Community Needs Server:

Basis for Business Proposal

Churchella Gelle G. Patlingrao

Sheryl Grace M. Sapio

Sofia A. Sale

Research study submitted to GMNHS in Parcial Fulfillment

of the requirements in Inquires, Investigation, and Immersion

Accountacy, Business and Management

MARCH 2026

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 TABLE OF CONTENTS

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ABSTRACT

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 CHAPTER 1

Background of the Study

Every community has different needs, particularly when it comes to businesses that may
help to enhance people's daily lives. In Brgy. 2, Sipalay City we noticed that some people still
have trouble finding certain goods or services. We chose to do this study to find out what kind of
business is really needed in the area.

The purpose of our research is to survey the residents of Brgy. 2 and note their ideas and
views. We would like to know which type of business would benefit them the most, be it a small
shop, a service, or something fresh in the barangay that doesn't already exist. Knowing their
demands helps us to design a business plan that meets the real needs of the community.

This study is significant as it can help to form a business that will benefit the people.
Starting the correct firm, not only starting any business, is the goal here. This study aims to
support the betterment of the lives of the residents of Brgy. 2 as well as to provide ideas for
aspiring business people considering starting a company in the community.

Statement of the Problem

What is the profile of the residents of brgy. 2 Sipalay City

a. Age

b. Occupation

c. Income

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 What are the essential needs of barangay 2 Sipalay City?

What business proposal can be crafted needs in community?

What is the profile of the residents of brgy. 2 Sipalay City

a. age

b. occupation

c. income

what are the essential needs of brgy. 2 Sipalay City

what business proposal can be crafted needs in community

Scope and Limitations

The main objective of this study is to determine the needs, wants, and preferences of the
local community to help create a relevant and practical business [Link] study aims to
identify the gaps in services within the community and to understand what kind of Business may
be beneficial to the residents. This study is limited to the residents of brgy 2 sipalay city.

Significance of the Study

This study is significant as it provides a foundation for identifying the most pressing
needs of the residents of Brgy. 2, Sipalay City. By understanding the socio-demographic profile
of the community and their essential needs, this research can guide aspiring entrepreneurs in
crafting a business proposal that is practical, relevant, and sustainable.

The findings will benefit several groups:

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Local Residents:

The study aims to propose a business that addresses their daily needs, which may
improve their quality of life and provide easier access to goods or services that are currently
lacking.

Aspiring Entrepreneurs

This research will help identify business opportunities based on real community needs,
reducing the risk of failure due to poor market fit.

Local Government

Future studies can use this research as a reference for similar community-based business
proposal development.

Theoretical Framework

Maslow's Hierarchy of needs

According to Maslow(1943), human needs were ranked in a hierarchy with physiological

(survival) requirements at the bottom and more creative and intellectually oriented 'self-
actualization' needs at the top. Maslow claimed that before one can fulfill the more complex
needs, the basic ones have to be met. The more difficult it gets to satisfy a need the higher up
Maslow's hierarchy it is since people sometimes run across social and environmental obstacles
preventing development toward these more sophisticated levels.

Unlike the more basic survival needs, which are mostly physical and short-term, higher-
level needs tend to be more psychological and long-term in nature.

Market-oriented theory

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According to Kohli and Jaworski (1990), market-oriented theory stresses the need of the free
market and private sector in solving society problems, arguing that little government interference
and a laissez-faire economic approach based on economic liberalism and influenced by Adam
Smith's ideas result in more effective and sustainable solutions.

Stakeholder Theory

According to Freeman (1984), Stakeholder theory describes how companies take into
account the needs of people or groups impacted by their activities. It outlines the several
categories of stakeholders including those with a direct interest, intermediaries guarding
stakeholder interests, and external regulators applying controls on the company. The theory
stresses the need of stakeholder connections and the generation of value for them.

Definition of Terms:

Basis. ([Link] The

word basis is used to describe the main support or fundamental principle that underlies an
argument, action, or process. It is singular and often signifies the grounds upon which something
stands or is founded.

Business Proposal. According to Venecia Williams(2020) Business proposals are

documents designed to make a persuasive appeal to the audience to achieve a defined outcome,
often proposing a solution to a problem. Much like a report, with several common elements and
persuasive speech, a business proposal makes the case for your product or service. In order to be
successful in business and industry, you should be familiar with the business proposal.

Community. According to United Nations Educational, Scientific and Cultural

Organization( UNESCO 2025) People who have common characteristics, interests, or objectives
comprise a group. Regardless of their country's geographic location (such as inhabitants of a
given region) or common characteristics like culture, hobbies, or demographic features, a
community may be characterized.

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 Needs. According to Britannica Kids(2025) Needs are things that people require to
survive. Food, water, clothing, and shelter are all needs. If a human body does not have those
things, the body cannot function and will die. Wants are things that a person would like to have
but are not needed for survival.

