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21 Century Supply Chains: Mcgraw-Hill/Irwin

A recent Andersen Consulting study revealed six different, but equally successful, supply chain strategies. Market Saturation driven: focusing on generating high profit margins, through strong brands and ubiquitous marketing and distribution. Freshness oriented: Concentrating on earning a premium by providing the consumer with product that is fresher than competitive offerings.

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Mohan Kumar
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12 views7 pages

21 Century Supply Chains: Mcgraw-Hill/Irwin

A recent Andersen Consulting study revealed six different, but equally successful, supply chain strategies. Market Saturation driven: focusing on generating high profit margins, through strong brands and ubiquitous marketing and distribution. Freshness oriented: Concentrating on earning a premium by providing the consumer with product that is fresher than competitive offerings.

Uploaded by

Mohan Kumar
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd

McGraw-Hill/Irwin

e pah C t

21st Century Supply Chains

Copyright 2007 The McGraw-Hill Companies, Inc. All rights reserv

Figure 1-1 The Integrated Supply Chain Framework

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Figure 1-2 Anticipatory Business Model

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Figure 1-3 Responsive Business Model

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Figure 1-4 6 Fs of going digital

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CHAPTER 1 SUPPLEMENTAL

The following slide presents supplementary material.

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Successful Supply Chain Strategies


A recent Andersen Consulting study revealed six different, but equally successful, supply chain strategies. Market Saturation Driven: Focusing on generating high profit margins, through strong brands and ubiquitous marketing and distribution. Operationally Agile: Configuring assets and operations to react nimbly to emerging consumer trends along lines of product category or geographic region. Freshness Oriented: Concentrating on earning a premium by providing the consumer with product that is fresher than competitive offerings. Consumer Customizer: Using mass customization to build and maintain close relationships with end-consumers through direct sales. Logistics Optimizer: Emphasizing a balance of supply chain efficiency and effectiveness. Trade Focused: Prioritizing "low price, best value" for the consumer (as with the logistics optimizer strategy but focusing less on brand than on dedicated service to trade customers).
Source: Supply Chain Management Review, March/ April 2000, p. 29.

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