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Essentials of Effective Packaging

This presentation summarizes key aspects of packaging. It defines packaging as the art, science and technology of enclosing or protecting products for distribution, storage, sale and use. The objectives of packaging are outlined as physical protection, barrier protection, containment, security, and convincing customers. Advantages include controlling size and quantity, using packaging for marketing purposes, and providing security. Benefits are also protection of goods, providing product information, marketing, and security. Green packaging aims to improve human and ecosystem viability.

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Vishal Patil
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8 views10 pages

Essentials of Effective Packaging

This presentation summarizes key aspects of packaging. It defines packaging as the art, science and technology of enclosing or protecting products for distribution, storage, sale and use. The objectives of packaging are outlined as physical protection, barrier protection, containment, security, and convincing customers. Advantages include controlling size and quantity, using packaging for marketing purposes, and providing security. Benefits are also protection of goods, providing product information, marketing, and security. Green packaging aims to improve human and ecosystem viability.

Uploaded by

Vishal Patil
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

SUBJECT:BRAND MANAGEMENT.

PRESENTATION ON: PACKAGING.

PRESENTED TO:
Prof:- R.K. SHRIVASTAV
PRESENTED BY
SALIL SARAF
ROLL NO 45
BATCH A2
PACKAGING
 Packaging is the art, science and technology of
enclosing or protecting products for
distribution, storage, sale and use.

 Packaging can be described as a coordinated


system of preparing goods for transporting,
warehousing, logistics, sales and end use.
What is Packaging
 Packaging refers to the process of design,
evaluation, and production of packages.
 Packaging can be described as a coordinated
system of preparing goods for transport,
warehousing, logistics, sale, and end use.
 Packaging contains, protects, preserves,
transports, informs, and sells
OBJECTIVES OF PACKAGING
 Physical Protection
 Barrier protection
 Containment or Agglomeration
 Security
 Convince
 Portion control
ADVANTAGES
 Size and Quantity
Packaging can control the size and quantity of a
product.
 Marketing
Through design and marketing communications,
packages can help sell a product and differentiate it
from similar products.
 Security
Packing can make items tamper-resistant, can help
reduce theft and can help prevent harm from
dangerous products
Benefits of packaging
 Protection The basic benefit of packaging is the
protection of goods to be sold. It prevents
damage during transport and storage from the
elements, vibration and compression through a
physical layer of protection
 Information Packaging can provide
information to a consumer regarding the product
contents. This information may be promotional,
factual or mandated by consumer law.
 Marketing Packaging is the front line of
marketing. Through design and marketing
communications, packages can help sell a product
and differentiate it from similar products. The
packaging can also help promote product
branding.

 Security Product security can be provided


through packaging. Packing can make items
tamper-resistant, can help reduce theft and can
help prevent harm from dangerous products
Green Packaging
 The goals are to improve the long term
viability and quality of life for humans and the
longevity of natural ecosystems.

 Green packaging is a relatively new addition to


the environmental considerations for
packaging.
THANK YOU

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