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Branding Strategies: Store vs. Manufacturer

This document is an assignment on apparel brand management that discusses branding strategies and consumer perception of manufacturer brands versus store brands. It contains an introduction and covers topics such as store brands/private labels, types of store brands, store brands in India, background on retail brands, the role of private labels in building retailer brand equity, manufacturer brands, Pantaloon's store brand and private label branding strategies, the national brand Killer Jeans, and Killer Jeans' branding strategies. It includes a bibliography citing sources on company news, books, and industry articles related to these topics.

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11 views3 pages

Branding Strategies: Store vs. Manufacturer

This document is an assignment on apparel brand management that discusses branding strategies and consumer perception of manufacturer brands versus store brands. It contains an introduction and covers topics such as store brands/private labels, types of store brands, store brands in India, background on retail brands, the role of private labels in building retailer brand equity, manufacturer brands, Pantaloon's store brand and private label branding strategies, the national brand Killer Jeans, and Killer Jeans' branding strategies. It includes a bibliography citing sources on company news, books, and industry articles related to these topics.

Uploaded by

shrima22
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd

Assignment # 2

Apparel Brand Management

Branding Strategies & Consumer


Perception of Manufacturer Brand Vs.
Store Brand

Submitted to:
Dr. Sanjeev Kumar

Submitted by:
Aditi Singh
Pankaj Kumar
MFM 3rd Sem
NIFT, Bangalore
BIBLIOGRAPHY

 http/[Link]/news/company-news/pantaloon-retail-india
 [Link] .com/html
 It happened only in India by Kishore Biyani
 [Link]
 [Link]
CONTENT

[Link]. TOPIC [Link].


1 Introduction 1
2 Store brand/Private label 2
3 Types of store brand 3
4 Store brand in India 7
5 Background to retail brand 8
6 Role of private label in building retailer’s brand equity 9
7 Manufacture brand 13
8 Pantaloon store brand 22
9 Pantaloon private label branding strategies 29
10 National brand-Killer Jeans 33
11 Killer jeans branding strategies 33

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