CONTENTS
CHAPTERS TOPICS Page No.
CHAPTER 1: INTRODUCTION & EXECUTIVE SUMMARY
1.1 Introduction oI the Topic 1 - 14
1.2 ,ckground oI the Study 15
1.3 Introduction to the problem 16
1.4 The R,tion,le oI the Study 17
1.5 The Scope oI the study 18
1.6 Executive Summ,ry 19
CHAPTER 2: COMPANY PROFILE
2.1 Introduction to the Org,niz,tion 20-24
CHAPTER 3: OB1ECTIVES & METHODOLOGY
3.1 Objectives oI the Project 26
3.2 D,t, ,nd S,mple 26
3.3 An,lysis oI the D,t, 27
3.4 Limit,tions oI the project 27
CHAPTER 4: OBSERVATIONS, ANALYSIS & DISCUSSION
4.1 Promotion,l Activities 29-39
4.2 Competitors An,lysis 40-42
4.3 SWOT An,lysis 43
4.4 Customer S,tisI,ction Rese,rch 44-52
4.5 Findings oI the rese,rch 52
4.6 Product Development Ior Sm,rt C,reers. 53-55
CHAPTER 5: CONCLUSION & RECOMMENDATIONS
5.1. Conclusion 56-59
5.2 Recommend,tions 60
5.3 Promotion,l Recommend,tions 60
ANNEXURE
ILIOGRAPHY
Questioner