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Data Encoding and Compression Techniques

This document provides an overview of the Marketing Merchant contest. The contest challenges student teams to associate taglines of different brands with relevant photographs to market those brands. Teams must submit their first round entries as PowerPoint presentations pairing 10 given brand taglines with photos and short write-ups. The 10 highest scoring teams will advance to the second round on campus, where they will be given new taglines to pair with photos taken around IIT Roorkee. The top 5 teams will then do a final presentation explaining their photo and brand choices, with the winners receiving first prize and runners-up receiving second prize.

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9 views2 pages

Data Encoding and Compression Techniques

This document provides an overview of the Marketing Merchant contest. The contest challenges student teams to associate taglines of different brands with relevant photographs to market those brands. Teams must submit their first round entries as PowerPoint presentations pairing 10 given brand taglines with photos and short write-ups. The 10 highest scoring teams will advance to the second round on campus, where they will be given new taglines to pair with photos taken around IIT Roorkee. The top 5 teams will then do a final presentation explaining their photo and brand choices, with the winners receiving first prize and runners-up receiving second prize.

Uploaded by

structdesign
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

CONTEST OVERVIEW:

Name of the Event: MARKETING MERCHANT. MARKETING MERCHANT - Let your intellect shine, Explore the witty world of marketing the fun way ! This is a platform for students with a proven talent and flair for marketing, which drives innovation, inspires perseverance and builds a team spirit. Rules and regulations: -Every team comprises of 2 members. -Each team will be given 10 taglines related to different brands. -They need to associate different photographs of (different products or anything relevant) marketing to that specific product (brand) using that photograph or tagline. -With this they must include a short write up .Particularly 1 paragraph each, with the picture describing the brand message or the USP related to the brand. -They need to market the products using the tagline of a different brand. (Note- Brand marketed using a tagline given should not be referred to the original product tagline. Eg- Taste The Thunder brand to be marketed using a picture should not be Thumbs [Link] any product of a company who markets Thumbs Up.) - For the First Round each team will register online on [Link].cognizance12@[Link] and submit their work as a power point presentation. Please include the team name, name of the participants, email id and phone no. -After this 10 teams which qualify round 1 will move on to the second round to be held in IIT Roorkee Campus where new fresh Tag Lines will be given to them. -They will have to do the same task in the 2nd round as well, but associate pictures from The beautiful IIT Roorke campus to market the different brands for cognizanze participation (pictures taken outside the IIT campus will not be allowed). - Finally the 5 chosen teams will be scrutinized and move on to 3rd and final round where they will have to give a presentation regarding their selection of the pictures taken by them . - This will be held in the management dept. Various questions will be asked from the expert faculty panel regarding their choice and related brands. - The 2 prizes to be won, First Prize -The winners Second Prize - Runners up. Any further queries regarding the contest please Contact: Ravikant Yadav (91-7417529521) Aditya Aghi (91-8958044094)

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