Syllabus
1. Business Communication (BC107)-Semester I:
Module I: Essential English Grammar Tenses, Subject-verb Agreement, Punctuation, Sentence Structure,
Common Errors in English, Foreign Words.
Module II: Written English Communication Essay Writing, Precis Writing, Summarising, Paraphrasing.
Module III: Concept and Nature of Communication What is Communication?, Stages of communication:
Ideation, Encoding, Transmission, Decoding and Response, Channels of Communication: Downward,
Upward, Horizontal and Diagonal, Communication in Organization setting: Internal and External,
Barriers to Effective Communication, Guidelines to overcome communication barriers, The Listening
Process, Listening with a Purpose, Barriers to Listening, Effective Listening Strategies, Defining Non-
verbal communication, Functions of non-verbal communication, Gesture cluster, Acoustic Features.
Module IV: Effective Presentation Pre-Presentation Jitters, Preparation and Practice, Delivering the
presentation, Qualities of a skillful presenter, Capturing and maintaining attention, Handling questions,
Power-Point presentation, Netiquette, Professional profiles, Blogs, Letters, Emails, Memo, Notices.
Module V: Employment Communication Functions of report, Types of report, The report/proposal
process, Organizing the report/proposal, Resume writing, Group Discussion, Qualities/Skills assessed in
group discussion, Do's and Don’t's in a group discussion, Effective participation in group discussion,
Mock GD sessions,
2. Business Statistics (QAM103)-Semester - I:
Module 1: Introduction to Statistics Definitions, Functions of Statistics, Limitation of Statistics,
Applications of Statistics, Collection of Data: Types and Methods, Classification and Presentation of
data: Histogram, Frequency Curve, Frequency Polygon, Ogive.
Module 2: Measure of Central Tendency Concepts of Central Tendency: Meaning and Characteristics of
Average, Types of Averages: Arithmetic mean; Combined mean; Weighted mean; Median; Mode.
Module 3: Measure of Dispersion Measures of Dispersion: Range, Quartile Deviation, Mean Deviation,
Standard Deviation, Combined Standard Deviation, Correct Incorrect Values, Coefficient of Variation
(Absolute & Relative Measure of Dispersion), Skewness-Karl-Pearson’s Coefficient of Skewness,
Bowley’s Coefficient of Skewness, Moments, Kurtosis.
Module 4: Correlation Analysis and Regression Analysis Correlation: Introduction-Importance of
Correlation, Types of Correlation, Scatter Diagram Method, Karl Pearson’s coefficient of Correlation
(Grouped and Ungrouped), Spearman’s Coefficient of Rank Correlation, Rank Correlation for Tied
Ranks, Regression Analysis: Concepts of Regression, Difference b/w Correlation and Regression,
Regression Lines, Regression Coefficient in a bi-variate frequency distribution.
Module 5: Probability Theory & Distributions and Time Series analysis Probability Theory &
Distributions: Concept; Addition and multiplication theorems of probability; conditional probability &
independent events; Bayes’ theorem; Probability Distribution Function, Binomial distribution; Poisson
distribution; Normal distribution and their applications Time Series analysis: Introduction; Objectives of
Time Series analysis; Components of a Time Series; Moving Average Method; method of least squares
(fitting of linear trend only).
3. Accounting Fundamentals (ACCT102)-Semester I:
Module I: Introduction to Accounting Understanding the meaning, nature, functions and usefulness of
accounting, branches of accounting, accounting equation, accounting concepts and Generally
Accepted Accounting Principles. An overview of Indian and US [Link] to IFRS.
Module II: Recording of Transactions Concept of double entry. Understanding the Accounting cycle.
Preparation of voucher, journal, ledger and trial balance and numerical on the same. Subsidiary Books
Preparation of subsidiary books including purchase book, sales book, purchase returns book and sales
return books and numerical on the same. Cashbook, types of cash book and balancing of cashbook.
