FEASIBILITY STUDY FORMAT

I. Title Page

• Business Name
• Nature of Business
• Location
• Prepared by (Names of Proponents)
• Course / Subject
• Instructor
• Date Submitted

II. Executive Summary

A concise summary (1–2 pages) covering:

• Business concept
• Target market
• Competitive advantage
• Total investment required
• Projected profitability
• Conclusion on viability

III. Introduction

A. Background of the Study

• Rationale of the business idea

• Industry overview
• Problem or opportunity identified

B. Objectives of the Study

• General objective
• Specific objectives

C. Scope and Limitations

• Coverage of the study

• Assumptions used

IV. Market Feasibility Study

A. Industry Analysis

• Industry trends
• Growth rate
• Market size

B. Target Market

• Demographic profile
• Geographic profile
• Psychographic/behavioral profile

C. Demand Analysis

• Estimated demand
• Survey results
• Customer preferences

D. Supply Analysis

• Competitors
• Market share
• Competitive strengths and weaknesses

E. Marketing Plan

• Product/Service description
• Pricing strategy
• Promotion strategy
• Distribution strategy

V. Technical / Operational Feasibility Study

A. Product or Service Description

• Features
• Production process / Service flow

B. Location Analysis

• Site selection justification

• Accessibility
• Utilities

C. Equipment and Technology

• Machinery
• Tools
 • Software (if applicable)

D. Production Plan / Service Plan

• Daily capacity
• Process flowchart

E. Suppliers

• Raw materials
• Terms of purchase

VI. Management and Organizational Feasibility

A. Organizational Structure

• Organizational chart

B. Management Team

• Roles and responsibilities

• Qualifications

C. Staffing Plan

• Number of employees
• Compensation structure

VII. Financial Feasibility Study

A. Total Project Cost

• Fixed investment
• Working capital

B. Sources of Financing

• Equity
• Loans

C. Projected Financial Statements (3–5 Years)

• Projected Income Statement

• Cash Flow Statement
• Balance Sheet
D. Financial Analysis

• Break-even Analysis
• Return on Investment (ROI)
• Payback Period
• Net Present Value (NPV) (if applicable)

VIII. Legal Feasibility

• Business registration requirements

• Permits and licenses
• Regulatory compliance
• Taxation considerations

IX. Socio-Economic Impact

• Contribution to employment
• Environmental considerations
• Community benefits

X. Conclusion and Recommendation

• Summary of findings
• Overall feasibility assessment
• Recommendation (Proceed / Revise / Reject)

XI. Appendices

• Survey questionnaire
• Financial computations
• Maps
• Resumes of proponents
• Supporting documents
📘 PART III: INTRODUCTION

(Suggested Length: 3–5 pages)

A. Background of the Study

1. Rationale of the Business Idea

🔎 What to Do:

• Explain why your group chose this business idea.

• Connect it to:
o A market need
o A consumer problem
o A business opportunity
• Support with simple data if possible (observation, trends, small survey, online
sources).

📝 Guide Questions:

• What inspired this idea?

• What gap in the market did you observe?
• Why is this business relevant in your area?

📌 Example Approach:

Start with a short paragraph describing the local situation.

Then explain the unmet need or opportunity.
End with why your business responds to that need.

2. Industry Overview

🔎 What to Do:

Provide a general overview of the industry where your business belongs.

Include:

• Type of industry (e.g., food service, retail, online selling)

• Current demand trends
• Basic industry performance in the Philippines or your locality
• If possible, mention growth or popularity trends

📝 Guide Questions:
 • Is the industry growing?
• Is it seasonal?
• Is it highly competitive?

Keep it simple but informative (1–2 pages).

3. Problem or Opportunity Identified

🔎 What to Do:

Clearly state:

• What problem exists?

OR
• What opportunity can be exploited?

Explain:

• Who is affected?
• Why it matters?
• How your business solves it?

Be specific and logical.

B. Objectives of the Study

1. General Objective

Write ONE broad objective.

Example:

To determine the feasibility of establishing a milk tea kiosk near XYZ University.

