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Consumer Behavior on FMCG Packaging

The document appears to be a survey collecting consumer data on how packaging influences buying behavior for fast-moving consumer goods. It asks respondents about their age, gender, occupation, and whether packaging influences their purchases. It also asks them to select their priority for packaging, if they switch brands due to packaging changes, which aesthetic factors attract them to products, and which packaging parameters most influence their purchase decisions.

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Charanjeet Singh Arora
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© Attribution Non-Commercial (BY-NC)
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27 views1 page

Consumer Behavior on FMCG Packaging

The document appears to be a survey collecting consumer data on how packaging influences buying behavior for fast-moving consumer goods. It asks respondents about their age, gender, occupation, and whether packaging influences their purchases. It also asks them to select their priority for packaging, if they switch brands due to packaging changes, which aesthetic factors attract them to products, and which packaging parameters most influence their purchase decisions.

Uploaded by

Charanjeet Singh Arora
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Survey on: “Consumer Behavior towards Packaging of FMCG

Products”
Name:

Age Group: 15-21 21-35 35-50 50+

Gender: Male Female

Occupation:

1. Does packaging of a product influence your buying behaviour?

Yes No Sometime’s

2. What is your priority towards packaging?

Protective Packing Eco- Friendly Packing

Attractive Packing All of Above

3. Do you switch your brand due to change in packaging of existing brand?

Yes No Sometime’s

4. Which of the following aesthetic factor attracts you towards the purchase of the
product?

Color Shape & Size Text & Graphics

5. Select the parameter of packaging due to which you prefer to buy the product?

Convenience Material Use Aesthetic(color, shape, size) Information

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