Variable: Product Quality Evaluation:-
DEFINITION AUTHOR YEAR
The consumer’s assessment Jia En Lee et al. 2019
of a product’s overall
excellence is based on its
performance, reliability, and
brand-related attributes
that influence purchase
intention.
The systematic comparison Biby K B & Neethu 2025
of product attributes against Murali
consumer expectations
prior to making a buying
decision.
The cognitive process Syifaa Syafiqah et 2022
through which buyers judge al.
product effectiveness and
suitability before purchase.
The perceived Imdillah et al. 2025
measurement of functional
and symbolic benefits that
determine purchasing
outcomes.
Variable: Price Sensitivity:-
DEFINITION AUTHOR YEAR
The degree to which Jia En Lee et al. 2019
consumers’ purchase
intentions change in
response to price
variations.
The responsiveness of An Assessment of 2023
buyers toward price Factors Influencing
changes when University Students
evaluating skincare
products.
The extent to which Biby K B & Neethu 2025
price acts as a Murali
determining factor in
final purchase decisions.
The level at which Not Specified 2021
consumers adjust
buying behavior based
on perceived
affordability.
Variable : Skincare Quality Identification :-
DEFINITION AUTHOR YEAR
The ability of consumers An Assessment Study 2023
to recognize quality
indicators such as
ingredients, brand
credibility, and product
effectiveness.
The evaluation of Syifaa Syafiqah et al. 2022
skincare attributes to
determine product
authenticity and safety.
The process of Heliyon Authors 2024
distinguishing high-
quality skincare products
based on performance
and formulation.
The recognition of Not Specified 2023
skincare standards
through label
information and peer
reviews.
Variable: Product Quality Criteria:-
DEFINITION AUTHOR YEAR
Specific attributes, such Dennis A. Sandoval 2021
as durability,
ingredients, and
reviews, are used to
judge product
superiority.
The evaluative standards Dennis A. Sandoval 2021
consumers apply when
selecting among
competing products.
Measurable product Biby K B & Neethu 2025
features that influence Murali
comparison and
selection processes.
Objective and subjective Heliyon Authors 2024
benchmarks used in
determining perceived
product excellence.
Variable : Price Impact:-
DEFINITI AUTHOR YEAR
ON
The direct effect of Heliyon Authors 2024
perceived price
fairness on repurchase
decisions.
The influence of Dennis A. Sandoval 2021
pricing levels on
consumers’ product
selection and spending
habits.
The role of pricing Not Specified 2023
strategies in shaping
consumer evaluation
processes.
The extent to which Imdillah et al. 2025
pricing influences
perceived value and
choice behavior.
Variable : Quality Evaluation Process:-
DEFINITION AUTHOR YEAR
The structured Syifaa Syafiqah et 2022
cognitive procedure al.
through which
consumers analyze
product attributes
before forming
purchase intentions.
A multi-stage Jia En Lee et al. 2019
assessment of brand
and functional quality
prior to buying.
The comparative Heliyon Authors 2024
analysis of perceived
quality factors
affecting repeat
purchase.
The decision-making Not Specified 2021
sequence involving
assessment of
reliability, safety, and
effectiveness.
Variable: Product Quality Perception:-
DEFINITION AUTHOR YEAR
The consumer’s subjective Heliyon Authors 2024
judgment about a product’s
overall superiority.
The belief formed regarding Imdillah et al. 2025
product excellence based on
experience and information
cues.
The perceived performance Jia En Lee et al. 2019
level influencing purchase
intention.
The individual Not Specified 2023
interpretation of product
standards and effectiveness.
Variable: Price Consciousness:-
DEFINITION AUTHOR YEAR
The tendency of Heliyon Authors 2024
consumers to focus
primarily on paying
lower prices.
The degree to which An Assessment Study 2023
price awareness
influences skincare
buying behavior.
Consumer orientation Imdillah et al. 2025
toward minimizing
expenditure while
maximizing value.
The psychological Not Specified 2021
emphasis placed on
affordability during
purchase evaluation.
Variable: Product Quality :-
DEFINITION AUTHOR YEAR
The overall excellence of a Imdillah et al. 2025
product measured by
performance and reliability
attributes.
The capability of a product Jia En Lee et al. 2019
to meet stated and implied
consumer needs.
The functional and aesthetic Biby K B & Neethu Murali 2025
attributes determining
consumer satisfaction.
The perceived value derived Heliyon Authors 2024
from product effectiveness
and consistency.
Variable: Quality Perception:-
DEFINITION AUTHOR YEAR
The subjective Not 2021
evaluation of a Specified
product’s excellence
formed through
information cues.
The consumer’s belief Syifaa Syafiqah et al. 2021
regarding product
effectiveness and
safety.
The impression of Heliyon Authors 2024
quality influencing
repurchase behavior.
The interpretation of Imdillah et al. 2025
product standards
based on prior
experience.
Variable: Purchase Motivation:-
DEFINITION AUTHOR YEAR
The internal drive that Jia En Lee et al. 2019
stimulates consumers to
intend to buy a product.
The psychological Syifaa Syafiqah et al. 2022
factors encouraging
purchase intention.
The desire triggered by Not Specified 2021
perceived benefits and
affordability.
The underlying reason Heliyon Authors 2024
influencing repurchase
behavior.