Scribd
Upload
27 views4 pages

Marketing Strategies Survey for Malls

The document is a survey being conducted by students at the LDRP Institute of Technology & Research in Gandhinagar, India from 2010-2012. The survey aims to understand marketing strategies of malls and gather information from customers on their shopping behaviors, preferences, and satisfaction levels related to malls. It contains a 10 question survey regarding customers' regular purchases from malls, goods purchased, influences on their shopping, satisfaction with prices/quality/incentives, and views on the growth of malls in the Indian economy.

Uploaded by

Rohan Parimal
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
27 views4 pages

Marketing Strategies Survey for Malls

The document is a survey being conducted by students at the LDRP Institute of Technology & Research in Gandhinagar, India from 2010-2012. The survey aims to understand marketing strategies of malls and gather information from customers on their shopping behaviors, preferences, and satisfaction levels related to malls. It contains a 10 question survey regarding customers' regular purchases from malls, goods purchased, influences on their shopping, satisfaction with prices/quality/incentives, and views on the growth of malls in the Indian economy.

Uploaded by

Rohan Parimal
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

LDRP Institute of Technology & Research

Gandhinagar
(Batch-2010-2012)

A survey on project on
Marketing Strategies of malls
for the partial fulfillment of MBA program.
(The information provided by you will be used only for study purpose)

Name:

Gender: Male/Female Age:

Occupation:

Income:

City Belongs to:

1) Do you like to purchase from mall regularly?

yes No

2) How many times do you purchase from mall in a month?


1-4 4-8

8-12 more then 12

3) What types of goods do you purchase from mall?

Vegetables Clothes
Other Items
Electronics Jewelry
Automobiles
4) What influence you to purchase from malls?

Information from other peoples Advertising

Level of quality and prices Promotion Schemes

5) If any scheme is provided that motivate you to make regular purchase?

Yes No

If yes,
Which Schemes are provided?

Discount special schemes for


regular customers
Buy one get one

6) Which facilities are provided in mall?

Trolleys AC

Home Delivery of Goods Guidance and help

Refreshment Facility any other …………..

7) How do you come to know about new offers given by malls?

From malls itself From advertisements

From other peoples other Medias

8) Are you satisfied with price, quality and incentive? (Give Rank 1,2,&3)
Price Quality Incentives

9) According to you, How is the Growth of Malls in Indian Economy?

Excellent Poor
Average
Good Can’t Say

10) Do you think malls will become an important part of Indian economy as
well as of consumers?

Yes No

Group Members:

1. Vaghela Mayur
2. Parimal Rohan
3. Makwana Jitendra.

You might also like