What is Directing
Directing is a process of telling a person what to do .It means1) Issuing orders & instructions by a superior to his/her subordinate (commanding) 2) Guiding & supervising subordinates to ensure that the work is carried out as planned (Supervision) 3) Assigning jobs to subordinates & guiding, advising & helping them to do the jobs effectively ( leadership) 4) Inspiring the subordinates to take efforts to achieve organizational goals, by providing good working environment & job satisfaction ( motivation ) 5) By transferring information, idea, understanding subordinates & rectifying errors in time, based on feedback information (communication)
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Meaning & Definition
It includes the process of motivating subordinates. It is a complex function that includes all those activities which are designed to encourage subordinates to work effectively & efficiently. Koontz
Features of Directing
1) Deals with people: Direction is a process of supervising, Instructing, influencing, motivating, leading,& Communicating People at work 2) Seeks Performance: Managers must be able to make things Happen 3) Provide a link- Directing function link between different functions in an organization such as planning, organizing, staffing & helps in matching individual goals with organizational goals by influencing, motivating & leading.
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Pervasive- Directing is a common activity of all managers at levels of an organization. Every manager has to direct his subordinates to get things done & achieve the desired results. The amount of time spent by managers in directing decreases at higher levels of management
5)
Dynamic & continuous- Directing is continues activity. It is a dynamic function which means the techniques of directing has to change whenever plans change.
Significance of directing function
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2) 3) 4) 5) 6) 7)
It is a implementation of management & is called" management-in-action . Directing initiates action Directing makes things to happen Achieves coordination & integration of activities Motivates people Facilitates change Attains balance & stability