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Understanding Consumer Buying Behavior

Consumer buying behavior refers to the decision processes and acts of people who purchase products for personal rather than business use. It involves how consumers make decisions to buy products and services. Key factors that influence consumer buying behavior include marketing, personal needs and preferences, brand perception, and economic considerations.

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4 views10 pages

Understanding Consumer Buying Behavior

Consumer buying behavior refers to the decision processes and acts of people who purchase products for personal rather than business use. It involves how consumers make decisions to buy products and services. Key factors that influence consumer buying behavior include marketing, personal needs and preferences, brand perception, and economic considerations.

Uploaded by

ranjankumarram
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Introduction

Buying Behavior
The decision processes and acts of people involved in buying and using products

Consumer Buying Behavior


Buying behavior of people who purchase products for personal use and not for business purposes

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