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Consumer Preferences for LUX Soap Erode

This document appears to be a questionnaire for a study on consumer preferences towards Lux soap in Erode Town. The questionnaire contains 18 questions regarding respondents' demographic information, soap purchasing habits, opinions on Lux soap attributes like quality, fragrance and price, and suggestions to improve Lux soap sales. The questions aim to understand consumers and identify factors influencing their choice of Lux soap.

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King Krish
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117 views3 pages

Consumer Preferences for LUX Soap Erode

This document appears to be a questionnaire for a study on consumer preferences towards Lux soap in Erode Town. The questionnaire contains 18 questions regarding respondents' demographic information, soap purchasing habits, opinions on Lux soap attributes like quality, fragrance and price, and suggestions to improve Lux soap sales. The questions aim to understand consumers and identify factors influencing their choice of Lux soap.

Uploaded by

King Krish
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd

A STUDY ON CONSUMER PREFERENCE TOWARDS

LUX SOAP IN ERODE TOWN


QUESTIONNAIRE

1. Name

: _____________________________

2. Age

: below 16

3. Sex

:
(a) Male

16 to 21

22 to 25 Above 25

(b)Female

4. Occupation
Govt. Employee

Private Employee

Business

Student

5. Income
5000 below

5,000 to 10,000

10,001 to 15,000

3 to 5

9 and above

15,001 above
6. Members in family
Less than 3

6 to 8

7. Educational qualification
Graduate Post Graduate

Professional

8. Marital Status
Married

Unmarried

If other specify

9. How did you come to know about the product?


Friends and relatives

Family

Advertisement

Others

10. Which attribute of the LUX soap made you to purchase?


Fragrance

Packing

Price

Advertisement

Quality

Brand name

11. How many LUX soaps you purchase in a month?


Less than 3

3 to 5

6 to 8

9 and above

12. How often do you use LUX Soap ?


Regularly

Occasionally

Rarely

[Link] is your opinion regarding the price of LUX soap?


Very high

High

Moderate

Low

Very Low
14. What is the condition of LUX soap in water?
Highly soluble

Normal soluble

Not soluble
15. Does any promotional activity affect your buying habit?
Yes

No

A) If yes what kind of activity_________________

16. Your opinion about LUX soap?


Features

Highly

Satisfied

Neutral

Dissatisfied

satisfied

Highly
dissatisfied

Quality
Skin care
Fragrance
Durability
Packaging
Promotional
activities
Price
17. Which media do you think is effective for advertisement of soap?
TV commercial

Film slides

Newspaper

Magazines

Radio

Others

18. Any suggestions to improve the sales of LUX Soap ?


___________________________________________________________________
___________________________________________________________________
____________________________________________________________________

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