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Micromax Telecommunications Overview

The document is a 3 C report on Micromax Telecommunications submitted by two MBA students to their professor. It provides details about Micromax including that it is an Indian telecommunications company and manufacturer of wireless phones. It discusses Micromax's growth in India, becoming the largest domestic mobile handset company in 2010 and third largest mobile seller. The report also gives brief details about Micromax's competitors and changes it has made including new operating systems and touch screens.

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19 views4 pages

Micromax Telecommunications Overview

The document is a 3 C report on Micromax Telecommunications submitted by two MBA students to their professor. It provides details about Micromax including that it is an Indian telecommunications company and manufacturer of wireless phones. It discusses Micromax's growth in India, becoming the largest domestic mobile handset company in 2010 and third largest mobile seller. The report also gives brief details about Micromax's competitors and changes it has made including new operating systems and touch screens.

Uploaded by

naveensrao1
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd

3 C REPORT ON MICROMAX TELECOMMUNICATION

SUBMITTED BY,
Raghavendra and Ashith Rai, 2nd YEAR MBA, SAHYADRI COLLEGE, MANGALORE.

SUBMITTED TO,
VISHAL SAMARTHA, DEPARTMENT OF MBA, SAHYADRI COLLEGE, MANGALORE.

DATE: 20-03-2012

COMPANY
Micromax is a telecommunications company based in Gurgaon, Haryana, India. It is a manufacturer of wireless telephone. Micromax has 23 domestic offices across the country and international offices in Hong Kong, USA, Dubai and now in Nepal. Micromax Informatics Limited has announced its foray into Maldivian telecom space through an exclusive partnership with Sense Wood Maldives (Pvt) Ltd. Micromax has made the handsets available through all leading outlets across the country, reaching out to the market with 150% mobile penetration. Micromax is the largest Indian domestic mobile handsets company in terms of units shipped during the quarter ended March 31, 2010 and the third largest mobile handset seller in India as at March 31, 2010. Presently, it has less than 500 employees. Micromax has its store located in Croma stores, Planet M, e Zone, Reliance webworld, UniverCell, The MobileStore, etc.

Micromax made its debut in 1991, but it has only become well known in the past few years. The company entered the Indian cell phone handset market in March 2008. Within six months, it had won a market share of 0.59%. Micromax has seen a rise in market share since that time. Micromax is now the largest Indian domestic mobile handsets company, in terms of units shipped during the quarter ended March 31, 2010 and the third largest mobile handset seller in India as at March 31, 2010. On March 31, 2010 the company registered the market share of 6.24% for that quarter, which grew from 0.59% in September 2008. Micromax became the fastest-growing mobile brand in India for the fiscal year 20092010. Handset sales have grown by 123.48% from 1.15 million units in the quarter ended June 30, 2009 to 2.57 million units in the quarter ended March 31, 2010. Micromax also sells data cards to service providers in India. On July 28, 2011, Micromax has withdrawn its 4.66 billion rupees (about $106 million) initial public offering (IPO) due to volatile market conditions. The withdrawal was recommended by its board to allow the therefore company to focus on new product launches and product development

COMPETETORS

Nokia Samsung Karbon

Virgin

CHANGES

Logos Touch screen

Android operating system

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