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Key Features for Indian Mobile Buyers

The document outlines a research problem investigating why sales of Indian mobile handsets have not met expectations despite attractive prices. It then describes a questionnaire to determine the key features important to typical Indian customers when purchasing a mobile handset and their preferred price range.

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Jonathan Leavey
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5 views1 page

Key Features for Indian Mobile Buyers

The document outlines a research problem investigating why sales of Indian mobile handsets have not met expectations despite attractive prices. It then describes a questionnaire to determine the key features important to typical Indian customers when purchasing a mobile handset and their preferred price range.

Uploaded by

Jonathan Leavey
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd

Research Problem : Sales of Indian Mobile handsets havent picked up as expected despite the attractive prices.

Research Objectives: To find the features which a typical Indian customer looks for in a mobile handset.

Questionnaire
Name: Occupation: Specify your age group:Gender:

On a scale of 1 to 5, circle the appropriate number that indicates the importance to you of each of the following items. A score of 1 being very unimportant (VU) and 5 being very important (VI).

Features
1. 2. 3. 4. 5. 6. 7. 8. Battery Life Music Player with loud speakers Radio High Resolution Camera GPS Touch Screen 3G and Wifi Auto Update of Applications and Operating Software

Importance VU VI 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5

What is the favourable price range for a mobile handset that suit your needs (Please tick any one):1. Between Rs. 2000 Rs. 5000 2. Between Rs. 5000 Rs. 10000 3. Between Rs. 10000- Rs. 15000 4. Between Rs. 15000- Rs. 20000 5. More than Rs. 20000

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