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Consumer Insights on ING Life Insurance

This document contains a survey about consumer buying behaviour for life insurance products from ING Life Insurance. The survey contains questions about demographics like gender and age, income level, preferred investment options, benefits of life insurance, preferences in policy features, purchase method, and premium payment frequency. Suggestions are also solicited at the end.

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49 views2 pages

Consumer Insights on ING Life Insurance

This document contains a survey about consumer buying behaviour for life insurance products from ING Life Insurance. The survey contains questions about demographics like gender and age, income level, preferred investment options, benefits of life insurance, preferences in policy features, purchase method, and premium payment frequency. Suggestions are also solicited at the end.

Uploaded by

prabu8888
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Consumer buying behaviour for ING Life Insurance

1) Gender
Male Female
2) Age
a. Less than 25 c. 35-45

b. 25 – 35 d. 45 and above
3) Qualification
a. Graduate c. Diploma

b. Postgraduate d. Other discipline


4) Occupation
a. Employee c. Entrepreneur

b. business d. Other
5) What is your average annual income?
a. Up to 2 lakh c. 4 lakhs to 5 lakhs

b. 2 lakh to 4 lakhs d. 5 lakhs and more


6) Where you want to invest your surplus amount?
a. fixed deposit c. stocks
b. mutual fund d. insurance
e. others(real estate, gold)

7) What do you think are the benefits of Life Insurance?


a) Covers future uncertainty c) Investments
b) Tax Savings d) Both investment and risk coverage instrument
8) How you come to know about ING ?
a. insurance agent c. advertisement
b. relative d. references
e. other source
9) Have you taken any life insurance product of ING life insurance?
Yes No
If no, would you like to invest? -----------------------
10) In which of the following would you like to invest?
a. Children Plans d. Protection Plans
b. Investment Plans e. Savings Plans
c. Retirement Plans f. ULIPs

11) Which will give you preference in buying an insurance policy?

a. Brand c. Relationship (agent)

b. Policy scheme d. Service

12) Which feature of Life Insurance policy will you consider while buying?
a) Tax savings c) guarantee return
b) High risk coverage d) High return
13) How will you prefer to buy insurance policy?
a. Corporate agent c. Through agent
b. Auditors d. Other (bancassurance etc.)
14) What mode would you prefer to pay premium?
a. single premium c. half yearly
b. annually d. monthly
15) Your suggestions
_______________________________________________________________________
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