financial reports, but they keep informal
records of daily sales, expenses, and cash flow. These records help them see how
their business is doing and make decisions for daily operations. Even though
patterns, manage money, and plan purchases, acting as a basic way to report their
Owners use financial statements like income statements, balance sheets, and
cash flow statements to understand how their business is doing. Reporting helps
them track money coming in and going out, make decisions, plan budgets, and
manage the business better. Even informal reporting, such as notes or interviews,
can give insights into financial practices and help ensure accountability. Keeping
good reports helps business owners see results, make smart decisions, and grow
performance and support decision-making. Kurnia et al. (2023) found that many
street vendors have difficulty analyzing profits because they do not separate costs
properly and rely on estimates. Similarly, Thangaraj and Kishore (2023) reported
that limited financial analysis makes it hard for vendors to identify losses or
improve income. However, Bayan and Valdez (2015) showed that profit analysis
using simple measures such as gross and net profit margins helps identify factors
among street vendors but plays an important role in improving business decisions.
The study explains that many street vendors in Pringapus Village do not
know how to properly analyze their daily profits. Most vendors only estimate profit
based on their personal experience and simple thinking, instead of using correct
analysis methods. They often do not separate gross profit, operating costs, and
other expenses, which makes profit analysis inaccurate. The study also found that
age and low education are the main reasons why vendors have difficulty analyzing
profits correctly. Although a few vendors are able to analyze profits better, they still
face problems when costs increase or when sales are low, which makes profit
The study explains that analysis is an important part of how street food
vendors’ profitability using gross profit margin and net profit margin, which helped
show how well vendors-controlled costs and earned profit from sales. The study
also included competitor analysis, where vendors observed the prices, products,
and strategies of other sellers in the same area. In addition, statistical analysis was
showing which practices affected profit levels. However, this type of analysis was
mostly done by the researchers, not by the vendors themselves, indicating that
vendors have limited ability to conduct proper financial analysis on their own
decisions. They watch which products sell well and how customers respond to
prices and promotions. They also pay attention to customer feedback and market
changes. Using this information, they adjust their prices, offer discounts, or
introduce new products. Even without formal business tools, these actions show
that vendors carefully examine their sales and customers to improve their profit
Those who keep basic bookkeeping records sometimes look at daily income,
expenses, and cash flow to help make decisions about prices, purchases, or stock.
records carefully. This limited analysis makes it hard for them to find ways to save
money, track profits accurately, or make smart business decisions to improve their
Street vendors use the records they keep to understand how their business
is doing. They look at sales, expenses, and receipts to see trends, calculate profits,
and decide what to buy or how to manage cash. Most vendors do this informally,
proper records helps them analyze their financial performance better and make
street vendors are generally simple and informal. Accounting, planning, reporting,
and analysis are often based on experience rather than structured methods.
However, the literature agrees that even basic financial management practices
help vendors control costs, understand their finances, and improve business
performance (Kurnia et al., 2023; Thangaraj & Kishore, 2023; Suroso &
Profitability
covering expenses. Kurnia et al. (2023) explained that inaccurate profit calculation
Similarly, Bayan and Valdez (2015) found that profitability among street food
vendors depends on proper cost control and pricing strategies. In addition, Suroso
and Ardansyah (2024) noted that vendors with better financial records are more
aware of their profit levels and are able to sustain their business operations. These
studies show that profitability is closely linked to how well vendors manage and
businesses. Bayan and Valdez (2015), Kurnia et al. (2023), and Suroso and
Ardansyah (2024) all emphasized that profitability allows street vendors to sustain
operations and support their livelihood. While Bayan and Valdez (2015) focused
on pricing and cost control, Kurnia et al. (2023) highlighted accurate profit
Sensing. The study explains that analysis is an important part of how street
the vendors’ profitability using gross profit margin and net profit margin, which
helped show how well vendors-controlled costs and earned profit from sales. The
study also included competitor analysis, where vendors observed the prices,
products, and strategies of other sellers in the same area. In addition, statistical
analysis was used to examine the relationship between retail strategies and
profitability, showing which practices affected profit levels. However, this type of
analysis was mostly done by the researchers, not by the vendors themselves,
indicating that vendors have limited ability to conduct proper financial analysis on
Street food vendors in Rotunda pay attention to their customers and the
market to find chances to grow their business. They notice which foods customers
like, how much money they can spend, and which products are popular. Some
vendors also watch social media to see what new products people want. By
carefully observing these things, vendors can understand customer needs and
plan their business to attract more customers and increase sales (Dano et al.,
2025).