Survey. According to Qualtrics(2025) A survey is a method of gathering

information using relevant questions from a sample of people with the aim of understanding
populations as a whole. Surveys provide a critical source of data and insights for everyone
engaged in the information economy, from businesses to media, to government and academics.

SOCIO-
DEMOGRAPH
IC PROFILE  Profiling
 Age  Survey BUSINESS
 Sex  Questionn PROPOSAL
 Civil Status aire

The conceptual framework shows how the study was conducted to

create a business proposal. The first part includes the socio-demographic
profile of the respondents, specifically age and sex. The second part involves
profiling through a survey questionnaire to gather information about the
community. The data collected from the survey served as the basis for

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developing the proposed business. The last part of the framework is the
business proposal, which is based on the results of the profiling and survey.

CHAPTER 2

This chapter discusses the related literature and studies that provide the
foundation for the present research. The purpose of this chapter is to
examine previous works that support and contextualize the relevance of
conducting a community needs survey as a basis for crafting a responsive
and sustainable business proposal. The review covers local and international
literature, theories, frameworks, and key findings relevant to community
needs assessments, entrepreneurial opportunities, market gap analysis, and
the relationship between community data and business development.

Community Needs Assessment (CNA)

The Community Needs Assessment (CNA) conducted in Barangay 2 serves as the

foundation for identifying local economic gaps and opportunities that can support sustainable
livelihood development. Barangay 2, being a community where fishing is a common source of
income and daily subsistence, demonstrates a strong dependency on fishing-related activities.
However, through community consultations and informal interviews with local residents, it was
observed that accessibility to fishing tools and equipment remains limited. Most fishers either
travel to nearby towns to purchase basic gear or rely on outdated tools that affect their
productivity and catch quality.

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 The CNA findings highlight a significant gap in the availability of affordable and durable
fishing supplies within the barangay. This gap presents a viable opportunity for the establishment
of a Fish Equipment Shop that directly caters to the needs of local fishermen and small-scale fish
vendors. By providing easy access to nets, lines, hooks, floats, and other essential fishing gear,
the business would not only serve as a convenient local supplier but also help improve the
efficiency and income potential of fishing households.

Moreover, the assessment revealed that community members are supportive of initiatives
that promote local entrepreneurship, especially those that align with their primary livelihood
activities. Residents expressed that having a fish equipment shop within Barangay 2 would save
time and transportation costs, while also encouraging younger individuals to engage in
sustainable fishing practices.

From a developmental perspective, the proposed business aligns with the principles of
participatory and community-based planning emphasized in the CNA framework. The concept
emerged not from external assumptions but from the expressed needs of the local population. By
integrating local insights into the planning and implementation process, the Fish Equipment
Shop project ensures inclusivity, relevance, and long-term sustainability.

In conclusion, the CNA for Barangay 2 underscores the essential role of responsive
business development in addressing community-specific needs. Establishing a Fish Equipment
Shop is not merely an economic venture but a strategic response to an identified local gap that
strengthens livelihood support systems, enhances productivity, and contributes to the
socioeconomic growth of the community.

Community Enterprise and Poverty Reduction,

The 2022 study conducted by Valle et al. at Cebu Technological University provides
valuable insights into the transformative potential of community-based entrepreneurship as a
means of alleviating poverty and promoting sustainable livelihood. The research emphasized that
when individuals in marginalized communities are equipped with the necessary skills,
knowledge, and entrepreneurial mindset, they can establish micro and small enterprises that
respond directly to local market needs. This approach ensures that development initiatives are

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not imposed externally but are grounded in the lived experiences and aspirations of the people
themselves.

Applying the findings of Valle et al. to Barangay 2, it becomes evident that similar
community-driven strategies can be instrumental in addressing local socioeconomic challenges.
Barangay 2 is home to many residents who depend on fishing as a primary source of livelihood.
However, the lack of nearby suppliers for fishing tools and equipment poses a significant
limitation to their productivity and income. Inspired by the model presented in the study, the
establishment of a Fish Equipment Shop can serve as both an entrepreneurial opportunity and a
developmental intervention tailored to the specific needs of the community.

Through community engagement and proper training similar to the capacity-building

programs described by Valle et al. residents of Barangay 2 can gain essential entrepreneurial
competencies, including inventory management, pricing strategies, marketing, and customer
service. These skills will empower them not only to operate and sustain the fish equipment
business but also to explore related ventures that can strengthen the local economy. Furthermore,
by fostering an entrepreneurial mindset, the initiative can encourage self-reliance and
cooperation among residents, echoing the findings of increased confidence and community
solidarity observed in Valle et al.’s study.