2. Specific Objectives

Write 3–5 measurable objectives aligned with feasibility components.

Examples:

• To analyze the target market and demand.

• To assess operational requirements.
 • To evaluate the projected profitability.
• To identify competitors and competitive advantage.

Make sure objectives are clear and action-oriented.

C. Scope and Limitations

1. Scope of the Study

🔎 What to Include:

• Location covered
• Time period of analysis
• Type of respondents surveyed
• Areas analyzed (market, technical, financial)

Example:

This study covers students aged 18–25 within a 1-kilometer radius of XYZ University.

2. Limitations

🔎 What to Include:

• Limited number of respondents

• Reliance on estimated financial projections
• Time constraints
• Market uncertainties

Be honest but realistic.

📘 PART IV: MARKET FEASIBILITY STUDY

(Suggested Length: 6–10 pages)

A. Industry Analysis
1. Industry Trends

🔎 What to Do:

Identify current trends affecting the industry.

Examples:

• Health-conscious food trends

• Online ordering growth
• Budget-friendly consumption behavior

Use:

• News articles
• Observations
• Local data

2. Growth Rate

Explain whether:

• The industry is expanding

• Stable
• Declining

If exact statistics are unavailable, use logical reasoning supported by observation.

3. Market Size

Estimate:

• Number of potential customers in the area

• Total possible demand

Example:
If 3,000 students are nearby and 40% buy milk tea weekly:
Estimated potential = 1,200 customers

Show simple computations.

B. Target Market
1. Demographic Profile

• Age
• Gender
• Income level
• Occupation

2. Geographic Profile

• Specific location
• Radius coverage
• Accessibility

3. Psychographic/Behavioral Profile

• Lifestyle
• Buying habits
• Preferences
• Frequency of purchase

Be specific and realistic.

C. Demand Analysis

1. Estimated Demand

Use:

• Survey data
• Observation
• Logical projections

Show computation:
Expected daily customers × average price = daily sales

2. Survey Results

Include:

• Number of respondents
 • Summary of answers
• Graphs or tables (if possible)

Minimum recommended: 30 respondents.

3. Customer Preferences

Discuss:

• Preferred price range

• Flavor/product preference
• Buying frequency

Interpret the results — do not just present numbers.

D. Supply Analysis

1. Competitors

Identify:

• Direct competitors
• Indirect competitors

Include:

• Location
• Price range
• Product offerings

2. Market Share (Estimated)

Estimate competitor dominance based on:

• Foot traffic
• Customer observation
• Online reviews

3. Competitive Strengths & Weaknesses

Compare:

• Pricing
• Quality
• Location
• Customer service

Then explain your competitive advantage.

E. Marketing Plan

1. Product / Service Description

Describe:

• Features
• Unique selling proposition (USP)

2. Pricing Strategy

Explain:

• Cost-based pricing?
• Competitor-based pricing?
• Value-based pricing?

Show simple pricing computation if possible.

3. Promotion Strategy

Examples:

• Social media marketing

• Flyers
• Student discounts
• Opening promos

4. Distribution Strategy

Explain:
 • Physical store?
• Online delivery?
• Both?

📊 RUBRIC FOR PART III & IV

Total: 50 Points

PART III: INTRODUCTION (20 Points)

Criteria Excellent Good Fair Poor Points

Background & Clear, logical, Mostly Some gaps Weak ___ /8
Rationale (8) well-supported clear explanation
Objectives (5) Clear, Minor Vague Unclear ___ /5
measurable, issues
aligned
Scope & Realistic and Mostly Limited Missing key ___ /7
Limitations (7) clearly defined clear explanation parts

Subtotal: ___ /20

PART IV: MARKET FEASIBILITY (30 Points)

Criteria Excellent Good Fair Poor Points

Industry Clear trends & Adequate Limited data Weak ___ /6
Analysis (6) logical analysis analysis
Target Market Well-defined & Mostly clear Vague Unclear ___ /6
(6) specific
Demand Strong data & Minor gaps Weak data No clear ___ /8
Analysis (8) computation basis
Supply Clear competitor Basic Limited Missing ___ /5
Analysis (5) comparison comparison analysis
Marketing Complete & realistic Mostly Incomplete Weak ___ /5
Plan (5) complete

Subtotal: ___ /30

✅ TOTAL: ___ /50

 📘 FEASIBILITY STUDY TEMPLATE

PART III – INTRODUCTION

A. Background of the Study

1. Rationale of the Business Idea

Our proposed business is ____________________________________________

located at ____________________________________________.

