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Cinthol Shampoo Formulation Research

The company has developed several formulations for a new Cinthol shampoo. The VP of Marketing has confirmed that only two formulations can be launched this year and secondary research needs to be conducted to identify the best two. Secondary sources that could provide useful market data include past research conducted by the R&D team, online consumer surveys, e-books on hair care and formulations, and results from any previous testing of similar formulations. This data can help determine customer needs, product satisfaction levels, and suggestions for improving previous formulations.

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Sunit Nair
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3 views7 pages

Cinthol Shampoo Formulation Research

The company has developed several formulations for a new Cinthol shampoo. The VP of Marketing has confirmed that only two formulations can be launched this year and secondary research needs to be conducted to identify the best two. Secondary sources that could provide useful market data include past research conducted by the R&D team, online consumer surveys, e-books on hair care and formulations, and results from any previous testing of similar formulations. This data can help determine customer needs, product satisfaction levels, and suggestions for improving previous formulations.

Uploaded by

Sunit Nair
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

ASSIGNMENT NO - 02

RM – RESEARCH DESIGN
GROUP – 3
• MANOJ POL –
• PRASHANT KADAM –
•RUPESH PEDNEKAR –
• SUNITKUMAR NAIR – 23
The company’s R & D has finalized a
number of formulations for Cinthol
Shampoo. The V.P. Marketing has
confirmed that only two of the
formulations could be marketed this
year and the same have to be
identified amongst them.
Is this an exploratory, descriptive or causal study?

– Since company is introducing a new product in the market after doing


necessary research over the formulations to launch a product we
would be opting for a “EXPLORATORY RESEARCH”.
What data would be useful for making the decision
concerning which of the formulations to be
launched in the market first?

– On conducting the exploratory research we would be able to


segregate the following data which would help to make decision on
launch:

• ANALYZE & STUDY THE MARKET.


• SURVEY THE PRODUCT BY METHODS OF SAMPLING.
• BASED ON SURVEY REPORT WE CAN ANALYSE AND FINALIZE THE
FORMULATIONS TO BE LAUNCHED.
How would you design a study to obtain these
data?

• FOR DESIGNING OF THE STUDY WE CAN LIST OUT THE


FOLLOWING STEPS:

– ASK THE R & D TEAM TO STUDY THE MARKET AND UNDERSTAND THE
COMPETITORS MARKETING STRATEGY BASED ON SIMILAR
COMPOSITIONS.
– LIST OUT THE NO. OF CUSTOMERS USING THE VARIETY OF
SHAMPOOS. FOR EG: SHAMPOO FOR ANTIDRANDRUFF, STRONG
HAIRS, SILKY HAIRS, SHINY HAIRS, ETC…
– PREPARE A MARKET STRATEGY FOR OUR PRODUCT TO BE LAUNCHED
BASED ON THE CATEGORIES OF SHAMPOOS USED IN THE MARKET
BASED ON THE SURVEY.
– TARGET THE CUSTOMER BASE WHERE WE WOULD BE MORE
SUCCESSFUL AND LAUNCH THE PRODUCT.
How would you go about locating sources of
secondary data useful for this purpose?

• SECONDARY DATA CAN BE LOCATED AS FOLLOWS:

– ASK THE R & D TEAM TO CHECK WHETHER THERE WERE ANY


RESEARCHES CONDUTED IN PAST.
– CHECK FOR THE SURVEY REPORTS AND SUGGESTIONS AVAILABLE
ONLINE OVER THE INTERNETS.
– AVAILABLE E-BOOKS ON THE INTERNET FOR HAIR CARE AND THE
BASIC FORMULATIONS.
– ALSO CHECK IF AT ALL WE HAD MANUFACTURED THIS FORMULATIONS
IN PAST AND WERE TESTED IN PAST, IF YES THEN THEIR SUGGESSTIONS
FOR IMPROVEMENT.
What external secondary data are, in fact, available that would
be useful to you? From what sources can they be obtained?

• SECONDARY DATA OBTAINED CAN BE BENEFICIAL IN THE FOLLOWING WAYS:


– ASK THE R & D TEAM TO CHECK WHETHER THERE WERE ANY RESEARCHES CONDUTED IN
PAST.

• IT WOULD HELP TO REDUCE THE COST FOR THE COMPNAY AS THE ACTUAL R & D WOULDE BE MORE THAN THE
SECONDARY DATA.

– CHECK FOR THE SURVEY REPORTS AND SUGGESTIONS AVAILABLE ONLINE OVER THE
INTERNETS.

• IT WOULD HELP US TO UNDERSTAND WHAT EXACTLY CUSTOMER IS LOOKING FORWARD IN THE UPCOMING
PRODUCTS.
• HELP US TO UNDERSTAND THE SATISFACTION FOR CURRENT PRODUCT AS WELL.

– AVAILABLE E-BOOKS ON THE INTERNET FOR HAIR CARE AND THE BASIC FORMULATIONS.

• UNDERGOING SUCH STUDIES WOULD HELP TO HAVE A BEETER COMMAND OVER THE CONSUMERS BY QUOTING
THE REFERENCE OF THE BOOKS.

– ALSO CHECK IF AT ALL WE HAD MANUFACTURED THIS FORMULATIONS IN PAST AND WERE
TESTED IN PAST, IF YES THEN THEIR SUGGESSTIONS FOR IMPROVEMENT.

• BASED ON THIS DATA WE CAN CREATE IMPROVEMENT IN THE PAST FORMULATIONS AND LAUNCH IT
ACCORDINGLY

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