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Online Reservation Portal Design Framework

The document presents a framework for designing an online reservation portal. It discusses several marketing principles for the system's design such as ease of use, sufficient information, transparency, personalized service, easy updating, compatibility, and interactivity. It also elaborates on some critical marketing decisions in the design process, including whether the system should be oriented towards agents or direct customers, rates, room inventory, booking additional services, booking limitations, issuing documents, online payments, market intelligence, customer feedback, and onsite resources.

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3 views2 pages

Online Reservation Portal Design Framework

The document presents a framework for designing an online reservation portal. It discusses several marketing principles for the system's design such as ease of use, sufficient information, transparency, personalized service, easy updating, compatibility, and interactivity. It also elaborates on some critical marketing decisions in the design process, including whether the system should be oriented towards agents or direct customers, rates, room inventory, booking additional services, booking limitations, issuing documents, online payments, market intelligence, customer feedback, and onsite resources.

Uploaded by

jvrathod
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

ABSTRACT

Name: 1) Antani Japan 2) Ankit Viramgama

Roll no: 1) 08it015 2) 08it012

Subject: Online Reservation Portal

Branch: Information Technology

The paper presents a theoretical framework of online reservation portal design. Several
marketing principles of the system's design are presented - ease of use, information sufficiency,
information transparency, personalized service, ease of updating, compatibility, and interactivity.
The paper also elaborates some of the critical marketing decisions in the design process -
orientation of the system (to agents or direct customers), net or commissionable rates, room
inventory, booking additional services, booking limitations, issuing travel and booking related
documents, online payments, market intelligence, customer feedback capabilities and additional
onsite resources.

Technology has transformed many aspects of life in the 21st century, including the way many
of us make reservations. Whether booking tickets for a show, a seat on an airplane or a room to
spend the night, online booking systems make the process fast and easy.

With an online booking system, the customer loads the merchant's website or the website of
the gateway agency handling online bookings, such as Ticketmaster. Customer finds the event or
service that they wish to book by name or date, or whatever criteria the merchant has set up.
After choosing the exact date, time, seat location and other specific criteria, & customer confirms
his reservation. They may pay for the reservation or ticket on the spot, or use a credit card
number as a guarantee to hold their place. The confirmation is usually available immediately as a
print out page. Alternately, she may receive confirmation by email.

With online booking systems, customers have the freedom of choosing the service or
merchandise among what is available and knowing precisely what they are getting. Since the
reservation is made in real time, the customer receives immediate assurance that what he wants is
or is not available. Also, because customers conduct their own transactions and receive
confirmations, they are free to make changes during or even after the process, with a minimum
of complicating factors.

Thus online reservation portal facilitate customers with all the reservation services they want at
their door-step, with easy payment option & at minimum cost with various options available .

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