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Indian Rural Market Growth Insights

This document summarizes developments in the Indian rural consumer market. It notes that the rural market grew 25% in 2008 and was worth $425 billion in 2010-2011, serving over 700 million customers. It then provides glimpses into growth in rural markets for fast-moving consumer goods, retail, automobiles, insurance, and initiatives in banking, technology, and other industries to engage rural consumers. The document aims to showcase reasons for optimism about the potential of the Indian rural economy.

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4 views10 pages

Indian Rural Market Growth Insights

This document summarizes developments in the Indian rural consumer market. It notes that the rural market grew 25% in 2008 and was worth $425 billion in 2010-2011, serving over 700 million customers. It then provides glimpses into growth in rural markets for fast-moving consumer goods, retail, automobiles, insurance, and initiatives in banking, technology, and other industries to engage rural consumers. The document aims to showcase reasons for optimism about the potential of the Indian rural economy.

Uploaded by

kanikaverma625
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd

Present Scene in Indian Rural

Market

Kanika Verma
Roll No 102
MMS Marketing
Indian Rural Growth Story
• The rural consumer market - 25 % growth in 2008
• US$ 425 billion in 2010-11 = 720-790 million customers
• The Union Budget for 2010-11
Reasons to Hope
Glimpses of Rural FMCG
• A C Nielsen - Rural Demand for personal care products
• Rural shampoos market
• Rural Toothpaste market
• Increased hiring in rural India
• Nestle - "6,000 new sales points every month”
Glimpses of Rural Retail
• The rural retail market
• HUL Rural
• Tupperware India
• Castrol India
• 'Chaupal Sagar'
• Aadhar stores
• Hariyali Kisaan Bazaar
• Triveni Khushali Bazaar
Glimpses of Automobiles
• Car sales in rural
• Maruti Suzuki
• Mahindra & Mahindra (M&M) Scorpio
• Toyota Kirloskar Motor (TKM
• Yamaha - more models in the affordable price range in
2010.

Johndeere Tractor Rural Activity Tvs Bike Rural Road Show


Glimpses of Rural Insurance
• Kissan Credit Cards
• Micro Postal Life insurance
• Innovative Rainfall Insurance Policy
• Cow-insurance Coverage
• Farmer Insurance Package - Tractors
Initiatives In Indian Rural Market
• SBI Biometrics
• Tata Nano
• DTH And Dishtv Penetration
• Rural Telephony
• Low-cost Computing Initiatives
• Rural Bpo’s
• DCM Shriram
• Tata 'Swach‘
• HUL Pureit
• Mahindra Camper
• Nokia with torch
• LED lamps
Thank You

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