Oracle Business Intelligence Enterprise Edition

Overview

What is BI?
BI enables Business people to ask and answer questions Companies to get value from all the data they collect and store BI requires Technology Hardware and database platforms; data management software; delivery tools Business practices Governance, decision processes, operational processes Data Definitions, cleansing processes, consistency and trustworthiness People Changing roles/responsibilities, empowering knowledge workers to use information
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Day 1 Part 1 Objectives

What Is Business Intelligence?

Provides users the data and tools to answer questions that are important to running the part of the business for which they are responsible: Determine whether the business is on track. Identify where things are going wrong. Take and monitor corrective actions. Spot trends. Examples include:

Show me sales for each district by month. Show me the average sales amount for this quarter. Compare sales this quarter with sales a year ago. Show me the lowest-ranked salesperson by region. Show me the lowest-ranked product this year.

Business Intelligence Challenges

Differing Requirements
Based on the role of the user, different questions need to be answered. Level of data detail required varies.

Summarized data is appropriate for executives, but details are required at lower levels.

Ineffective Tools

Analysis tools are often difficult to master, hard to use, and specialized. They:

May require detailed knowledge of the data layout and special syntax May require manual consolidation of results from multiple sources Are often complex and single-purpose: query versus analysis

Reporting tools are often static or fixed and do not allow for interactivity:

Questions may be asked, but cannot be answered. Drill down is often impossible, making causes difficult to determine.
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Solution: Oracle BI Enterprise Edition

Provides insight, processing, and prebuilt solutions that allow users to seamlessly access critical business information and acquire the business intelligence to achieve optimal results

Assess Identify Act Diagnose Optimal Results

Oracle BI Enterprise Edition

Is a next-generation business intelligence platform: Provides optimized intelligence to take advantage of relational database technologies

Accesses data regardless of its organization or layout

Leverages and extends common industry techniques

Data warehousing Dimensional modeling

Large & Changing Data Volumes

Large amounts of data need to be accessed to provide meaningful results.

Data may reside in many systems. Results may require accessing millions of records. Data volumes are ever-increasing. Data requires changes based on business requirements. Data organization may make access difficult, time-consuming, and resource intensive.

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Data Warehousing

Brings together data from many sources Organizes data for analytical processing

Denormalize data: Duplicate and flatten data structures Reduce joins: Reduce the number of tables and relationships Simplify keys: Use surrogate keys such as a sequence number Employ star schemas: Simplify relationships between tables
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Transactional Versus Analytical Systems

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Transactional Versus Analytical Systems Database Schema

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Star Schema

A star schema organizes data into a central fact table with surrounding dimension tables. Each dimension row has many associated fact rows.

The dimension tables do not relate to each other.

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Fact

Contains business measures or metrics

Data is often numerical.

Is the central table in the star schema

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Dimension

Contains attributes or characteristics about the business Data is often descriptive (alphanumeric). Qualifies the fact data

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User-Friendly

Models the way users think about data Enables data to be understood and analyzed

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Star Schema: Example

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Star Schema: Example

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Dimensional Modeling

It is a technique for logically organizing business data in a way that helps end users understand it.

Data is separated into facts and dimensions. Users view facts in any combination of the dimensions.

It allows users to answer Show me X by Y by Z type questions.

Example: Show me sales by product by month. Fact Dimension Dimension

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Oracle BI Enterprise Edition Platform

Is an engine that provides core business intelligence and analytics capabilities Is a platform to model data so that users can understand it Is a server to generate SQL and seamlessly access and manipulate data from multiple sources Is simple to use, highly interactive, Web-based analysis tool and has the ability to preconstruct dynamic reports and alerts
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Oracle BI Applications

Provides all that the Oracle BI Platform does, plus:

Applications for common industry analytical processing, such as Service Analytics, Sales Analytics, Pharma Analytics, and so on Prebuilt role-based dashboards and requests to support the needs of everyone from line managers to chief executive officers A prebuilt database designed for analytical processing with prebuilt routines to extract, load, and transform data from transactional systems such as Oracles Siebel CRM application.

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Summary
In this lesson, you should have learned how to: Define and describe business analytics and business intelligence Identify the analytical business challenge and the solution provided by Oracle BI products Define and describe data warehousing and data modeling Identify and describe the Oracle BI products used to support business intelligence requirements
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Day 1 PART 2

Exploring the Oracle BI Enterprise Edition User Interface

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Objectives
Use Oracle BI Answers to construct, modify, and save analytics requests Navigate an Oracle BI Analytics Intelligence Dashboard

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Oracle BI Answers

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Oracle BI Presentation Service

Objectives After completing you should be able to: Use Oracle BI Answers to construct, modify, and save analytics requests Navigate an Oracle BI Analytics Intelligence Dashboard

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Oracle BI Answers

Oracle BI Answers user interface used to query an organizations data Provides a set of graphical tools to create and execute requests for information

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Starting Oracle BI Answers

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Subject Areas

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Working with Requests in Oracle BI Answers

Constructing a request Modifying request criteria Changing column order Displaying request results Modifying results layout Adding filters to requests Creating and editing filters Saving a request
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Constructing a Request

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Modifying Request Criteria

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Changing Column Order

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Displaying Request Results

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Saving a Request

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Oracle BI Dashboards
Pages in an Oracle BI Analytics application are: Used to display results of one or more saved Oracle BI requests Used to display other content items, such as:

Links to Web sites ActiveX objects HTML text Links to documents Embedded content: images, text, charts, and tables

Prebuilt in Oracle BI Applications Created by Oracle BI users or application developers Shared by common groups of users Modified based on personal preferences and business needs

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Accessing Oracle BI Intelligence Dashboards

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Accessing Saved Intelligence Dashboards

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Viewing Intelligence Dashboard Detail

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Modifying Intelligence Dashboards

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Editing Dashboards

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Editing Dashboards

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Summary
After completing this you should have learned how to: Use Oracle BI Answers to construct, modify, and save analytics requests Navigate an Oracle BI Analytics Intelligence Dashboard

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Lab
In this lab you will: Create, view, modify, and save a request in Oracle BI Answers Explore an Oracle BI Analytics Intelligence Dashboard and associated requests [Link] be_bi/bi_ee_1013/saw/[Link]#o ( setting up SH sales history data )

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Day 1 Part 3

Oracle BI Enterprise Edition Architecture

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Objectives
After completing this lesson, you should be able to: Identify the major components that make up the Oracle BI Enterprise Edition architecture Describe the role of key components in the architecture Describe the relationships among the components
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Oracle BI Architecture

Oracle Business Intelligence Clients Oracle Business Intelligence Presentation Services Oracle Business Intelligence Presentation Catalog Oracle Business Intelligence Server Oracle Business Intelligence Repository Oracle Business Intelligence Scheduler Data Sources
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Oracle BI Server

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Oracle BI Server Details

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Oracle BI Repository (.rpd) & Cache

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[Link]

Is a configuration file used by the Oracle BI Server at startup Specifies values that control processing, such as:

Defining the repository (.rpd) to load Enabling or disabling caching of results

[Link]

Is a configuration file used by the Oracle BI Server Specifies values that control SQL generation Defines the features supported by each database

Log Files

[Link] records Oracle BI Server messages. [Link] records information about query requests.

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Oracle BI Scheduler

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Data Sources

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Data Sources

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Sample Request Processing

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Oracle BI Enterprise Edition Platform Architecture

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DAY 1 PART 4

Oracle Business Intelligence Applications

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Oracle Business Intelligence Applications

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Oracle Business Intelligence Applications

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