The success of such a business in Barangay 2 would not merely be reflected through
financial gains, but through broader social outcomes such as empowerment, skill development,
and stronger community participation. The proposed Fish Equipment Shop represents a localized
embodiment of Valle et al.’s framework turning theoretical insights into practical action by
aligning business creation with community needs and existing livelihood patterns.

Importance of socio-demographic

Understanding the socio-demographic profile of a community serves as a crucial

foundation for both research and business planning. Socio-demographic variables such as age,
gender, educational attainment, occupation, income level, and household size act as vital
indicators of a population’s lifestyle, consumption behavior, and purchasing capacity. These

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factors enable planners, policymakers, and entrepreneurs to design interventions, products, and
services that are aligned with the actual needs and conditions of local residents.

According to De Vera et al. (2022), socio-demographic characteristics significantly

influence consumer behavior, spending patterns, and market demand. For instance, communities
with younger and economically active populations are often more involved in physically
demanding livelihoods such as fishing, farming, and construction. This implies a consistent need

for durable goods and tools essential to their daily work. Additionally, the community’s
average income level determines their affordability threshold, which is critical for setting
appropriate pricing strategies and ensuring that products remain accessible to the intended
market segment.

In the context of Barangay 2, Sipalay City, where fishing serves as a major source of
livelihood, analyzing the socio-demographic characteristics of residents is vital for effective
business planning. Most households rely on small-scale or subsistence fishing activities, often
using traditional, manually operated tools that limit efficiency and yield. The majority of local
fishers belong to low-income groups, facing challenges such as unstable earnings and seasonal
dependency. Understanding these demographic realities helps identify not only their economic
constraints but also their purchasing behaviors and priorities.

As emphasized by Atillo (2024) in his study “Socio-Economic Status of Small-Scale

Fisheries in Central Philippines,” improving access to affordable and reliable fishing equipment
can directly enhance the productivity and income stability of coastal fishers. Applying this
insight to Barangay 2, the establishment of a Fish Equipment Shop responds directly to the
socio-demographic profile of the community. It caters to a working-age population engaged in
fishing, addresses their equipment limitations, and aligns pricing with their income capacity
making it both a socially relevant and economically viable enterprise.

Role of small business in community development

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 Small businesses play a crucial role in fostering economic and social development,
particularly in rural and semi-urban communities where access to large-scale commerce and
employment opportunities may be limited. These enterprises often classified as micro, small, and
medium enterprises (MSMEs) form the backbone of local economies by generating jobs,
providing essential goods and services, and contributing to the overall resilience and self-
sufficiency of a community. In the context of Barangay 2 in Sipalay City, where development is
still progressing and access to major commercial hubs remains a challenge for many residents,
the presence and growth of small businesses is not just beneficial, but essential.

According to the Department of Trade and Industry (DTI, 2023), small enterprises are
vital contributors to employment and income generation in the Philippines, accounting for over
99% of registered businesses nationwide. They create decentralized job opportunities that reduce
the need for migration to larger cities, allowing families to stay together and communities to
maintain their social structures. In small barangays, businesses such as sari-sari stores,
carinderias, tailoring shops, and service-based enterprises like motor repair or laundry services
fill significant gaps in daily needs and livelihood, especially when larger chain stores or
franchises are absent or too far to reach.

Beyond economic output, small businesses often function as community anchors. They
help circulate money within the local economy rather than transferring wealth outside the area.
For instance, a local baker buys ingredients from a neighborhood store, hires workers from the
community, and serves customers from the same vicinity—creating a cycle of economic
interaction that strengthens internal financial stability. This is particularly important in barangays
that are economically vulnerable, where even small increases in local employment can make
meaningful differences in household income and welfare.

Additionally, small enterprises are typically more responsive and adaptable to the local
context. Unlike larger corporations that follow standard business models across locations, local
business owners are immersed in their communities and can directly observe and respond to
changing needs and preferences. This adaptability fosters innovation and encourages businesses
to introduce customized solutions, whether through new products, modified services, or localized
marketing strategies. For example, a local vendor may develop a unique pricing scheme based on

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the community’s pay cycle or offer credit-based systems for trusted customers something
corporate retailers may not accommodate.

The role of small businesses extends to social development as well. They often engage in
informal mentorship, youth employment, and capacity-building within the community. Young
people working in these enterprises gain hands-on experience, learn responsibility, and develop
essential skills in customer service, communication, and money management. Furthermore,
many small business owners serve as role models within the barangay demonstrating that with
determination, creativity, and resourcefulness, it is possible to achieve financial independence
and contribute positively to the community. This kind of influence promotes an entrepreneurial
mindset among residents, encouraging others to take initiative and start their own ventures.

Moreover, during times of crisis, small businesses often exhibit remarkable resilience. In
the aftermath of typhoons, pandemics, or economic downturns, local businesses tend to reopen
faster than larger chains and are quicker to adjust operations to meet the urgent needs of the
population. Their presence contributes to recovery efforts and helps stabilize the local economy.
In this way, small businesses are not just economic players they are integral to the social fabric
and disaster resilience of communities.

