Prepared By : Prof Richard Remedios
Indian Retail Sector-Opportunities & Challenges
Abstract
India, Russia, China and Vietnam top the list of the most attractive emerging markets for
retailers' investment in 2007, While India and Russia have held the top two spots since
2004, China' boming consumer spending, together with retailers moving into second-tier
cities, helped it rise to No. 3 from its No. 5 spot last year, according to the 2007 Global
Retail Development Index from management consultant firm A.T. Kearney. The study
based its results on four variables: 'country risk', measuring political risk, debt and credit
ratings; 'market attractiveness', encompassing retail sales per capita, population,
infrastructure and regulations; 'market saturation'; and 'time pressure'. The higher the
ranking, the more urgency for retailers to enter the market, according to the study, which
ranks the top 30 emerging countries for retail development and focuses on mass-merchant
and food retailers. "If you want to be an international player in retail, these are the
markets that demonstrate the characteristics (where) you can be successful," said Laura
Gurski, a co-author of the study and partner in A.T. Kearney's consumer and retail
practice. India has already attracted the attention of global retailers like Wal-Mart Stores
Inc., which is working with India's Bharti Enterprises to set up a joint venture for a cash-
and-carry business. Big Retail is here to stay. Assuming that improvements in
infrastructure and lower real estate costs become a reality, Big Retail still has a long way
to go before satisfying the highly diverse needs of the Indian population. As a result,
there will be a steady-state where Big Retail will co-exist with Small Retail. This paper
examines the challenges that India would face on the retail front as well as the
opportunities on the road.