Memory and its
implication in business
Presented by
SYED KHURAM
KHURAM JAFRI
JAFRI
LIAQUAT KHAN
AROOZ
AROOZ SHAMS
SHAMS
MUZAMMIL
MUZAMMIL FAROOQ
WASIF
WASIF
Memory
The ability to recover information about past
events or knowledge.
The process of recovering information about past
events or knowledge.
Cognitive reconstruction. The brain engages in a
remarkable reshuffling process in an attempt to
extract what is general and what is particular about
each passing moment.
Kinds of memory
Short term memory
Long term memory
For example:
Forgetting any
important task may
loose an opportunity on
job.
Importance of memory
In everyday life
For remembering names and details
For paying monthly bills on times
For remembering facts and figure
Forgetting to switch off appliances
Why do I need this?
For student:
Professor:
In everyday life:
For self important:
For public speakers:
For businessmen:
For preserving health:
Mind mapping:
Are you bettling against abarrage of information
every day?
Do you find it difficult to absorb, process and use
information effectively?
Is it impossible to recall most things that you read ?
Does the thought of business planning or planning a
report fill you with dread?
Are you finding it hard to develop your creative
skills?
Definition of mind mapping
Sin of memory create difficulty for
businessmen:
DANIEL SCHACTER
Sins of memory
Blocking:
Forgetting a person’s first or last name
Misattribution :
Transfer a memory from one mental category to
another
False recall and false recognition
Suggestibility:
How can people confuse personal recollection
with outside sources of information?
Bias:
Consistency bias
Change bias
Stereotypical bias
Persistence:
Remembering a fact or event
Twelve principles make all the
difference:
Selectivity
1. Select items
2. Certain concepts to desperately to remember
Association
1. Link
2. For example
Twelve principles make all the
difference
Visualization:
1. Visualize items
2. Draw a picture
Elaboration:
1. Carefully elaborate
2. Apply you skills
3. To ask why and how
Twelve principles make all the
difference
Concentration:
1. Mental faculties
2. Grow older
3. For example:
Recitation:
1. Important principle
2. Say out loud
3. Repeat
4. For example
Twelve principles make all the
difference
Intention:
1. Possess intention
2. Subject
3. Sets goals and plans
Big and little picture:
1. Tent to draw a picture
2. Memory maps
3. Concepts and organizational charts
4. For example
Twelve principles make all the
difference
Feed back:
1. Oral and written
2. For example: how did you know your name
3. Elusive items
4. Get feedback
5. Accountability
Twelve principles make all the
difference
Organization:
1. Witter down
2. Key step
Time on task:
1. Spend necessary
2. Takes times
3. To devote hours
Twelve principles make all the
difference
Ongoing review:
1. Go back and study
2. Each week
3. Memory becomes solid
4. The time comes you will remember
Business world
In the business world career skills will depend
heavily on your memory
Recalling important information at the right
time can help your career
Successful business recognize their employees
refresh their body also
Working on memory is vital for any job
Forget to wash your uniform, your career may
be short-lived
Role of memory in:
Ads and marking
The primary goal of all advertising ,is to
remembered .No matter what other marking
goal you want to achieve, if your audience
doesn’t remember your presentation . It is a
wasted effort and lost opportunity.
Marking clutter surrounds us in our daily lives
through T.V ,radio ,newspaper ,internet ,bill
boards and even your coffee cup!
If any company is showing ads of its products
continuously or in better way then its directly
effect on customer memory and mind as well.
For example: Zong, Telenor ,Jazz ,….