Scholarly literature also supports the idea that small enterprises contribute to inclusive
growth and poverty alleviation. A study by Valle et al. (2022) revealed that community-based
microenterprise programs, when combined with capacity-building initiatives, significantly
improved the livelihood of participating families in Cebu. Participants who were formerly
unemployed or underemployed found new purpose and financial stability through small
businesses they were trained to manage. Similar findings have been echoed in case studies across
various regions in the Philippines, reinforcing the value of grassroots enterprise development as a
sustainable solution to poverty and unemployment.

Furthermore, small businesses have the potential to stimulate further development in a

barangay by creating a ripple effect. As they grow, they may require more suppliers, delivery
personnel, storage spaces, and service providers, indirectly generating new economic activities
and micro-industries. Infrastructure improvements, such as better roads or internet access, may

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be advocated for or supported by growing businesses, benefiting the entire community. In this
way, small enterprises act as catalysts for broader development and modernization.

In conclusion, the role of small businesses in community development is multifaceted

and far-reaching. They are economic engines, social institutions, innovation drivers, and pillars
of community identity and pride. Especially in small communities like Barangay 2, where formal
employment and large-scale investments are limited, empowering and supporting local
entrepreneurs through well-informed and community-aligned business proposals can make a
profound and lasting impact. The importance of small enterprises cannot be overstated, as they
help build not only local wealth but also dignity, opportunity, and hope within communities.

Innovation in Small and Medium Enterprises (SMEs)

Innovation is a cornerstone of growth and sustainability for Small and Medium

Enterprises (SMEs), especially within the dynamic and often resource-constrained environments
of rural and developing communities. SMEs are uniquely positioned to introduce creative
solutions, foster local adaptation, and experiment with new business models because of their
smaller scale and closer ties to the communities they serve. While large corporations often
dominate discussions around innovation, research has consistently shown that SMEs, despite
having fewer resources, are often more flexible, responsive, and willing to take calculated risks
that lead to practical and contextually appropriate innovations.

In rural areas such as Barangay 2 in Sipalay City, the role of innovation within SMEs
becomes particularly critical. These enterprises are not merely concerned with profit but are
frequently faced with the challenge of addressing unmet needs in underserved communities.
Innovation in this setting does not always mean the use of high-end technology; rather, it often
manifests through problem-solving approaches tailored to local constraints. For example, an
SME may develop a low-cost delivery system using motorcycles to reach remote areas or utilize
solar-powered devices due to unreliable electricity simple yet impactful changes that improve
operations and access to services.

According to Sahut and Peris-Ortiz (2014), SMEs are key players in the innovation
ecosystem because their structures allow them to quickly adapt to changing market demands,

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experiment with products or services, and engage directly with customers for real-time feedback.
This customer intimacy gives SMEs a better understanding of shifting community preferences,
allowing them to adjust faster than large-scale companies with rigid operational procedures. In
the context of rural barangays, such innovation can address real-world issues, such as limited
transportation, fluctuating income levels, and seasonal availability of goods, by designing
solutions that work within the local context.

Furthermore, innovation in SMEs is not limited to product development alone. It also

encompasses process improvements, marketing strategies, supply chain optimization, and
customer service enhancements. A local shop that begins accepting mobile payments, for
instance, demonstrates a process innovation that increases convenience and potentially draws in
a broader customer base. Similarly, a food vendor that packages and brands native delicacies for
delivery or online ordering innovates in both marketing and distribution. These seemingly small
innovations often have significant effects on customer satisfaction, business growth, and local
economic stimulation.

The Philippine government and various development institutions have recognized the
value of SME innovation and have introduced support systems through training programs,
funding access, and innovation hubs. However, the success of such initiatives often depends on
the entrepreneur’s ability to understand their community’s specific challenges and creatively use
available resources. Innovation is not always about inventing something entirely new—it is also
about improving existing practices, filling service gaps, and making operations more efficient
and relevant to the local population.

One important driver of innovation in SMEs is necessity. Many small business owners
are pushed to innovate because traditional business methods do not work in their environment or
because they lack access to resources that larger firms take for granted. This creates a condition
where entrepreneurs must “do more with less,” leading to resourcefulness and ingenuity. For
example, a tailoring shop may upcycle scrap materials to create new products, while a local
agribusiness may adopt organic methods using locally sourced materials due to the unavailability
or high cost of chemical fertilizers. These adaptations are forms of grassroots innovation that
provide long-term benefits to both the business and the environment.

