Scribd
Upload
20 views12 pages

Range Rover: Luxury SUV Evolution

The document summarizes information about the Range Rover SUV. It describes the Range Rover as a luxury four-wheel drive vehicle manufactured in the UK by Land Rover, now owned by Tata Motors. It has powerful V8 engine options and luxury interiors, and is suited for both off-roading and city driving. The target customers are described as high-income individuals like actors, businessmen, and wealthy people willing to pay around 4.67 million rupees. The document outlines strategies for marketing directly to these customers through showrooms in major cities and advertisements, as well as negotiating tactics for selling the vehicle.

Uploaded by

Rushiraj Patil
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
20 views12 pages

Range Rover: Luxury SUV Evolution

The document summarizes information about the Range Rover SUV. It describes the Range Rover as a luxury four-wheel drive vehicle manufactured in the UK by Land Rover, now owned by Tata Motors. It has powerful V8 engine options and luxury interiors, and is suited for both off-roading and city driving. The target customers are described as high-income individuals like actors, businessmen, and wealthy people willing to pay around 4.67 million rupees. The document outlines strategies for marketing directly to these customers through showrooms in major cities and advertisements, as well as negotiating tactics for selling the vehicle.

Uploaded by

Rushiraj Patil
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

Built for the Extraordinary

About the Car


• The Range Rover is a four-wheel drive sport
utility vehicle (SUV) manufactured by Land
Rover in the United Kingdom, owned by the
India-based Tata Motors.
• The Range Rover was first introduced in 1970
and is now in its third generation.
On The Drive……..
• Interior

• Comfort & Convenience

• Exterior

• Safety & Security


USP

•Unrivalled off road abilities.

•Luxurious Interiors.

•Exclusiveness.
Features
• The Range Rover comes with a 375-horsepower,
5.0-liter V-8, or an optional 510-horsepower,
5.0-liter supercharged V-8.
• Both engines are mated to a six-speed
automatic with manual shift feature.
• 4X4 (four wheel drive).
• Luxurious interiors.
• Built for Off Roading, but also great for City
Slicking.
Target Customers
The target customers would be higher income
people like:
• Actors and Socialites.
• Top Businessmen.
• Rich and Wealthy People.
• Anybody who’s ready to shell out Rs. 4.67
million, to be the proud owner of a Range
Rower.
Approaching the Customers
• Relate the exclusiveness of Range Rower with
the customers.
• Launch Showrooms in Major cities ie: Mumbai,
Chennai, Delhi, Kolkata.
• Advertise extensively to create awareness.
• Prove the value of our product ie: Range Rower
to our customers.
Selling Strategy
Step 1:
• Scan classified ads, online and in local
newspapers, to see other’s pricing strategies.

• Start out with free ads, such as notices on


bulletin boards and free online sources like
Craigslist.
Step 2:
• Emphasize our new car's special features and
advantages to prospective buyers.
• Let interested parties know that any repairs
will be covered for a specified length
of time, giving them peace of mind.
• Also offer free towing services for certain
period of time.
Step 3:
• Negotiation is an unofficial part of the new car
buying game.
• Buyers want to feel like they are getting a
bargain, so we’ll have to be prepared to come
down on the price.
• Know our bottom line, and if the buyer makes
an offer that is too low, we’ll be prepared with
a Counter Offer.
Customer Feedback
• Make sure whether we have convinced that
customer by taking his feedback.
• As mentioned earlier make him counter offers.
• If the buyer does not accept it, thank him/her
for their time and move on until the next
prospective purchaser comes along.
Thank You

You might also like