We chose this business idea because:

The need or opportunity we identified in the market is:

This business is relevant because:

2. Industry Overview

The business belongs to the __________________________ industry.

Based on our research, this industry is currently:

☐ Growing
☐ Stable
☐ Declining

Evidence/Explanation:

Common trends in this industry include:

• __________________________________________________________
• __________________________________________________________
• __________________________________________________________

3. Problem or Opportunity Identified

The main problem/opportunity identified is:

Who is affected by this problem/opportunity?

How will our business address this?

B. Objectives of the Study

General Objective

To determine the feasibility of establishing

_____________________________________________________________.

Specific Objectives

1. To analyze ____________________________________________
2. To evaluate ____________________________________________
3. To assess ____________________________________________
4. To determine ____________________________________________
5. To identify ____________________________________________

C. Scope and Limitations

Scope of the Study

This study covers:

Location: ____________________________________________
Target Respondents: ____________________________________________
Time Period Covered: ____________________________________________
The study includes the following areas of analysis:

☐ Market
☐ Technical
☐ Financial
☐ Management

Limitations of the Study

This study is limited by:

Assumptions used in the study:

• __________________________________________________________
• __________________________________________________________
• __________________________________________________________

📘 PART IV – MARKET FEASIBILITY STUDY

A. Industry Analysis

1. Industry Trends

Current trends affecting the industry:

1.
2.
3.

Explanation:

2. Growth Rate

The industry is experiencing:

☐ Rapid growth
☐ Moderate growth
☐ Stable condition
☐ Decline

Basis for this conclusion:

3. Market Size

Estimated total number of potential customers in the area:

Basis of estimation:

Simple computation:

Total population in area: __________________

Estimated % of potential buyers: ____________

Estimated market size = __________________________

B. Target Market

1. Demographic Profile

Age Range: __________________

Gender: __________________
Income Level: __________________
Occupation: __________________

2. Geographic Profile

Specific location of target market:

Coverage radius (km): __________________

Why this location is strategic:

3. Psychographic / Behavioral Profile

Lifestyle characteristics:

Buying behavior:

Frequency of purchase:

☐ Daily
☐ Weekly
☐ Monthly

C. Demand Analysis

1. Survey Summary

Number of respondents: __________________

Key findings:

• __________________________________________________________
• __________________________________________________________
• __________________________________________________________

2. Estimated Demand

Estimated number of customers per day: __________________

Average price per product/service: __________________

Projected Daily Sales:

Daily Customers × Price = __________________

Projected Monthly Sales:

Daily Sales × 30 days = __________________

3. Customer Preferences

Most preferred product/service:

Preferred price range:

Important buying factors:

☐ Price
☐ Quality
☐ Location
☐ Brand
☐ Convenience

D. Supply Analysis

1. Competitors

Competitor Name Location Price Range Strength Weakness

2. Competitive Advantage

Our competitive advantage is:

Why customers would choose us:

E. Marketing Plan
1. Product/Service Description

Main product/service offered:

Unique Selling Proposition (USP):

2. Pricing Strategy

Pricing method used:

☐ Cost-based
☐ Competitor-based
☐ Value-based

Price computation:

3. Promotion Strategy

Promotion methods:

☐ Social Media
☐ Flyers
☐ Discounts
☐ Influencer Marketing
☐ Referral Program

Details:

4. Distribution Strategy

Type of distribution:

☐ Physical Store
☐ Online
☐ Both

Explanation:
✅ END OF TEMPLATE