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 Another factor that fosters innovation in SMEs is collaboration. Unlike the competitive
isolation often seen in large enterprises, SMEs frequently depend on community support and
partnerships. Collaborating with schools, cooperatives, local government units, or NGOs can
lead to knowledge-sharing and joint problem-solving efforts. This sense of shared responsibility
often leads to community-based innovations that directly benefit the people, improve livelihoods,
and enhance service delivery.

Importantly, the innovative practices of SMEs contribute not only to their own survival
but also to the broader development of the barangay or municipality. When one SME
successfully adopts a new method or technology, it often inspires or influences others to do the
same. This ripple effect creates a local culture of innovation where businesses are not afraid to
try new things, and where success is built on mutual learning and adaptation. Over time, this can
lead to stronger local industries, improved competitiveness, and reduced reliance on external
markets.

In conclusion, innovation within SMEs is not a luxury it is a necessity and a powerful

tool for empowerment and transformation. Especially in rural communities like Barangay 2,
where resources are limited but needs are many, small and medium enterprises serve as vehicles
of hope and change. Their ability to innovate, adapt, and solve real problems at the grassroots
level makes them essential players in both economic development and community resilience.
Supporting and fostering innovation in these enterprises should be a priority for development
programs, local governments, and educational institutions [Link]-Enterprise Performance
& Local Challenges

Micro-enterprises, defined as small-scale businesses typically employing fewer than ten

individuals, play a crucial role in the socioeconomic development of local communities,
particularly in rural and semi-urban areas. Despite their limited scale, these businesses often
serve as the backbone of local economies by providing employment, offering accessible goods
and services, and fostering grassroots entrepreneurship. Their performance, however, is shaped
by a variety of internal and external factors that either support their growth or present significant
challenges to their sustainability.

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 The performance of micro-enterprises can be measured in various ways, including
profitability, sales stability, customer retention, and liquidity. In a case study conducted by
Labang Jr. (2018) on micro-enterprises in Tuguegarao City, it was observed that these small
businesses demonstrated a consistent ability to generate sales and maintain liquidity regardless of
the business type. This indicates that even with limited capital, micro-entrepreneurs can maintain
operations, adapt to market changes, and provide for their daily needs. However, this resilience
often masks deeper systemic issues and barriers that hinder long-term growth and scalability.

One of the most common challenges faced by micro-enterprises is limited access to

capital. Unlike large businesses that can secure bank loans or attract investors, many micro-
entrepreneurs rely on personal savings, informal lending systems, or small loans from local
cooperatives with high interest rates. The lack of collateral, formal financial records, or credit
history often disqualifies them from formal banking services. This financial constraint not only
limits their ability to expand but also affects their ability to innovate, maintain sufficient
inventory, and withstand economic shocks.

Another recurring challenge is high competition within saturated local markets. In many
barangays, there may be multiple small sari-sari stores, food stalls, or resellers offering the same
products at minimal price differences. This environment can lead to price wars, low profit
margins, and the constant need for differentiation. Yet, without proper training in marketing or
customer service, most micro-entrepreneurs struggle to stand out or build strong customer
loyalty. This makes it difficult for them to scale their business or invest in long-term
improvements.

The lack of access to training and capacity-building opportunities further exacerbates this
problem. Many micro-business owners have limited formal education or business background,
which impacts their ability to handle finances, use digital tools, or develop business strategies.
While there are government and NGO-led programs that offer free training, awareness and
access remain uneven. In some cases, entrepreneurs are simply too busy managing daily
operations to attend such sessions, even if they are available.

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 In addition, micro-enterprises in rural and coastal areas such as Sipalay City face unique
vulnerabilities due to their exposure to natural calamities. Typhoons, floods, and other disasters
can disrupt operations, damage inventory, and reduce foot traffic. For businesses that operate
without insurance or emergency funds, a single disaster can result in permanent closure. Climate-
related risks further underscore the importance of resilience planning and community-based
disaster preparedness, which are often lacking among micro-businesses.

Furthermore, technological gaps continue to limit the potential of micro-enterprises.

While digital platforms offer new opportunities for marketing, order-taking, and financial
transactions, many small business owners lack the skills, tools, or internet access to take
advantage of these technologies. In an era where digital transformation is critical to
competitiveness, micro-enterprises risk being left behind if support systems are not in place to
bridge the digital divide.

CHAPTER 3

This study utilized a descriptive research design, which aims to systematically describe
the current socio-economic conditions, livelihood patterns, and needs of the residents of
Barangay 2, Sipalay City. The descriptive approach was deemed appropriate as it allows the
researcher to gather factual information about the community’s demographic profile, fishing
practices, and access to fishing equipment. This information serves as the foundation for
determining the feasibility and relevance of establishing a Fish Equipment Shop within the
locality.

Research Design

This study used a descriptive-quantitative design to gather information from the

respondents and present the results using numbers and statistics.