The study explains that street vendors show the ability to sense financial
conditions through their awareness of daily cash flow, financial needs, and
experience, and better financial knowledge are more aware of their current and
future financial situations. They are able to recognize risks and needs, such as the
challenges in their environment, even though the study does not directly use the
term “sensing.” Overall, financial knowledge and experience help street vendors
better understand their financial situation, which reflects the sensing capability in
customers to find opportunities. They watch daily sales, what customers like, and
which products sell well. Even without formal records, they pay attention to these
patterns and decide things like how much stock to buy or how long to stay open.
This shows that vendors are aware of their market and can sense opportunities to
keep or increase their income (Aplaon, Paguio, & San Jose, 2016).
opportunities. They watch daily sales, what products customers like, and when
sales go up or down. Even without formal records, they pay attention to these
patterns to decide how to run their business. This shows that vendors are aware
of their market and can sense opportunities to keep or increase their income
business and customers to find opportunities. They watch daily sales, what
customers like, and changes in prices of raw materials. Even without formal
records, they notice which products sell more and when demand is higher. This
helps them respond quickly to changes and make decisions to keep or improve
Seizing. The study shows that street food vendors practice seizing by taking
and deciding on working days and storage practices. Many vendors also seize
locations with high customer traffic. These actions help vendors convert
opportunities into actual sales and profits. Although these decisions are mostly
short-term and experience-based, they show that vendors actively use available
Street food vendors in Rotunda use opportunities they notice to grow their
business. They attract customers by talking to them, calling out their products, and
sometimes entertaining them with dancing. They also give discounts, promotions,
or extra items to encourage more sales. These actions show that vendors act
quickly on opportunities to increase their sales and profit (Dano et al., 2025).
The study shows that street vendors demonstrate seizing capability by
taking action based on their financial knowledge and awareness. Vendors who
have higher financial capability are better at using financial products, such as bank
accounts and savings tools, and at planning how to manage their money to meet
daily and future needs. The study also explains that vendors with better education,
experience, and access to banking services are more likely to make informed
actions reflect the ability to seize opportunities by applying financial knowledge and
resources to improve their financial situation, even though the study does not
directly discuss profitability or use the term “seizing” (Ramana & Muduli, 2018).
Street vendors act on the opportunities they notice in their business. They
change how much money they spend, decide how much stock to buy, and
sales and customer demand, they take quick actions to increase income or avoid
losses. This shows that vendors can seize opportunities in the market to grow their
notice to improve their business. They decide how much stock to buy, manage
their daily spending, and sometimes borrow money to keep their business running.
By looking at sales trends, what customers like, and changes in prices, they make
quick decisions to increase income or avoid losses. This shows that vendors can
seize opportunities to maintain and grow their business (Kurnia, Rahaya, & Intiar,
2023).
Transforming. Street food vendors in Rotunda change and improve their
business to stay successful. They adjust recipes, try new products, or move their
selling location based on what customers want and how the market changes.
Some vendors also use experience from their family business or ideas from social
media to make their business better. These actions show that vendors adapt their
business to keep customers happy and earn more profit over time (Dano et al.,
2025).
Street vendors in Coimbatore improve and change the way they manage
money to make their business and life better. They set long-term financial goals,
use mobile phones for payments, handle debt carefully, and make smart choices
about spending and saving. Even though they have limited access to banks and
formal financial services, they adjust their financial habits to meet challenges and
become more stable. This shows that vendors can transform their money
management to grow their business and improve their income (Anuradha &
Anupriya, 2024).
Street vendors change and improve the way they manage money to keep
their business running and grow it. They adjust how they spend money, manage
cash, and keep better records as they gain experience. By learning from daily
operations and noticing what works well, they make better decisions, handle cash
flow more effectively, and deal with problems in the market. This shows that
vendors can transform their financial practices to maintain their business and
business over time. They adjust how they use money, manage daily spending, and
keep track of sales and stock based on what they learn from experience. By
observing daily operations and seeing what works best, they make better
decisions, handle cash more effectively, and respond to challenges. This shows
that vendors can transform their business practices to maintain and increase their
cost control, pricing decisions, and accurate financial records. Vendors who
understand their income and expenses are better able to manage their business
and respond to challenges. These findings suggest that profitability is not only
influenced by sales volume but also by how financial activities are managed,
shaping the profitability of street vendors. Most studies indicate that street vendors
rely on informal and experience-based financial practices, which often lead to weak
profit management. At the same time, the literature suggests that even basic
sustainability. These findings are relevant to the present study, which aims to
examine the relationship between financial management practices and profitability
of street vendors in San Francisco, Agusan del Sur, to provide evidence that may
transactions, plan expenses, and analyze financial information, they gain a clearer
understanding of their business performance, which contributes to higher
profitability.
Kurnia et al. (2023) found that street vendors who failed to keep accurate
and unstable income. In contrast, vendors who practiced even basic accounting
methods were better able to track expenses and recognize actual earnings.