Numerical on single column cashbook, double column cashbook, triple column cashbook and petty
cash book.
Module III: Financial Statements Preparation of trading account, manufacturing account, profit and
loss account and balance sheet (Schedule VI Revised) along with adjustments and numerical on the
same.
Module IV: Financial Statement Analysis Introduction, objectives of financial statement analysis,
Techniques-Ratio analysis, Comparative analysis with numerical on the same. Limitations of
financial statement analysis. Purpose, use and structure of the Statement of Cash Flows, Preparation
of the statement of cash flows as per AS-3. Reporting cash flows and interpreting the statement of
cash flows with numerical on the same
Module V: Amalgamation Absorption and Reconstruction of Companies Determining purchase
consideration. Numerical on the accounting treatment of amalgamation, absorption, internal and
external reconstruction. Understanding on intercompany holdings. (No numerical) Company
Accounts: Introduction to shares, characteristics and types of shares no numerical on the same.
Accounting for debentures: Classification of Debentures. Differentiate Debentures from shares.
Numerical on issue of debentures for cash and for consideration other than cash. Issue of debentures
as collateral security,
4. Management Foundation (MGMT101)-Semester - I:
Module 1: Introduction Concept, Nature, Scope and Functions of Management, Levels of
Management, Evolution and Foundations of Management Theories - Classical and Neo - Classical
Theories, Systems Approach to organization, Modern Organization Theory.
Module 2: Management Planning Process Planning objectives and characteristics, Hierarchies of
planning, the concept and techniques of forecasting. Decision Making: Concepts and Process,
Management by objectives (MBO) the concept and relevance.
Module 3: Organization Meaning, Importance and Principles, Departmentalization, Span of Control,
Types of Organization, Authority, Delegation of Authority.
Module 4: Staffing Meaning, Job analysis, Manpower planning, Recruitment and selection,
Retention: Transfers and Promotions, Appraisals, Management Development, Job Rotation, Training,
Rewards and Recognition.
Module 5: Directing & Management Control Directing: Concept, Principles, Process, Elements.
Motivation: Concepts and Theories (Maslow’s Need Hierarchy Theory, Herzberg Two Factor Theory,
Theory X & Y)ERG Theory. Communication: Concept, Process, Types, Barriers, Effective
Communication. Leadership: Concept, Qualities of a Good Leader, Coordination Meaning, Nature,
Features, Objectives and Process of Management Control and Behavioural Aspects of Management
Control, Need for Control system, techniques of control and linkage between planning and control.
5. Principles of Marketing (MKTG101)-Semester - I:
Module 1: Introduction to Marketing Meaning of marketing, Core concepts of marketing, Evolution
and its role in the changing business environment, various marketing management philosophies,
Relationship between Marketing and Strategic Planning.
Module 2: Analyzing Marketing Opportunities and Understanding Consumers Internal and External
Marketing Environment Analysis, Introduction to Marketing Information System and Marketing
Research, Buying Behaviour for Consumer Markets and Industrial Markets, Buying Decision Process
and Factors Affecting Buyer Behaviour, Consumer Adoption Process.
Module 3: Segmentation, Targeting and Positioning Concept of Market Segmentation, Bases for
segmenting consumer and Business markets, Approaches for Targeting, Differentiation and
Positioning.
Module 4: Product and Pricing Strategies Product: Concept & Levels Classification of Products:
Consumer and Industrial Product Mix Product Line Decision Product Life Cycle and various
strategies New Product Development: Challenges & Process Packaging & Labeling: Concept &
Importance Introduction to various objectives of pricing, Pricing Process. Understanding various
pricing strategies and their application.
Module 5: Distribution and Marketing Communication Mix Nature of Marketing Channels, Channel
Functions and Flows, Channel Design and Management Decisions, Channel Dynamics. Introduction
to Wholesaling, Retailing and Logistics. The process of deciding the Marketing communication mix,
Marketing communication budget. Introduction to various elements of integrated marketing
communications