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Participants of the Study

The participants of the study are 193 families from Purok Panaon, Barangay 2. This
number came from the total of 374 families, which was computed using Slovin’s formula with a
5% margin of error. The respondents were picked through convenience sampling since they were
the ones available to answer the survey.

Sampling Procedure

The study had a total population of 374 families in Purok Panaon, Barangay. 2. To get the
sample size, the researchers used Slovin’s formula with a 5% margin of error, which resulted in
193 families. The respondents were chosen through convenience sampling because they were the
ones who were easy to reach and willing to take part in the survey.

Research Instrument

The study used a survey questionnaire made by the researchers. It consisted of Yes or No
questions that were based on the research objectives. This instrument was used because it is
simple to answer and makes it easier to gather the needed information from the respondents.

Data Gathering Procedure

Before starting the survey, the researchers went to the barangay officials of Purok
Panaon, Brgy. 2 to ask permission to conduct the study. This was done so the researchers would
have approval to give out questionnaires to the families. After getting permission, the researchers
printed the survey questionnaires to be used in the study.

The questionnaires were then given personally to the respondents through face-to-face
distribution. Each family received one copy, and the questions were in Yes or No form to make it
simple and easy to answer. The researchers explained the purpose of the survey and gave short
instructions before the families answered. The respondents were also told to answer honestly and
that their answers would be kept private.

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 Once the questionnaires were answered, the researchers collected them right away to
make sure none were lost. This way, all the needed information was gathered properly and the
data could be recorded for the study.

Validity and Reliability

The survey questionnaire used in this study was first checked and reviewed by the
research teacher to ensure that the questions were clear, simple, and directly related to the
objectives of the study. This step was done to make sure that the instrument would really
measure the information needed for the research. After the checking, the researchers conducted a
pre-test with a small group of respondents who were not part of the actual participants. The
purpose of the pre-test was to see if the respondents could easily understand and answer the
questions without confusion. The results showed that the questions were clear and the answers
given were consistent, which means the instrument was both valid and reliable for use in
gathering the data needed for the study.

Data Analysis

After getting the answers from the survey, the researchers counted the responses and
placed them in tables. The number of “Yes” and “No” answers were then turned into percentages
to easily see the result of each question. This way, the data is simple to read and understand, and
it clearly shows what most of the respondents answered.

Continue to exhibit significant strengths. Their agility, low overhead costs, and close
connection with their customers allow them to pivot quickly in times of need. Many businesses
rely on word-of-mouth referrals, personal relationships, and community trust assets that large
corporations cannot easily replicate. These qualities position micro-enterprises as uniquely
valuable contributors to the local economy and make them worthy of targeted support and policy
attention.

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 To improve micro-enterprise performance, holistic support is needed. This includes easier
access to credit, more inclusive financial products, regular skills training, disaster risk reduction
strategies, and improved market linkages. Local governments, educational institutions, and
NGOs must collaborate to build an enabling environment where micro-enterpreneurs can thrive.
Empowering these business owners not only enhances local economic resilience but also
contributes to broader goals of poverty alleviation, job creation, and inclusive growth.

In conclusion, while micro-enterprises play a vital role in the local economic landscape,
they continue to face numerous challenges that constrain their full potential. Addressing these
issues through targeted interventions can help transform them from survival-based businesses
into engines of community development and innovation. By understanding the realities they face
and recognizing their contributions, stakeholders can develop strategies that support their growth
and sustainability.

CHAPTER 4

Presentation, Analysis, and Interpretation of Data

This chapter presents the data gathered from the survey conducted
among the 193 families of Purok Panaon, Barangay 2, Sipalay City. The
results are organized according to the research objectives and are presented
in tabular and narrative form for clarity. The analysis focuses on the socio-
demographic profile of the respondents, identification of essential
community needs, and the feasibility of establishing a Fish Equipment Shop
as a business proposal.

Table 1. Age Distribution of Respondents

Age Frequen Percenta

Bracket cy ge
18–29 34 17.6%

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30–39 52 26.9%
40–49 58 30.1%
50–59 33 17.1%
60 and 16 8.3%
above
Total 193 100%

The majority of respondents (30.1%) are 40–49 years old,

indicating a working-age population actively engaged in livelihood
activities such as fishing. This age structure suggests a community
capable of managing small businesses and supporting local
enterprises.

Table 2. Occupation of Respondents

Occupation Frequen Percenta

cy ge
Fishermen 102 52.8%
Fish vendors 28 14.5%
Farmers 20 10.4%
Laborers 25 13.0%
Others (small 18 9.3%
jobs)
Total 193 100%

Over half of the respondents (52.8%) are fishermen. This

confirms that fishing is the primary source of livelihood in Barangay 2,

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highlighting the relevance of a business that supports fishing-related
activities.