Similarly, Suroso and Ardansyah (2024) reported that vendors who consistently
recorded sales and expenses showed greater awareness of their profit levels and
system. Systems Theory explains that weaknesses in one area, such as poor
consistently show that street vendors who rely solely on memory for financial
tracking are more likely to underestimate costs and overestimate profits. This
Bayan and Valdez (2015) demonstrated that street food vendors who used
cost-based pricing and simple profit computations achieved better profit margins
than those who did not consider full production and operating costs. Similarly,
Thangaraj and Kishore (2023) emphasized that vendors who kept written records
were better able to identify profit patterns, control unnecessary expenses, and
measures such as gross profit margin and net profit margin, which serve as
unable to determine whether their business operations are profitable. Thus, the
business operations. Although planning among street vendors is often informal and
improved profitability.
Bayan and Valdez (2015) found that vendors who planned pricing,
considerations were more likely to sustain their businesses. Thangaraj and Kishore
(2023) reported that vendors who maintained basic financial records were better
able to plan expenses and manage cash flow, which resulted in more stable
income. These findings indicate that planning practices, even when informal, are
that vendors who can anticipate expenses, adjust pricing, and allocate resources
effectively are better able to respond to changing market conditions. This adaptive
performance. Studies show that vendors who keep simple records of sales and
expenses are more aware of cash flow patterns and profit levels.
Suroso and Ardansyah (2024) noted that vendors who maintained daily
financial notes were better equipped to track earnings and expenses, allowing
maximize profit. When vendors have access to financial data, they can make better
profitability.
and guide decision-making. Studies indicate that limited financial analysis among
Kurnia et al. (2023) found that vendors who lacked the ability to analyze
income. In contrast, Bayan and Valdez (2015) showed that analyzing gross and
net profit margins helped identify factors affecting profitability. These findings
income and expenses, allows vendors to recognize profitable products and adjust
supports the idea that vendors who adapt financial practices to changing
able to control costs, make informed decisions, and sustain their businesses.
These findings support the present study’s assumption that financial management
practices are significantly correlated with the profitability of street vendors in San
the dependent variable (DV) and is discussed in relation to the vendor’s ability to
maintain and improve income outcomes amid changing market conditions. This
monitored, and evaluated. The theory emphasizes the role of financial functions—
such as budgeting, cash flow management, cost control, and record keeping—in
maximizing returns and ensuring business sustainability. In this study, the theory
directly anchors the assumption that street vendors who consistently practice
accounting, planning, reporting, and analysis are more capable of controlling costs,
using limited capital efficiently, and making actions that improve profitability.
today’s sales but also by the vendor’s capability to adjust pricing, manage costs,
respond to demand shifts, and improve routines over time. Financial management
recorded transactions help vendors sense patterns; planning and analysis help
where change in one part affects the whole system. In financial management,
Poor accounting may lead to weak reporting, which limits analysis and results in
one component can strengthen the entire financial system and raise profitability
when individuals evaluate reliable information and choose actions that maximize
desired outcomes. In business settings, financial records and reports serve as key
inputs for rational decisions regarding pricing, purchasing, expense control, and
information that vendors can use to make better decisions, which logically
function as internal capabilities that improve efficiency and reduce waste. These
explains that financial capability, including budgeting, record keeping, and financial
vendors adjust to changes. Systems Theory explains how financial practices work
skills and financial capability model explain financial practices as useful skills..
CONCEPTUAL FRAMEWORK
PRACTICES
• Accounting • Sensing
• Planning • Seizing
• Reporting • Transforming
• Analysis
Many past studies focus on large or formal organizations, while fewer studies focus
on street vendors. This study helps fill that gap by looking at how simple financial
profitability. The study also has social value because street vendors depend on
their daily income to support their families. If their profitability improves, it can help
them meet basic needs such as food, education, and health expenses.
This study will be helpful to street vendors in San Francisco, Agusan del
Sur because it can guide them in managing their money better. It may also help
providing information for training and livelihood programs. Schools and students
may use this study as a reference for topics related to financial management and
small businesses. Lastly, future researchers may benefit from this study as it can
Definition Of Terms
refer to the ways street vendors manage their money in this study, specifically
refers to how street vendors record and keep track of their daily sales, expenses,
Planning
refers to how street vendors decide in advance how to use their money, such as
Reporting
refers to how street vendors record and use financial information, such as notes of
Analysis
refers to how street vendors examine their sales, expenses, and profits to make
Profitability
refers to the ability of street vendors to earn income after covering all expenses,
as measured in this study through their capacity to sense, seize, and transform
business opportunities.
Sensing
refers to the ability of street vendors to notice changes in sales, costs, customer
refers to the ability of street vendors to take action based on opportunities they
activities.
Transforming
refers to the ability of street vendors to change or improve their financial practices