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Data Analysis and Processing Insights

The document analyzes market size attractiveness for different Western European countries based on regression analysis and growth rate data. Germany is identified as having the most attractive market size overall. Its market for both ICPB and ACPB products is much larger than other countries based on growth rate data. Germany's attractiveness remains unchanged when considering import/export data for medical equipment, as it has significantly higher imports than exports. The Netherlands and UK markets are also identified as attractive alternatives to Germany.

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Ankur Verma
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5 views3 pages

Data Analysis and Processing Insights

The document analyzes market size attractiveness for different Western European countries based on regression analysis and growth rate data. Germany is identified as having the most attractive market size overall. Its market for both ICPB and ACPB products is much larger than other countries based on growth rate data. Germany's attractiveness remains unchanged when considering import/export data for medical equipment, as it has significantly higher imports than exports. The Netherlands and UK markets are also identified as attractive alternatives to Germany.

Uploaded by

Ankur Verma
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

A Report on Estimating Market Size

INTERNATIONAL BUSIBESS
Prof. Balaji Krishnan C

Submitted by: Ashis Ranjan Section A Reg no.-11SBCM10022

1. Classification of Western European markets size based on regression method. On the basis of excel sheet calculation table given below shows the attractiveness of market size in different countries-

Countries Belgium

ICPB MA

ACPB MA

Denmark

UA

UA

France

MA

MA

Germany

VA

MA

Greece

UA

MA

Italy

MA

MA

Netherlands

UA

UA

Portugal

UA

UA

Spain

UA

UA

United Kingdom

UA

UA

VA- VERY ATTRACTIVE

MA- MODERATELY ATTRACTIVE

UN-UNATTRACTIVE

INTERPRETATION In the above table which shows different attractive market size we can see that market of Germany is more attractive comparison to the market of other countries.

2. Comparison of market based on growth rate: As per the given data of different growth rates fo all ten countries in excel sheet r provided. y It is transparent that growth rate ICPB is higher in Spain with 13.20% comparison to the other countries. y Growth rate of ACBP in Germany is 13.80% which is better than the other countries. Here it is clearly identified that we are getting two different markets for both product.

But due to change in growth rate resulted market size of Germany for both the products ICPB and ACPB are 2446996 and 4778408 respectively which are far better than the other markets. So here again we find that there is no change in the market attractiveness Germanys market still positioned well.

[Link] there is no at all change attractiveness of the market of Germany based on import and export data because import of medical equipment in the country is(15,94,366) more than the export of medical equipment(6,43,894).Which clearly opens the gate of entry in the market with high consumption of 9,50,472 better than the other countries as mentioned in the excel [Link] than Germany Netherland and UK markets are attractive.

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