Table 3. Monthly Income of Respondents

Income Freque Percent

Range ncy age
Below ₱5,000 65 33.7%
₱5,001 – 52 26.9%
₱7,500
₱7,501 – 41 21.2%
₱10,000
₱10,001 – 21 10.9%
₱12,500
Above 14 7.3%
₱12,500
Total 193 100%

A significant portion of households (33.7%) earn below ₱5,000

per month, categorizing them as low-income families. This implies that
the proposed business should offer affordable products to cater to the
community’s financial capacity.

Table 4. Most Needed Goods and Services in Barangay 2

Goods/Services Needed Frequen Percenta

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 cy ge
Fishing equipment and 142 73.6%
tools
General merchandise (sari- 25 13.0%
sari)
Food and snack stalls 15 7.8%
Repair and maintenance 11 5.7%
services
Total 193 100%

The survey reveals that fishing equipment and tools are the most
in-demand products, with 73.6% of respondents identifying this need.
This validates the proposed Fish Equipment Shop as a highly relevant
business venture.

Based on the survey results, the following business proposal is

recommended:

Fish Equipment Shop

 Products: Fishing nets, hooks, lines, floats, small boat
accessories
 Target Market: Local fishermen and fish vendors in Barangay 2
 Pricing Strategy: Affordable rates aligned with the community’s
income levels
 Location: Easily accessible area within Purok Panaon to reduce
transportation costs

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The data strongly supports the feasibility of this business, as it
addresses the primary livelihood of the community while reducing local
dependency on neighboring towns for fishing supplies.

4. Summary of Findings
1. The majority of respondents are middle-aged fishermen with low
to moderate income levels.
2. Fishing equipment and tools are the most urgent community
need.
3. Establishing a Fish Equipment Shop will directly address these
needs, stimulate local economic activity, and enhance the
livelihood of residents.

Interpretation and Implication

The results of this study highlight the importance of aligning
business proposals with the actual needs and socio-economic realities
of a community. By focusing on fishing-related products, the proposed
enterprise can maximize community support, ensure economic
viability, and contribute to local development.

The findings also imply that future community-based business

proposals should closely consider income levels and livelihood patterns
to ensure sustainability and relevance.

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 CHAPTER 5

Summary, Conclusion, and Recommendations

Summary of Findings

This study was conducted to identify the essential needs of the residents of Barangay 2,
Sipalay City as a basis for a business proposal. The researchers used a descriptive-quantitative
research design and gathered data from 193 families in Purok Panaon through a survey
questionnaire.

The findings showed that most of the respondents are of working age and are mainly
engaged in fishing and other related occupations. Fishing serves as the primary source of income
for many families in the barangay. The results also indicate that most respondents belong to the
low-income group, which affects their ability to access necessary goods and services.

The study further revealed that there is a lack of available stores offering fishing
equipment within Barangay 2. Many respondents stated that they experience difficulty in
purchasing fishing tools because they need to travel to nearby areas. This causes additional cost
and inconvenience for the residents, especially the local fishermen.

Lastly, the results showed that the majority of the respondents supported the
establishment of a Fish Equipment Shop in the barangay. The proposed business was seen as
helpful and relevant to the community’s needs since it would provide easier access to fishing
supplies and support the main livelihood of the residents.

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Conclusions

Based on the findings of the study, it can be concluded that most of the residents of
Barangay 2, Sipalay City belong to the working-age group and are mainly engaged in fishing and
fishing-related occupations. Fishing is the primary source of income for many families in the
community, and most of the residents fall under the low-income category.

The study also concludes that there is a lack of accessible stores that provide fishing tools
and equipment within the barangay. This situation forces the residents, particularly fishermen, to
travel to other areas to purchase basic fishing supplies, resulting in additional expenses and
inconvenience.

Furthermore, the results show that there is a clear need for a business that caters to the
fishing-related needs of the community. The majority of respondents expressed support for the
establishment of a Fish Equipment Shop in Barangay 2, as it directly addresses their livelihood
needs.

Overall, the study concludes that proposing a Fish Equipment Shop is relevant and
appropriate for the community. The business aligns with the socio-demographic profile,
economic condition, and essential needs of the residents, making it a feasible business proposal
for Barangay 2, Sipalay City.

Recommendations

Based on the conclusions of the study, the researchers recommend the establishment of a
Fish Equipment Shop in Barangay 2, Sipalay City. This business is suggested to provide
affordable and good-quality fishing tools and equipment that will directly support the main
livelihood of the residents.

For the barangay officials and local government units, it is recommended that they
support community-based businesses by providing assistance such as permits, training programs,
or livelihood support. This can help ensure the sustainability of small enterprises and promote
local economic development.

Lastly, future researchers are encouraged to conduct similar studies in other barangays or
use different research instruments to further identify community needs. This can help improve

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future business proposals and provide more comprehensive data for community development
planning.

CHAPTER 6

Business Description

This section describes the product to be offered, the equipment and materials needed, the
size of the business, and the personnel required to operate the business.

