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Engaging Fans in Dance India Dance 2

Lux Dance India Dance 2 used a 3I approach of identifying platforms, inducing interaction, and intensifying engagement to promote the show. They created profiles for contestants on Twitter and Facebook to build a following of over 13,000 fans. Trivia contests and tagging contestants in posts helped increase engagement. Live tweeting from sets and contests across platforms maintained buzz and led to over 16,000 posts and replies on discussion forums. This integrated strategy across multiple social media platforms succeeded in driving high levels of audience interaction and growing the fan base.

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Sukriti Gupta
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14 views25 pages

Engaging Fans in Dance India Dance 2

Lux Dance India Dance 2 used a 3I approach of identifying platforms, inducing interaction, and intensifying engagement to promote the show. They created profiles for contestants on Twitter and Facebook to build a following of over 13,000 fans. Trivia contests and tagging contestants in posts helped increase engagement. Live tweeting from sets and contests across platforms maintained buzz and led to over 16,000 posts and replies on discussion forums. This integrated strategy across multiple social media platforms succeeded in driving high levels of audience interaction and growing the fan base.

Uploaded by

Sukriti Gupta
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd

Lux Dance India Dance 2

Case Study
Objectives
Strategy: The 3I approach
How did we do it?

Identified best suited platforms for DID audience

Induced audience to interact through interesting posts

Intensified interaction through interesting content


Platforms identified
Creating presence

No. of Fans: 204


Creation of Contestants’ profiles
Live:Twitter Handle (@didtweets)
Contestants’ Twitter Handles
Initial posts to enthuse fans
No. of fans:
204

A gradual increase in
comments was noticed with
increasing fan numbers

No. of fans:
1276
Contests to increase engagement
Trivia about contestants was
posted as text contests. Though
there were no rewards at this
stage, we received a fairly good
response.
Intensifying engagement

No. of fans:
13,825

While fans had started responding


to textual contests posted, we
continued to gain more fans and
better responses
Intensifying engagement

We rode on the popularity of the contestants and masters to


increase our visibility.
We used good old tagging for this
Reaching a peak

This was how we floated inside conversations and reached a peak


where every discussion post had a mention of DID in it
Passion Flows
Buzz over Discussion Forums

No. of Posts: 16,117

No. of Replies: 16,117

No. of Views: 1,32,343


Added Reviews Tab

180 reviews garnered


Twitter Handle & YouTube channel

This was done to ensure we do


not lose our audience anywhere
@didtweets
Total no. of Replies: 150

Contests helped maintain the buzz on Twitter and the


link with Facebook fan page enabled more fans on
board.
Result: high levels of interaction on both platforms
Increased engagement through live tweets from DID
sets
Overall growth
Date: 24th February

Date: 26th April


Maximum interactivity
Facebook Fan page
Growth on Twitter
Thank You

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