We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF or read online on Scribd
415 repruary &2
,
doe jek.
7 neon wececr)
(10
BRIEFING
PURIFICATION CAMPAIGN _
THE VITAL ROLE OF FR
It ds now nearly 2 years since we were advised of the need
for the Overwhelming Public Popularity Campaign. Part of
the original campaign iden was to really move ont into”
society with the Purification Rendowm and, vse, Jt to briage
russes of people into Scientoloay.
Today more than ever the world needs Scientology end
the PuriZication Rundown. Drugs, toxic wastes, chemicals
in our daily food and air pollution are the products of
modern society that harmfully affect most of the people, on
this planet.
Now the Guardian's Office has its target of $50 million
Purif sales to be made by_1 July. the vital role of PR in
order to help achieve this target 1s without question.
Within the scope of policy (HCOPLs OT Orgs; Targets, Defense;
and Public Image to name a few) we are looking at expanding
Our Purpose and areas of operation so that we really are
taking over the handling of the fleld of mental health,
It is the job of PRs to make the Purif the thing to do -
to create A craze greater than jogging.
PR backup to gét media and media features on the Purif
is essential. PR needs to create the image that the Purif
is the 'in thing', tho latest health fad and craze sweeping
the world. PRs need to coordinate their activities with
other bureaux to create the maximum popularity . for
the Purification Rundown. Where there is-a PR product such
as a media article on its value, supplementary advertising
should be done, so that readers know where [Link] to have
the Purif delivered.
PRs need to ally opinion leaders, professionals and government
officials in the area of health so that they inspect and
validate the Purification Rundown. With this type of backup
PR makes the Purif the thing ts do by popularizing it
through media channels-.
While full scale marketing and delivery plans are work:
ed
out, PR needs to get busy doing ite thing. Attached f9.a guideline of
the immediate actions that PPs can. move-onm over the -next
3 weeks to back up marketing and delivery activities.
The Purif 50M Target belongs to the whole GO. So PRaseseeeee
co TO IT.
PETER THOMPSON
PURIF SPECIAL PUT i/c WH
and JIM MEISLER
T/DG PR WW
authorized by AVC WW R ACTIONS TO FLAWK PURIF #50 MULLTCOM TARCHD
—_——_—
1, Using existing material on Purif available in your
area sell feature stories on the Purif on a pure interest
basis to the health magazines and papers.
2, Survey the medical literature in your areca covering
the fields of pharmacology, therapeutic sweating, toxicology etc.
and list out the key individuals in those areas who are
working on related subjects to the Purif. Get familiar
with what those persons are saying so that you understand
what they are doing. Then. get meetings set up with them
on the basis of the practical work that has been done
by LRH on this area.
3. Meet these key individuals, interest them in the Purif and its
results and close them on making favourable [Link]
the idea of the Purif.
4. Gain the support of local celebrities who have done
the Purif, to speak about it in all public appearances.
5. Where you get favourable media on the Purif, get
Permission to reprint it and circulate it broadly to
the media.
6. Using UL statements (with their permission), lave stories
written for presentation to the media for publication.
7. Incorporate into all PR med4a interviews our position
against drug bondage and the wonders of the Purification
Rundown.
8. Gather up from the orgs raving success ‘and ‘miracle
success stories' from Purification RD completions. Get
photos of the persons and notorized statements attesting
to their gains. Packaye these up as tiedia stories and
sell to special interest magazines.
[Link] our incredibly fast Scn. comm lines. Where an
excellent media article on the Purif has appeared in one
area, send it immediately to your Cont PR and WW so that it
can be redistributed to other areas.
10, Get the Purdf message tagged onto all org events.
Get Scientologists fired up to assist ‘the GO in its delivery
efforts.
[Link] individual Scientologists with media comm lines
or involved in the media themselves to promote the Purif
message.
MAKE THE PURIF THE THING TO DO. PROMOTE DRUGS AS THE THING
OF THE PAST AND THE ‘PURIF AS THE THING OF THE FUTURE.