Product Description

The proposed business is a Fish Equipment Shop that offers fishing tools and accessories
needed by fishermen and fishing enthusiasts in the community. The products include fishing
rods, fishing lines, hooks, nets, bait, floats, and other basic fishing equipment. These products are
intended to support the daily fishing activities of local fishermen and to provide affordable and
accessible fishing supplies. The business aims to meet the needs identified from the survey
conducted in the study.

Equipment / Materials Needed

The equipment and materials needed for the operation of the Fish Equipment Shop
include display shelves, storage cabinets, tables, cash register, calculator, weighing scale, plastic
packaging, and basic store supplies. Fishing products such as rods, hooks, lines, nets, and bait
will also be needed as the main materials to be sold. These equipment and materials are
necessary to ensure proper storage, display, and selling of the products.

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Size of the Business

The proposed Fish Equipment Shop is classified as a small-sized business. It requires a

small amount of capital and operates within a limited area. The business is intended to serve the
local community only and will be managed on a small scale to ensure easy operation and
management..

Production Plan

This section presents the production process, equipment required, sources of materials,
and the estimated production cost of the proposed business.

Production Process

The production process of the Fish Equipment Shop focuses on the procurement and
preparation of fishing equipment for selling. First, fishing supplies such as rods, hooks, lines,
nets, and bait are purchased from trusted suppliers. Next, the products are checked to ensure
good quality and proper condition. After inspection, the items are organized, labeled, and
displayed on shelves inside the shop. Lastly, the products are sold directly to customers, and
stocks are monitored regularly to ensure availability of supplies.

Equipment Required

The equipment required for the production and operation of the business include display
shelves, storage cabinets, tables, weighing scale, cash register, calculator, and basic store
supplies. These equipment help in organizing, storing, and selling the fishing products
efficiently.

Estimated Production Cost

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 The estimated production cost includes the purchase of fishing equipment supplies, store
equipment, and other basic materials needed for operation. Since the business is small-scale, the
production cost is manageable and affordable. Proper budgeting and inventory control will be
practiced to minimize expenses and ensure continuous operation of the business.

Marketing Plan

This section contains the factors of the marketing mix such as product, place, price,
promotion, people, packaging, and positioning.

Product

The product offered by the business includes fishing equipment and supplies such as
fishing rods, hooks, lines, nets, bait, floats, and other basic fishing tools. These products are
selected based on the needs identified from the survey conducted among fishermen and fishing
enthusiasts in the community.

Place

The Fish Equipment Shop will be located in the same community where the survey for
this research was conducted. The area was chosen because it has active fishing activities and a
high number of fishermen and fishing enthusiasts. Establishing the business in this location will
make the products easily accessible to the target customers identified in the study.

Price

The prices of the products will be affordable and reasonable to suit the budget of the
target customers. Pricing will be based on the cost of supplies, competitor prices, and the
purchasing capability of the local community. Discounts may be offered for bulk purchases.

Promotion

Promotion of the business will be done through word-of-mouth, tarpaulin signage, and
recommendations from customers. The business may also use simple social media platforms to
inform the community about available products and promotions.

People

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 The people involved in the business include the owner and a small number of staff who
will handle selling, customer service, and inventory management. They will be trained to assist
customers properly and provide good service.

Packaging

Products will be properly packed using plastic packaging or small boxes to ensure
cleanliness and protection of the items. Proper packaging will help maintain product quality and
make the items easy to carry.

Positioning

The Fish Equipment Shop will be positioned as a reliable and affordable provider of
fishing supplies in the community. The business aims to be known for good quality products,
reasonable prices, and friendly customer service.

Executive

This section presents the Vision, Mission, Goals, and Objectives of the business.

Vision

To become the most reliable and accessible provider of fishing equipment in Barangay 2,
Sipalay City, helping local fishermen improve their livelihood and productivity.

Mission

To provide affordable, high-quality, and essential fishing tools and supplies to the
community while promoting sustainable fishing practices and supporting the growth of local
entrepreneurship.

Goals

 Establish a Fish Equipment Shop that directly addresses the needs of local fishermen and
fish vendors.
 Provide affordable and high-quality fishing equipment to the community.
 Encourage sustainable livelihood practices among residents of Barangay 2.

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  Support the local economy by creating a small business that benefits the community.

Objectives

 Open the Fish Equipment Shop within Barangay 2 to ensure easy access for customers.
 Offer a variety of fishing tools, such as nets, hooks, lines, floats, and small boat
accessories.
 Maintain reasonable pricing that aligns with the income levels of local fishermen.
 Ensure proper product management, packaging, and customer service.
 Promote the business through local awareness, word-of-mouth, and simple advertising
strategies.
 Monitor and evaluate the business to ensure it meets community needs and remains
sustainable.

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