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MAHB Engineering Marketing Strategies

This document discusses marketing channels and strategies used by MAHB, the operator of airports in Malaysia. It outlines traditional marketing approaches like sponsorships, donations, and advertisements. It also mentions using internet channels like websites, social media, and online promotions. The document then discusses pricing strategies for MAHB airports compared to other airports in the region, including having competitive costs. It notes that MAHB now manages some international airports in Turkey, India, and Kazakhstan.

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Amirul Haqim Mohd Jora
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6 views9 pages

MAHB Engineering Marketing Strategies

This document discusses marketing channels and strategies used by MAHB, the operator of airports in Malaysia. It outlines traditional marketing approaches like sponsorships, donations, and advertisements. It also mentions using internet channels like websites, social media, and online promotions. The document then discusses pricing strategies for MAHB airports compared to other airports in the region, including having competitive costs. It notes that MAHB now manages some international airports in Turkey, India, and Kazakhstan.

Uploaded by

Amirul Haqim Mohd Jora
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd

MOHD JORA ABD RAHIM

AZAHARI WAHAB
YAZID AYOB
IDRIS JOHAR

Engineering Division
MARKETING CHANNEL
MARKETING CHANNEL

Traditional marketing channel


 Public Relation

- Sponsorship of sporting events


- Scholarship in education
- Donation
MARKETING CHANNEL

 Advertising
- Exhibition gallery
- Advertisement in mass media such
as magazine, newspaper, TV and
radio.
- Public transport
MARKETING CHANNEL

 Internet communication channel


- Website ( [Link])
- Face book ,twitter and etc
- Message from outside organisations
- Online promotion ( shop, dine,relax and win)

 Service delivery channel


-Intangible product / services such as frontline
employees, memorable environment.
MARKET POSITIONING STRATEGIES

Competition-Based Pricing Airport Strategic


Options

 Cost leadership
- Among the lowest cost producers
- Reducing cost of carrier company.
- Low distribution and location cost
- Standard product
MAHB Landing and Parking Charges Against Other
Airports
Pricing Strategy / Methods

MAHB Airport Charges Against Other Airports

User Costs Comparison for Boeing 747


Brunei 26
Kuala Lumpur 27
Jakarta 27
Singapore 32
Bangkok 36
Taipei 39
Manila 40
Delhi 44
Hong Kong 47
Shanghai 50
Kansai
0 20 40 60 80 100
Going global
 MAHB now manages
- Sabiha Gokcen International Airport in
Istanbul Turkey.
- RGIA in hydrabad and Delhi Indera Ghandi
International airport in India
- Astana airport in Kazakhstan

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