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Business Range Segmentation Strategy

The document discusses range segregation in retail business. It divides the range into three categories - Core (20%), Concept (70%), and Flash (10%). Core includes basic, high sell-through articles that are always in stock. Concept makes the store vibrant and narrates the seasonal story. Flash captures current trends and differentiates the business from competitors, though it has a lower shelf life. Examples of products in each category are also provided.

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Abhishek Nair
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6 views5 pages

Business Range Segmentation Strategy

The document discusses range segregation in retail business. It divides the range into three categories - Core (20%), Concept (70%), and Flash (10%). Core includes basic, high sell-through articles that are always in stock. Concept makes the store vibrant and narrates the seasonal story. Flash captures current trends and differentiates the business from competitors, though it has a lower shelf life. Examples of products in each category are also provided.

Uploaded by

Abhishek Nair
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd

View / Header and Footer 12/07/21

RANGE SEGREGATION

CORE CONCEPT FLASH


20% 70% 10%

RANGE

CORE CONCEPT FLASH


•Depicts Business expertise • Image drivers
•High sell thru Articles
•Store Vibrancy • Mood of an event
•Brings cash flow to the
•Narrates the story of the season • Current trends
Business
• Differentiators
•Facilitates high conversion
rate
•High consumer connect

BASICS
CLASSICS  FAD
View / Header and Footer 12/07/21 p. 2
CORE
 Bread and Butter of the Business
 Self selling articles
 Contributes to 20% of the Business
 Never out of Stock articles

 Pants, shorts etc. customers can easily relate


 Perspective or excessive quantity display to sell more
 Our collection of core:

View / Header and Footer 12/07/21 p. 3


CONCEPT
 Makes the store vibrant
 Pulls in crowd ( footfall into the store)
 Contributes to 70% of the business
 Narrates the story of the season

• adiStar Salvation 2
 Concepts such as SUPERNOVA, AdiLIBRIA and CLIMA365
 Displayed together as a package to drive sell thru
 Some of our collection:

View / Header and Footer 12/07/21 p. 4


FLASH
 Captures the mood of an event
 Acts as a differentiator from other COMPETITORS
 Lower shelf life but HIGH sales
 Contributes to 10% of the Business

 Highlighted event such as: FIFA, IPL etc.


 Some of our Flash collection:-

View / Header and Footer 12/07/21 p. 5

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