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Nature and Scope of Consumer Behavior

The field of consumer behavior studies how individuals and groups select, purchase, use, and dispose of products and services. It examines the psychological, social, and economic factors that influence these decisions and their impacts on consumers and society. The scope of consumer behavior includes developing tailored marketing strategies, following consumer protection regulations, aiding social marketing efforts, and helping consumers and producers understand themselves and their environment. It also encompasses the psychological, sociological, social psychological, cultural anthropological, and economic factors that shape consumption patterns within a given population.

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Mayur Jain
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32 views2 pages

Nature and Scope of Consumer Behavior

The field of consumer behavior studies how individuals and groups select, purchase, use, and dispose of products and services. It examines the psychological, social, and economic factors that influence these decisions and their impacts on consumers and society. The scope of consumer behavior includes developing tailored marketing strategies, following consumer protection regulations, aiding social marketing efforts, and helping consumers and producers understand themselves and their environment. It also encompasses the psychological, sociological, social psychological, cultural anthropological, and economic factors that shape consumption patterns within a given population.

Uploaded by

Mayur Jain
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

[Link] and scope of consumer behavior?

Ans.
The field of consumer behavior is the study of individuals, groups, or organizations & the processes they use to select , secure, use, & dispose of products , services, experience or ideas to satisfy the needs & the impacts that these processes have on the consumer & society. (Ref -consumer Behavior - -Del l. Hawkins, Roger J. Best, Kenneth a. Coney, Amite mookerjee. Scope --[Link] subject helps in developing tailor made marketing strategies to address the consumer needs. 2. Helps in following regulatory policy of a nation which is developed to protect consumer interest 3. Helps in social marketing [Link] consumers & producers to understand ones environment & oneself.

[Link] is the scope of consumer behavior?


Ans.
scope of Consume behavior refer to the study of market potential available in particular Area of the country, based on the customer taste, habits and standard of living of the people living there. 1. Psychology 2. Sociology 3. Social Psychology 4. Cultural Anthropology 5. Economics

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