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Effective Networking Strategies for Professionals

This document provides a 5-step guerrilla marketing plan for informal networking. The goal is to build relationships through associations and LinkedIn contacts. The plan involves finding the ideal contact, setting up an informational meeting with a clear ask, providing an agenda for discussion, and following up every 6 weeks to stay on their radar. The key is establishing trust and finding ways for contacts to help without sacrificing their own time.

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Yang He
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5 views1 page

Effective Networking Strategies for Professionals

This document provides a 5-step guerrilla marketing plan for informal networking. The goal is to build relationships through associations and LinkedIn contacts. The plan involves finding the ideal contact, setting up an informational meeting with a clear ask, providing an agenda for discussion, and following up every 6 weeks to stay on their radar. The key is establishing trust and finding ways for contacts to help without sacrificing their own time.

Uploaded by

Yang He
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

Informal Networking - Guerrilla Marketing Plan

November-03-10
9:54 AM

Goal: Build a relationship

Business professional with shared interest. Not ninjas.

Levinson: "In order to sell a product or service, a company must establish a relationship… It must
build trust and support."

"(ivey student) info meeting request"

Resources:

1. Associations/Groups
2. Conference attendee lists
3. LinkedIN

5-step to Proactive Networking:

1. Find Focus to Facilitate Feasibility


a. Who is the best/ideal contact ?
i. Top down (exec) or Bottom up (jr guy)
ii. Potential boss (not most ideal)

2. Setup informational meeting -> succinct message (30 second of "mind-space")


○ Set the stage - "Hi I'm xxx, from xxx, very interested in xxx, got ur info from xxx."

3. Ask for meeting (Outreach, make a clear "Ask" & Make it easy to Say "Yes")
a. Set context & hep
b. Ask for info meeting in person or over phone for short time (20-25min)
i. I'd like to ask you if you could meet 15-20 min, really interested in xxx love to
get your opinion. Also would like to know how you got to where you are
c. Provide an agenda:
i. Strategic discussion (on industry/company/trends)
ii. Personal dialogue
d. Prepare in advance; plan the q's
e. Job
i. In fact I've developed an interest from xxx, been speaking with a few
firms/people,
ii. I know its already 15min, I know you're an extremely busy. As I continue to
speak with people in this industry, would you be open to have me to follow
up with you as opportunities open.
f. Referral
i. As I know you're in xxx so you interact with xxx through xxx, do you know
anyone in that area I can speak with?
g. Follow-up - ? What to write?
i. 24-hr for thank you (not needed)
ii. 4-8 weeks for follow-up (Every 6 wks -optimal)
1) Stay on their mental roll of decks

Everyone likes to help unless they have to make a sacrifice.

Networking Page 1

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