Scribd
Upload
8 views3 pages

Birla Samrat Cement Brand Positioning Survey

The document appears to be a questionnaire about the brand positioning of Birla Samrat Chetak cement. It asks respondents to rank various cement companies according to preference. It also asks questions about whether Birla cement is preferred the most, satisfaction with packaging quality, views on technical service, performance of the product, brand image, price reasonableness, product quality, awareness and persuasiveness of advertisements, and availability of the product in the market. Respondents are asked to rate various factors on scales.

Uploaded by

Ravi Tripathi
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd
8 views3 pages

Birla Samrat Cement Brand Positioning Survey

The document appears to be a questionnaire about the brand positioning of Birla Samrat Chetak cement. It asks respondents to rank various cement companies according to preference. It also asks questions about whether Birla cement is preferred the most, satisfaction with packaging quality, views on technical service, performance of the product, brand image, price reasonableness, product quality, awareness and persuasiveness of advertisements, and availability of the product in the market. Respondents are asked to rate various factors on scales.

Uploaded by

Ravi Tripathi
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd

Questionnaire

BRAND-POSITIONING OF BIRLA SAMRAT CHETAK CEMENT

Note: - According to your opinion please Rank 1 to 6


Name: Address: Telephone No:(M)

According to your Preference rank the cement companies.


(A) Birla Samrat Cement (B) Ambuja Cement (C) Ultratech Cement ( ) ( ) ( ) (D) Binani Cement (E) J.K. Cement (F) Shree Cement ( )

( ) ( )

Is

Birla cement preferred the most?


1. 2. 3. 4. 5. Totally Agree Partially Agree Neither Agree or Disagree Partially Disagree Totally Agree

Are you satisfied packaging quality of the product? Yes no

What is your view about the techinal service of the company?

1. 2. 3. 4. 5.

Excellent Great Good Fair Not so Great

What do you feel about the performance of the product?

1. 2. 3. 4. 5.

Excellent Great Good Fair Not so Great

11 the product holding brand image according to you ?

Excellent/Best/Better/Poor/Worst

-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

How would you rate the following factors of Birla Samrat on a Scale of 4 as 5 Most Appropriate 4- Appropriate 3- Moderate 1- ok 0 Cant say

Is the Price of the product is reasonable? Yes no

What is the Product Quality according to you? - Excellent/Best/Better/Poor/Worst. Promotional analysis a) Have you seen the Advertise of Birla Cement [Y]/[N] if yes then b) Kindly Rate how persuasive you find the Advertise of Birla Cement 5 Excellent 4 High 3 Moderate 2 Poor 1 Neutral/Cant Say

What is the products Availability Factor in the market? 5 All time 4 Easy 3 3 Moderate 2 Poor 1 Cant Say

You might also like