The Research Process
Research Methods for Management (Term III) [Link] Nath Kumar
The Research Process The Research Process consists of the following stages: Clarifying the Research Question
Discover the Management Dilemma - exploration Define the Management Question - exploration Define the Research Question(s) Refine the Research Question(s)
Research Proposal Research Design Strategy (type, purpose, time frame, scope, environment)
Data Collection Design Sampling Design Instrument Development & Pilot Testing
Data Collection & Preparation Data Analysis & Interpretation Research Reporting Management Decision
Management-Research Question Hierarchy STEP 1: Management Dilemma
What symptoms cause management concern? What environmental stimuli raise management interest?
How can management eliminate the negative symptoms? How can management fully capitalize on an opportunity? What plausible courses of action are available to management to correct the problem or take advantage of the opportunity, and which should be considered?
STEP 2: Management Question
STEP 3: Research Question(s)
STEP 4: Investigative Questions
What does the manager need to know to choose the best alternative from the available courses of action? What should be asked or observed to obtain the information the manager needs? What is the recommended course of action, given the research findings?
STEP 5: Measurement Questions
STEP 6: Management Decision
Exploration It typically begins with a search of published data. In addition, researchers often seek out people who are well informed on the topic, especially those who have clearly stated positions on controversial aspects of the problem.
The Research Proposal Research Question Revise question
Propose Research
Budget and Value Assessment Value exceeds cost Issue Request for Proposal Obtain Budget and Design Approval Approved Execute Research Design Cost exceeds value Rejected
Management Decision without Research