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Tata Nano Customer Satisfaction in Coimbatore

This document contains a 24 question survey about customer satisfaction with the Tata Nano car in Coimbatore city. The survey collects information about demographics, vehicle usage, purchase details, reasons for selection, satisfaction levels with various aspects of ownership like design, price, mileage, maintenance costs, service centers and performance. It concludes by asking for any drawbacks experienced and suggestions to improve the Tata Nano car.

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30 views6 pages

Tata Nano Customer Satisfaction in Coimbatore

This document contains a 24 question survey about customer satisfaction with the Tata Nano car in Coimbatore city. The survey collects information about demographics, vehicle usage, purchase details, reasons for selection, satisfaction levels with various aspects of ownership like design, price, mileage, maintenance costs, service centers and performance. It concludes by asking for any drawbacks experienced and suggestions to improve the Tata Nano car.

Uploaded by

lindakutty
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd

CUSTOMER SATISFACTION OF THE TATA NANO CAR (With special reference to Coimbatore city) QUESTIONNAIRE

1. Name 2. Age o Below 20 years o 21-30 years o 31-40 years


o

Above 40 years

3. Gender o Male o Female 4. Educational status

o Up to school o UG level o PG level o Others 5. Occupation o Student o Businessmen o Employee o Others 6. Monthly Income o Below 20,000 o 20,001 30,000

o 30,001 40,000 o Above 40,000 7. Which source of information influenced you to buy the TATA NANO? o Advertisement o Relatives o Internet o Others

8. Purpose of utilizing this vehicle? o Business o Personal use o Others

9. How long have you been associated with TATA NANO?

o Less than 6 months o 6 to 12 months o 1 to 2 years 10. What about the colours offered? o Satisfied o More colours should be provided 11. Average distance travelled in km/week? o Less than 100 o 100 - 300

o 301 - 500 o Above 500 12. State the mode of Purchase o Cash o Credit 13. If credit means mention the institute which provided the financial facility?

o Commercial Bank o Private Bank o Financial Institution o Others 14. Why you have selected TATA NANO CAR? o Mileage o Price o Design o Others

15. After how many kilometers do you service your car?___________________

16. Are you satisfied with the services of the service centre? o Excellent o Satisfied o Average

o Poor 17. Are you satisfied with the maintenance cost? o Excellent o Satisfied o Average o Poor 18. Are you satisfied with the space available in TATA NANO? o Excellent o Satisfied o Average o Poor 19. Rate the design aspect of the TATA NANO o Excellent o Satisfied o Average o Poor 20. Rate the value of money aspect of the TATA NANO o Excellent o Satisfied o Average o Poor

21. Rate the overall quality of the TATA NANO o Excellent o Satisfied

o Average o Poor 22. Rate the mileage aspect of the TATA NANO o Excellent o Satisfied o Average o Poor 23. Rate the performance of the TATA NANO o Excellent o Satisfied o Average o Poor 24. Any drawback in TATA NANO?

o Engine noise o Mileage o Style o Others 25. Give your suggestion to improve the performances of TATA NANO CAR?_______ ____________________________________________________________________ ____________________________________________________________________

THANK YOU . . . . . . . . . . . . . . .

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